Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Panorama Nusantara
Adila ramadhani
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH E-WOM, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUCT SOMETHINC Adila ramadhani; Meylani Tuti
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : Panorama Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of EWOM, Brand Image, Product Quality on purchasing decisions. The population in this study were somethinc skincare users. The sampling technique used was accidental sampling with a total of 161 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The research results show that there is a significant influence of EWOM and Product Quality on purchasing decisions. Meanwhile, the results also show that there is no influence of Brand Image on purchasing decisions.
Co-Authors Meylani Tuti