Claim Missing Document
Check
Articles

Found 3 Documents
Search

Strategi Pengelolaan Zakat di Badan Amil Zakat Nasional (BAZNAS) Kabupaten Seluma Epen Triansah; Desi Isnaini; Badaruddin Nurhab
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.707

Abstract

This research analyzes the zakat management strategy at BAZNAS Seluma Regency in increasing the effectiveness and efficiency of zakat collection and distribution to mustahik. Data was collected through observation, interviews and documentation guided by a list of questions. The analysis results show that: 1). The strategies of Baznas Seiluima Regency in collecting zakat funds are: short-term programs, medium-term programs and long-term programs. 2). The zakat management strategy in Baznas Seiluima Regency is as follows: 1). Management planning, 2). Mustahik identification, 3). Distribution, 4). Supervision of zakat management, and 5). Evaluation of zakat management.
Analisis Strategi Pemasaran Produk Fashion dalam Meningkatkan Pendapatan Pedagang Fashion di Era Persaingan Digital Perspektif Bisnis Islam Studi Kasus Pasar Tradisional Modern (PTM) Nurul Aini; Eka Sri Wahyuni; Badaruddin Nurhab
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5369

Abstract

ModernTraditional Market (PTM) of Bengkulu City based on the 4P concept (Product, Price, Place, Promotion) and the STP approach (Segmentation, Targeting, Positioning) in an effort to increase income and compete in the digital era. In addition, this study also explores the application of Islamic values ​​​​in the marketing strategies applied. To test this, researchers used qualitative methods with data collection techniques through in-depth interviews, observations, and documentation studies. From the results of the study, the results of the study indicate that the 4P-based marketing strategy (Product, Price, Place, Promotion) is well implemented by traders in PTM Bengkulu City. Traders are able to adjust products to developing trends, set flexible prices, rely on physical stores for distribution, and carry out traditional promotions. Meanwhile, in the application of STP (Segmentation, Targeting, Positioning), traders apply segmentation based on demographics and shopping behavior, targeting certain segments such as teenagers and the lower middle class, and positioning quality products that are relevant to trends but remain affordable. Islamic values ​​including shiddiq (honest), amanah (trustworthy), tabligh (transparently conveying information), and fathanah (intelligent) are also applied by traders in their marketing strategies. The application of these values ​​helps build consumer trust and maintain good long-term relationships. Thus, this marketing strategy not only helps traders in facing digital competition, but also creates consumer integrity and loyalty.
Analisis Strategi Pemasaran Produk Fashion dalam Meningkatkan Pendapatan Pedagang Fashion di Era Persaingan Digital Perspektif Bisnis Islam Studi Kasus Pasar Tradisional Modern (PTM) Nurul Aini; Eka Sri Wahyuni; Badaruddin Nurhab
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5369

Abstract

ModernTraditional Market (PTM) of Bengkulu City based on the 4P concept (Product, Price, Place, Promotion) and the STP approach (Segmentation, Targeting, Positioning) in an effort to increase income and compete in the digital era. In addition, this study also explores the application of Islamic values ​​​​in the marketing strategies applied. To test this, researchers used qualitative methods with data collection techniques through in-depth interviews, observations, and documentation studies. From the results of the study, the results of the study indicate that the 4P-based marketing strategy (Product, Price, Place, Promotion) is well implemented by traders in PTM Bengkulu City. Traders are able to adjust products to developing trends, set flexible prices, rely on physical stores for distribution, and carry out traditional promotions. Meanwhile, in the application of STP (Segmentation, Targeting, Positioning), traders apply segmentation based on demographics and shopping behavior, targeting certain segments such as teenagers and the lower middle class, and positioning quality products that are relevant to trends but remain affordable. Islamic values ​​including shiddiq (honest), amanah (trustworthy), tabligh (transparently conveying information), and fathanah (intelligent) are also applied by traders in their marketing strategies. The application of these values ​​helps build consumer trust and maintain good long-term relationships. Thus, this marketing strategy not only helps traders in facing digital competition, but also creates consumer integrity and loyalty.