Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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All Journal Economics, Business and Management Science Journal
Limbong, Kasih Oktavia
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Economics, Econometrics & Finance

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Pengaruh Store Atmosphere dan Service Quality Terhadap Revisit Intention Limbong, Kasih Oktavia; Meutia, Riza Fanny
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.808

Abstract

This study aims to analyze the influence of Store Atmosphere and Service Quality on Revisit Intention of visitors to Medan City Culinary Pajus. Competition in the culinary industry is increasingly fierce, requiring managers to understand the factors that can increase visitor loyalty through the intention to return. This study uses a quantitative approach with a survey method. Data was collected through a questionnaire distributed to 120 respondents who were visitors to the Medan City Culinary Pajus. The data analysis technique used is multiple linear regression analysis to determine the simultaneous and partial influence. The analysis techniques used in this study are multiple linear regression, partial test (t-test), simultaneous signification test (F test), and determination coefficient. This can be seen from the significant value (0.047) of 0.05 and t-count (2.012) compared to t-table (1.986). The Service Quality variable has a significant effect on Revisit Intention. This can be seen from the significant value (0.000) 0.05 and t-count (5.021) compared to the t-table (1.986).
Co-Authors Riza Fanny Meutia