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All Journal Edumaspul: Jurnal Pendidikan Journal of Education, Humaniora and Social Sciences (JEHSS)
Hasan, Diqqi Alvin
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Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Salaf Islamic Boarding School Marketing Strategy in the Digital Era Hasan, Diqqi Alvin; Purwanto, Hendra; Anggraeni, Nimas Ayu; Ismail, Nur Mahmudi
Edumaspul: Jurnal Pendidikan Vol 7 No 2 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v7i2.6917

Abstract

Pondok pesantren merupakan salah satu lembaga pendidikan yang berperan aktif dalam pembangunan bangsa melalui pendidikan. Seiring berjalannya waktu, kesan baik/citra dari pondok pesantren di era serba digital harus terus dijaga, guna mempertahankan citra baik dari pondok pesantren, maka pondok pesantren perlu melakukan strategi pemasaran yang baik juga. Tujuan dari penelitian ini adalah untuk melihat bagaimana strategi pemasaran pondok pesantren salaf dalam meningkatkan citra positif kepada masyarakat di era digital. Penelitian ini menggunakan penelitian lapangan yang bersifat diskriptif kualitatif dengan metode pengumpulan data melalui wawancara, observasi, dan dokumentasi. Data yang digunakan dalam penelitian kali ini menggunakan data primer dan skunder dan dilaksanakan dengan teori belajar bauran pemasaran 7P dan teori image restoration. Hasil penelitian mengemukakan bahwa strategi pemasaran dalam meningkatkan citra di pondok pesantren Al-Hidayah telah berjalan dengan berbagai macam strategi, yaitu produk jasa pendidikan yang ditawarkan pondok pesantren tradisional telah diselaraskan dengan kurikulum sekolah, pemasaran melalui media offline dan online, penyesuaian biaya, pemberdayaan SDM, dan fasilitas pesantren.
Challenges and Opportunities Implementation of Online Learning in the Pandemic Era Na'imah, Na'imah; Hasan, Diqqi Alvin; Faizah, Nur; Rifathi, Fina Umu; Abqori, Muhammad Sabiq
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 2 (2022): Journal of Education, Humaniora and Social Sciences (JEHSS), November
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (904.074 KB) | DOI: 10.34007/jehss.v5i2.1408

Abstract

The World Health Organization (WHO) stated that COVID-19 was a pandemic that has spread worldwide. It has been on limited interaction activities and social group meetings. The policy of limiting community physical interaction directly affects the education sector so that the learning process is fully transformed into the form of online learning. The purpose of this research is to find out the challenges and opportunities in the online learning process that has been implemented during the covid-19 pandemic. This study uses a descriptive qualitative research method by describing the online learning process that has been implemented. The subjects in the study were students and teachers of Junior High School 01 Plantungan Kendal. Analysis of the data used in this study is to triangulate data consisting of data from observations, interviews, and field observations. The study's results showed that the online learning process had challenges regarding the availability of qualified technology such as electronic devices in the learning process, internet networks, and students' and teachers' readiness to face online learning. While the opportunities from the online learning process that have been implemented are directly familiarizing students to practice independently in the learning process, and from the teacher's side, encouraging teachers to master technology and innovate in the learning process so that it would be more varied and effective
Co-Authors Abqori, Muhammad Sabiq Anggraeni, Nimas Ayu Hendra Purwanto Ismail, Nur Mahmudi Na'imah, Na'imah Nur Faizah Rifathi, Fina Umu