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All Journal Jurnal Manajemen Bisnis Journal of Islamic Economic Laws
Maulana, Huda Kurnia
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Factors Influencing Fashion Consciousness in Muslim Fashion Consumption among Zillennials Ocktavia, Annisa Kartika; Marenza, Silvya Eka; Al-Ayubi, Solahuddin; Maulana, Huda Kurnia
Journal of Islamic Economic Laws Vol. 7 No. 01 (2024): January
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jisel.v7i01.3487

Abstract

This study aims to analyze the factors that influence awareness of Muslim fashion consumption among Generation Z in Indonesia. Data is collected using a questionnaire using the convenience sampling method. A total of 255 final data points can be used for data analysis using SmartPLS. The results show that the style of dressing, the motivation for fashion, the uniqueness of fashion, and the source of fashion knowledge positively influence fashion awareness and indirectly influence Muslim fashion consumption. The findings from this study provide valuable insights to stakeholders in the fashion industry, including designers, retailers, and entrepreneurs, in understanding Muslim market segments. Practitioners can develop Muslim fashion products that are sharia-friendly and effectively target Muslim consumer segments through appropriate marketing strategies.
The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana, Kussudyarsana; Maulana, Huda Kurnia; Maimun, Muhammad Halim; Santoso, Budi; Nugroho, Munajat Tri
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Abstract

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.
Co-Authors Al-Ayubi, Solahuddin Dwi Budi Santoso Kussudyarsana Kussudyarsana Maimun, Muhammad Halim Marenza, Silvya Eka Munajat Tri Nugroho Ocktavia, Annisa Kartika