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All Journal Edumaspul: Jurnal Pendidikan Journal of Bussines Management Basic
Lestari, Astri Indah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Secondary Metabolite Profile of Essential Oils of Kaffir Lime, Kalamansi, and Lime Fruit Peels from South Sumatra Lestari, Astri Indah; Salni, Salni; Hanum, Laila
Edumaspul: Jurnal Pendidikan Vol 8 No 1 (2024): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v8i1.7753

Abstract

This study aims to determine the secondary metabolite content of the essential oils of kaffir lime, kalamansi and lime peels from South Sumatra. This research consisted of several stages, namely the stage of identifying kaffir lime, calamansi and lime plants, the stage of preparing tools and materials, the stage of distillation of the essential oils of kaffir lime, calamansi and lime peels and the stage of identifying the chemical components of essential oils using the GC-MS method. Based on research, it can be concluded that the main essential oil content of kaffir lime peel, calamansi and lime from South Sumatra are citronellal (24.55%), limonene (97.12%) and limonene (35.24%) respectively.
The Effect of Packaging and Labeling On Consumer Buying Interest of Sampeu Wedang Kurniawan, Ryan Feryana; Septiyani, Anisa; Sopia, Astri Dewi Yulianti; Lestari, Astri Indah; Afenti, Erni; Willyan, Imey Meylan
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This study aims to analyze the effect of packaging and labeling on consumer purchasing interest in Sampeu Wedang products. Packaging and labeling are important elements in a marketing strategy that not only protect the product, but also serve as a visual communication medium to attract consumers' attention. This study uses a quantitative approach with a survey technique. Data were collected through questionnaires distributed to 50 respondents, using a census technique because the population is relatively small. The results of the study indicate that both packaging and labeling have a significant positive effect on consumer purchasing interest. Attractive packaging design, clear information on the label, and suitability with consumer preferences have proven to be the main factors influencing purchasing decisions. This study provides recommendations to Sampeu Wedang producers to improve the quality of packaging and labeling as a strategy to increase product appeal in the market
Co-Authors Afenti, Erni Kurniawan, Ryan Feryana Laila Hanum Salni Septiyani, Anisa Sopia, Astri Dewi Yulianti Willyan, Imey Meylan