Article Per Year (5 Year)
p-Index From 2020 - 2025
4.403
P-Index
This Author published in this journals
All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Economy And Currency Study (JECS) Jurnal Studi Ekonomi dan Bisnis Islam (SEBI) International Journal of Economy, Education and Entrepreneurship (IJE3) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Economics, Business and Management Science Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Management Analytical and Solution Journal of Management, Economic and Accounting (JMEA) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Journal of Innovative and Creativity Journal Of Management Analytical and Solution (JoMAS) Multidisciplinary Indonesian Center Journal
Riza Fanny Meutia
Medan Area University
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 33 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 33 Documents
Search

 1   2   3   4 
Influence Capital Adequacy Ratio and Loan to Deposit Ratio to The Company's Stock Price Bankings Listed On BEI Thezar Fiqih Hidayat Hasibuan, Riza Fanny Meutia
Journal Economy and Currency Study (JECS) Vol. 3 No. 2 (2021)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v3i2.313

Abstract

This study aims to examine the effect of Capital Adequacy Ratio (CAR), and Loan to Deposit Ratio (LDR) to the Share Price. The object of this research is 44 banking companies listed on the Indonesia Stock Exchange from 2014-2018. Samples were selected using the methodpurposive sampling namely 25 companies. The analytical method used in this research is multiple linear regression analysis. The results of this study indicate that the variableCapital Adequacy Ratio (CAR) and Loan to Deposit Ratio (LDR) does not have a direct effect on the Stock Price variable
Brand Equity As An Interveing Variable In The Relationship Between Celebrity Endorser And The Firm’s Performance Of Medan City Cakes Siregar, Findi Ruzika Audini; Riza Fanny Meutia
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.232 KB) | DOI: 10.32734/jomas.v2i1.7748

Abstract

This research aims to analyze the celebrity endorser on the performance of the Medan City cakes through brand equity as an intervening variable. The target population of the researcher is all people of Medan City who have bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores so the number can never be known. The research sample used 300 people, namely the people of Medan City who had bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores through the simple random sample method. The hypothesis tested in this study used the t value test. From the results of the tests that have been carried out, it can be obtained that the celebrity endorser variable on the firm performance variable through the brand equity as an intervening variable is a positive and significant relationship. Celebrity endorsers should reflect the company's value and it is hoped that celebrity endorsers will continue to improve their performance so that it creates trust and strong attraction by target consumers and can increase the brand equity of Medan City cakes.
Pengaruh Persepsi Konsumen dan Brand Image Terhadap Keputusan Pembelian Killiney Coffee Shop di Kalangan Generasi Muda Kota Medan Riza Fanny Meutia; Thezar Fiqih Hidayat Hasibuan
Islamic Education Journal Volume 1 Issue 1 August 2022
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (247.756 KB)

Abstract

Penelitian ini bertujuan untuk menganalisa pengaruh persepsi konsumen dan brand image terhadap keputusan pembelian pada killiney coffee shop di kalangan generasi muda Kota Medan baik secara parsial maupun secara simultan. Selanjutnya merumuskan kebijakan dan strategi yang tepat untuk diimplementasikan guna meningkatkan perusahaan. Penelitian ini dikategorikan sebagai penelitian kuantitatif dengan metode asosiatif dan menggunakan kuesioner sebagai instrumen penelitian.Populasi pada penelitian ini adalah generasi muda yang berusia 20-29 tahun yang berada di enam gerai yaitu; Killiney Coffee shop Tasbih,Killiney Coffee Shop Cemara Asri,Killiney Coffee Shop Sun Plaza,Killiney Coffee Shop Hermes Mall,Killieny Coffee Shop RS.USU,dan Killiney Coffee Shop RCW. Teknik pengambilan sampel menggunakan metode non probability sampling yaitu accidental sampling dengan jumlah sampel sebanyak 90 pelanggan.Metode yang digunakan untuk pengujian hipotesis dalam penelitian ini adalah metode regresi linier berganda. Berdasarkan penelitian yang telah dilakukan diperoleh bahwa elemen persepsi konsumen freshness,habitual facts, diffrent flavour, dan environtment of shop secara simultan berpengaruh signifikan terhadap keputusan pembelian pada Killiney Coffee Shop di kalangan generasi muda di Kota Medan. Brand image Killiney Coffee Shop memiliki tiga elemen yang terdiri dari merek mudah diingat,merek mudah dikenal,dan reputasi merek secara simultan berpengaruh signifikan terhadap keputusan pembelian pada Killiney Coffee Shop di kalangan generasi muda di Kota Medan. Dan keputusan pembelian yang terdiri dari attention,interest,expectation of desire, dan action berpengaruh secara parsial dan signifikan terhadap persepsi konsumen dan brand image Killiney Coffee Shop di kalangan generasi muda di Kota Medan.
Business Strategy And Social Media On Customer Satisfaction In The Barbershop Business Riza Fanny Meutia
Islamic Education Journal Volume 2 Issue 1 February 2023
Publisher : CV. Pusdikra Mitra Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze business strategies and social media on customer satisfaction at the barber house business in Medan. The population of this study amounted to 40 customers of Barber shop. The number of samples was 40 customers of Barber shop with saturated sampling technique. This research data was obtained from interviews and distributing research questionnaires to customers of Barber shop. The analysis technique uses multiple linear regression analysis. The results of this study indicate that simultaneously business strategy and social media have a positive and significant effect on customer satisfaction at the Barber shop business in Medan city. Partial research results show that business strategy and social media each have a positive and significant effect on customer satisfaction at the Barber shop business In Medan city.
TRAINING: DIGITALIZATION-BASED HUMAN RESOURCE EMPOWERMENT ON SOCIAL MEDIA AND MARKETING 5.0 NAMIRA ISLAMIC SCHOOL MEDAN Nur Aisyah; Riza Fanny Meutia; Sairah Sairah
International Journal of Engagement and Empowerment Vol. 3 No. 1 (2023): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v3i1.89

Abstract

This research provides an overview of strengthening human resource management. It aims to provide training and socialization in motivating teachers at Namira Islamic School to explore their respective potentials to make themselves solid individuals and have the desire as individuals who can use IT in the form of digitizing the learning process for themselves and the environment, as an improvement in the performance of human resource management at Namira Islamic School. Then it will influence the environment or students of Namira Islamic School with a positive thinking pattern and can invite and provide an activity and make it a role that follows the technological developments of an educator in particular and generally to the environment of the Republic of Indonesia. Strengthening that motivates to explore self-potential in confidence in the ability of self-potential in increasing knowledge of digitization of human resource management in the use of social media by the development of increasingly advanced IT
Brand Equity As An Interveing Variable In The Relationship Between Celebrity Endorser And The Firm’s Performance Of Medan City Cakes Siregar, Findi Ruzika Audini; Riza Fanny Meutia
Journal Of Management Analytical and Solution (JoMAS) Vol. 2 No. 1 (2022): Journal of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v2i1.7748

Abstract

This research aims to analyze the celebrity endorser on the performance of the Medan City cakes through brand equity as an intervening variable. The target population of the researcher is all people of Medan City who have bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores so the number can never be known. The research sample used 300 people, namely the people of Medan City who had bought one or more Medan City cakes, such as: Medan Napoleon, Medan Par Par, Bolu Toba Medan and Medan Mulaka at outlets/stores through the simple random sample method. The hypothesis tested in this study used the t value test. From the results of the tests that have been carried out, it can be obtained that the celebrity endorser variable on the firm performance variable through the brand equity as an intervening variable is a positive and significant relationship. Celebrity endorsers should reflect the company's value and it is hoped that celebrity endorsers will continue to improve their performance so that it creates trust and strong attraction by target consumers and can increase the brand equity of Medan City cakes.
THE DIGITAL ERA IN INFLUENCE ON WOMEN'S CONSUMER BEHAVIOR IN THE BUSINESSWOMAN BOND COMMUNITY INDONESIA (IWAPI) NORTH SUMATRA Aisyah, Nur; Suryani, Wan; Meutia, Riza Fanny
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 2 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i2.293

Abstract

This study aims to determine the influence of the digital era on women's consumer behavior in the Indonesian Businesswomen Association (IWAPI) in the North Sumatra community. Understanding consumer behavior in the digital age is an essential and critical strategy for achieving a competitive advantage. Consumer or individual behavior provides a challenge for the Indonesian Businesswomen's Association community, which requires providing an understanding of digitalization both in e-commerce and the need to provide marketing that uses electronic devices or the Internet and provides opportunities for consumers to seek Information about products to be sold or purchased, as well as obtain testimonials from other consumers about their experiences after buying or consuming a product. The purpose of this study is to present a systematic literature review on the effect of digitalization on consumer behavior. The analysis used in this research is qualitative, with the analysis used in this research being thematic analysis with analytical techniques to identify patterns from data related to perceptions. The results of this study show that digitalization causes a migration of consumer behavior from offline (physical dimension) to online (digital dimension). IWAPI must adapt to changes in consumer behavior, which is one of the keys to success in maintaining the survival of every entrepreneur
Pengaruh Perceived Usefulness dan Ease of Use terhadap Customer Loyalty PT. Bank BTPN Syariah, Tbk pada Nasabah Aplikasi Bestee Ku Kecamatan Medan Sunggal Putri, Annisa Listia; Meutia, Riza Fanny; Yunita, Nindya
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23615

Abstract

Penelitian ini bertujuan untuk mengetahui Perceived Usefulness dan Ease of Use terhadap Customer Loyalty pada aplikasi Bestee Ku di Kecamatan Medan Sunggal. Sampel dalam penelitian ini menggunakan purposive sampling yang terdiri dari 68 responden yang menggunakan aplikasi Bestee Ku nasabah Bank BTPN Syariah Kecamatan Medan Sunggal. Teknik analisis data yang digunakan adalah teknik analisis deskriptif dan teknik analisis statistik Metode pengumpulan data melalui wawancara, daftar pertanyan, dan studi dokumentasi. Pada hasil penelitian menunjukkan bahwa pengaruh Perceived Usefulness dan Ease of Use terhadap Customer Loyalty secara serempak berpengaruh positif dan signifikan dengan nilai Fhitung 27,087> nilai Ftabel 3.1. Uji yang dilakukan menunjukkan Perceived Usefulness dan Ease of Use secara parsial berpengaruh positif dan signifikan terhadap Customer Loyalty. Nilai Adjusted R Square yang didapat dari hasil pengujian Koefisien Determinan (R2) terhadap Customer Loyalty sebesar 0.43 berarti 43,8 % dapat di jelaskan oleh Perceived Usefulness dan ease of use. Sedangkan sisanya 24% dapat dijelaskan oleh faktor-faktor lain yang tidak diteliti dalam penelitian ini.
Pengaruh Experiential Marketing dan Service Quality terhadap Customer Satisfaction pada Konsumen Pasar Petisah di Kecamatan Medan Petisah Sianipar, Jayanti; Meutia, Riza Fanny; Aramita, Finta
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.23835

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh experiential marketing dan Service Quality terhadap Customer Satisfaction di pasar Petisah Medan. Jenis penelitian ini adalah penelitian kuantitatif yang menggunakan teknik non probability sampling dengan pendekatan accidental sampling . Penentuan jumlah sampel dalam penelitian ini menggunakan rumus Slovin. Dalam penelitian ini sampel berjumlah 114 orang. Pengumpulan data dilakukan dengan cara menyebar kuesioner secara offline yaitu dengan cara membagikan kertas kuesioner kepada responden secara langsung. Teknik analisis data yang digunakan dalam penelitian ini yaitu uji instrumen, uji asusmsi klasik, uji analisis linear berganda, dan uji hipotesis yang masing-masing pengujian dijalanakan menggunakan SPSS 25. Hasil penelitian ini menunjukkan bahwa secara simultan experiential marketing dan Service Quality berpengaruh terhadap Customer Satisfaction. Hasil penelitian secara parsial menunjukkan bahwa experiential marketing dan Service Quality berpengaruh positif dan signifikan terhadap Customer Satisfaction pada konsumen pasar Petisah di Kecamatan Medan Petisah.
Service Quality dan Experiental Marketing terhadap Satisfaction Pada Konsumen Wanita Pada Pasar Petisah Meutia, Riza Fanny; Sianipar, Jayanti
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 4 (2024)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v9i4.24209

Abstract

Pengalaman yang berkesan akan melekat di hati pelanggan. Membangun hubungan pelanggan merupakan hal yang positif jika pelanggan merasa puas. Kepuasan penting menjadi hal yang sangat penting karena dengan itu pelanggan akan kembali lagi bahkan menjadi loyal. Kepuasan pelanggan meliputi kesesuaian harapan, minat berkunjung kembali, dan kesediaan merekomendasi. Kepuasan pelanggan juga dapat dilihat dari bagaimana pelayanan kepada pelanggan. Kualitas pelayanan sering diukur dengan membandingkan harapan pelanggan terhadap pelayanan dengan kenyataan pelayanan yang diterima. Service Quality meliputi reliability, responsiveness, Assurance, Empaty dan tangible. Pengalaman berbelanja menjadi kesempatan yang luas jika berhasil mendapatkan atensi dari pelanggan tersebut. Experiential marketing merupakan suatu respon dan tindakan dari pelanggan. Ada lima pendekatan yang di peroleh dari experiential marketing yaitu sense, feeling, think, act, dan related. Penelitian ini bertujuan untuk menganalisis Service Quality dan experiental marketing terhadap customer satisfaction. Dengan jenis penelitian kuantitatif dengan menggunakan Teknik non probability sampling dengan pedekatan accidental sampling. Sampel berjumlah 114 pelanggan Wanita pada pasar petisah kota Medan. Di dapati dengan menggunakan rumus slovin. Dengan menggunakan spss 25 teknis analisis data yang digunakan meliputi uji instrument, uji asumsi klasik, uji analisis regresi linier berganda, dan uji hipotesis.
Co-Authors Alfifto Alfifto Aramita, Finta Ardana, Arya Dimas Ayu, Annisa Rizky Dahrul Siregar Damansyah, Muthya Rahmi Dolok Saribu, Afriani Mindo Dolok Saribu, Alfriado Leonard Noprian Fitriani Tobing Hery Syahrial Ida Royani Khairunnisak Limbong, Kasih Oktavia LUBIS, ADELINA Marbun, Enjelina Muhammad Naufal Fildza Daulay Muhammad Yamin Siregar Muthya Rahmi Darmansyah Naibaho, Jhon Vernando Nindya Yunita Nindya Yunita Nur Aisyah Nur Aisyah Nurulitha, Sakinah Purba , Pindalia Putra, Irwansyah Putri, Annisa Listia Rahayu, M. Rio Parada Rio Fahmi Huseini Ritonga Sairah Sairah Salsabillah, Ayu Hanna Sianipar, Jayanti Sinulingga, Tiara Ramadhanti Wijaya Siregar, Findi Ruzika Audini Situmorang, Hezron Apriadi Syahira, Raissa Tanjung, Sania Thezar Fiqih Hidayat Hasibuan Wan Rizca Amelia, Wan Rizca Wan Suryani