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All Journal Toba: Journal of Tourism, Hospitality, and Destination Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Jurnal Multidisiplin Sahombu
Ridwan Sya'rani
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Toba: Journal of Tourism, Hospitality, and Destination

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Strategi Peningkatan Pemberdayaan Masyarakat melalui Pengembangan Potensi Desa Wisata di Kecamatan Gerung Kecamatan Lombok Barat Ridwan Sya'rani
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 1 (2024): February 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i1.3203

Abstract

West Lombok Regency West Nusa Tenggara Province is a regency famous for tourism. Economic growth in West Lombok Regency was slumped due to Covid 19. It is necessary to handle the community's economy to recover, including through the development of village -based tourism in Gerung District. The aim of the study was to determine the best strategy to increase community empowerment through the development of the potential of tourism villages in Gerung District, West Lombok Regency, West Nusa Tenggara Province. The results of the SWOT analysis and diagram of the strategic factors determining the increase in community empowerment through the development of the potential of tourism villages in Gerung sub-district showed that the best strategy included in the quadrant I. The quadrant shows that the strategy utilizes existing strengths and opportunities. Alternative strategies based on SWOT formulations that can be implemented are: (1) Optimizing village potential and tourist visits for tourism development (2) optimizing sub -district support and potential tourist visits for community empowerment (3) Utilizing tourism awareness groups for village tourism development and (4) Optimizing the support of the sub -district head for tourism awareness groups. The implementation of this SWOT formulation is intended for policy considerations in the preparation of the sub-district strategic plan in the field of community empowerment. Suggestions for the results of this SWOT study are that the sub -district and district governments involve the community in developing the potential of tourism villages in Gerung District based on the strategies that have been set.
Co-Authors Abdul Haliq Beni Akhmad Deli Anhar Rizky Subhan Sitna Hajar Malawat