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All Journal Golden Ratio of Data in Summary PENG: Jurnal Ekonomi dan Manajemen
Wati, Farinda Hidayah
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Economics, Econometrics & Finance Social Sciences

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Literature Review: Pengaruh Digital Marketing dan Kualitas Produk terhadap Keputusan Pembelian Wati, Farinda Hidayah; Septiana Wati Era Lestari; Prayoga Alfian Nur Rohman; Tetra Hidayati
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/9j491042

Abstract

This study aims to determine the effect of digital marketing and product quality on purchasing decisions using the Systematic Literature Review (SLR) method. This study was conducted by reviewing various relevant scientific articles in order to gain a comprehensive understanding of how digital marketing strategies and product quality can influence consumer decisions in making purchases. The results of the review show that digital marketing has a positive influence because it is able to attract consumers' attention through various digital platforms, while product quality is the main factor in forming consumer satisfaction and trust that drives purchasing decisions. This finding shows that both variables support each other in increasing consumer purchasing decisions.
Influence of Digital Marketing, FOMO, and Influencer Marketing on Skintific Purchase Decisions in Samarinda Wati, Farinda Hidayah; ZA , Saida Zainurossalamia
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.2238

Abstract

This study aims to analyze the influence of Digital Marketing, Fomo (Fear of Missing Out), and Influencer Marketing on purchasing decisions for Skintific skincare products in Samarinda City. The study population was Skintific product users in Samarinda City. The study used a purposive sampling technique with a sample of 128 respondents. Data were collected through a Likert scale questionnaire and analyzed using SEM-PLS with SmartPLS 3.0. The results showed that Digital Marketing, Fomo (Fear of Missing Out), and Influencer Marketing had a positive and significant effect on purchasing decisions. Digital Marketing was the most dominant variable with a path coefficient of 0.407, followed by Influencer Marketing (0.327) and Fomo (Fear of Missing Out) (0.206). The R-Square value of 0.608 indicated that 60.8% of the variation in purchasing decisions could be explained by these three variables.
Co-Authors Prayoga Alfian Nur Rohman Septiana Wati Era Lestari ZA , Saida Zainurossalamia