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Implementasi Manajemen Bisnis UMKM (Studi kasus pada UMKM Riva Cake & Bakery) Apriani, Winda; Nurhalisza, Dian Tri; Nurani, Arinta; Kariska; Muhammad, Aditya
Karimah Tauhid Vol. 4 No. 3 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i3.17455

Abstract

Penelitian ini bertujuan untuk memahami dan mempelajari pentingnya penerapan manajemen yang dapat dijadikan ilustrasi dan petunjuk bagi pelaku usaha. Metode penelitian yang digunakan yaitu pendekatan deksriptif- kualitatif. Sumber data utama berasal dari data sekunder yang diperoleh melalui studi literatur. Teknik analisis data menggunakan tiga alur yaitu reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian mengungkapkan bahwa manajemen bisnis penting bagi pelaku usaha agar usaha dapat berjalan meski di tengah-tengah situasi sulit. Penelitian menunjukkan bahwa bisnis yang dikelola dengan prinsip manajemen bisnis mampu untuk bertahan dan menjaga keberlanjutan operasional bisnis. Implementasi manajemen bisnis sangat penting untuk diwujudkan oleh pelaku UMKM dalam menjalankan bisnis.
THE INFLUENCE OF WORK EXPERIENCE AND WORK ENVIRONMENT ON EMPLOYEE PRODUCTIVITY WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE AT PT BAHAGIA JAYA SEJAHTERA BOGOR Palahudin, Palahudin; Ismartaya, Ismartaya; Nurhalisza, Dian Tri
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23748

Abstract

This study aims to examine the effects of work experience and work environment on employee productivity, with organizational culture serving as a mediating variable. A quantitative approach was employed using descriptive and path analysis methods. Data were collected through questionnaires distributed to 80 employees, representing the entire population, and selected using a saturation sampling technique. The research instruments were tested for validity and reliability and met the required classical assumption criteria. The Sobel test was applied to evaluate indirect effects. The findings indicate that: (1) work experience and work environment significantly influence organizational culture; (2) work experience, work environment, and organizational culture each have a direct and significant effect on employee productivity; and (3) work experience and work environment also exert an indirect effect on employee productivity through organizational culture. These results highlight the importance of fostering a supportive work environment and leveraging employee experience to strengthen organizational culture and enhance productivity. Keywords: Work Experience; Work Environment;Organizational Culture; Employee Productivity