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All Journal VCD : Journal of Visual Communication Design Judikatif: Jurnal Desain Komunikasi Kreatif
Sayatman
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering Social Sciences

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Designing an Alternative Typeface to Reflect the Identity of the ITS Campus Noordyanto, Naufan; Sayatman
VCD: Journal of Visual Communication Design Vol. 9 No. 1 (2024): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v9i1.4241

Abstract

This research aims to design a new typeface that reflects the characteristics of the Institut Teknologi Sepuluh Nopember (ITS) campus and can be used in a variety of contexts. The new typeface, ITS-Artistech, was created by synthesizing key features into the anatomy of Latin letters, which were extracted from the key characteristics and images of the ITS campus. The typeface is intended to be one of several typographic options that reflect ITS and to pioneer typeface production at ITS, contributing to the theoretical and practical body of knowledge on designing typefaces that reflect campus identity. The research method involved collecting data on the use of typefaces in the ITS environment and ITS profile, conducting perceptual studies to know how people perceive the images and characteristics of the ITS campus, and developing the typeface through a series of iterative refinement steps. The new typeface is a valuable resource for the ITS community, as it helps to promote the university's brand, foster a sense of community, and support the creative process and the research of typeface design. It is also a unique and distinctive typeface that is not based on any preexisting letters. The typeface is available as a digital letterform (font) that can be installed and used for a variety of purposes, including digital and print promotional materials.
A Documentation Approach in The Design of A Wayang Kamasan Visual Archive Book as An Effort to Preserve Bali’s Traditional Visual Identity Ananda Tanaya; Putri Dwitasari; Rabendra Yudistira Alamin; Sayatman
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 8 No. 1 (2026): June Issue
Publisher : fakultas Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v8i1.296

Abstract

Wayang Kamasan painting is one of the traditional Balinese painting forms that possesses significant historical, philosophical, and artistic values, and serves as an important part of traditional visual identity. However, visual documentation of Wayang Kamasan artworks remains limited and has not yet been systematically organized into a sustainable visual archive. The lack of structured documentary media has caused the visual records, visual conventions, and distinctive characteristics of Wayang Kamasan to be at risk of degradation and the loss of their authentic values. This study aims to apply a qualitative visual documentation approach in the design process of a Wayang Kamasan visual archive book as an effort to preserve traditional visual identity. The method used employs experimental stages with a documentation approach that includes the systematic collection, recording, and processing of visual data. Data collection was conducted through visual observation, interviews with artists and cultural practitioners, literature studies, and direct photographic documentation of artworks located in museums, art studios, and private collections. Through this documentation approach, the visual archive book is expected to function not only as a medium for storing visual data, but also as a strategy for preserving the traditional visual identity of Wayang Kamasan so that its existence can be maintained and passed on to future generations.
Co-Authors Ananda Tanaya Naufan Noordyanto Putri Dwitasari Rabendra Yudistira Alamin