Article Per Year (5 Year)
p-Index From 2020 - 2025
1.006
P-Index
This Author published in this journals
All Journal Southeast Asia Journal of Graduate of Islamic Business and Economics El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara Journal on Economics, Management and Business Technology Journal of Ekonomics, Finance, and Management Studies
Raden Rifqi Dwisanto
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
ANALISIS KANVAS MODEL BISNIS UNIT USAHA MIKRO KECIL MENENGAH Camelia Rizki Agrina; Zidny Ilma Hasan; Raden Rifqi Dwisanto; Desty Hapsari Kirana; Syifa Nathania Yarham
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran signifikan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mendorong perekonomian Indonesia tidak bisa diabaikan. UMKM tidak hanya menciptakan lapangan kerja tetapi juga berkontribusi pada pendapatan nasional melalui pajak badan usaha. Studi ini berfokus pada analisis model bisnis dari UMKM spesifik, Ketan Susu Bang Zul, menggunakan kerangka Business Model Canvas (BMC). Ketan Susu Bang Zul, didirikan oleh seorang mahasiswa selama pandemi COVID-19, telah menunjukkan kemampuan untuk memanfaatkan peluang pasar di pusat pendidikan Jatinangor. Melalui pengumpulan data kualitatif dan wawancara, studi ini mengungkap dinamika operasional bisnis, tantangan, dan strategi yang diterapkan oleh Ketan Susu Bang Zul untuk mempertahankan dan meningkatkan kehadirannya di pasar. Temuan utama menyoroti pentingnya media sosial dalam pemasaran, kebutuhan untuk memahami aliran pelanggan, dan potensi ekspansi bisnis. Studi ini diakhiri dengan rekomendasi strategis untuk meningkatkan keterlibatan pelanggan, mengoptimalkan manajemen sumber daya, dan meningkatkan efisiensi operasional bagi UMKM di sektor F&B.
An Exploring Consumer Preferences for University Merchandise: The Impact of University Identification, Product Attributes, Social Motivation, Purchasing Experience Dwisanto, Raden Rifqi
Journal on Economics, Management and Business Technology Vol. 3 No. 2 (2025): March: Economics, Management and Business Technology
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the relationship between university identification, product attributes, social and psychological motivation, and purchasing experience with buyer preferences and purchase decisions regarding official Universitas Padjadjaran (Unpad) merchandise. Using the Spearman Rank Correlation method, data were collected from 23 respondents, including students, lecturers, and academic staff at Unpad. The findings indicate a positive and significant correlation between university identification and buyer preference, suggesting that merchandise serves as an identity symbol for students and alumni. Similarly, product attributes such as design, material quality, and exclusivity significantly influence purchasing preferences. Moreover, social and psychological motivation, including peer influence and emotional attachment, was found to be a strong predictor of merchandise preference. Additionally, customer experience in both physical stores and online platforms affected purchasing decisions, emphasizing the need for improved accessibility and service quality. The study highlights that buyer preference directly influences purchase decisions, reinforcing the role of branding, marketing strategies, and consumer engagement in university merchandise sales. The results provide strategic insights for enhancing Unpad’s merchandise marketing efforts, with implications for future research on university branding and consumer behavior in higher education institutions
Algorithm Effectiveness In Digital Content Joval Ifghaniyafi Farras; Raden Rifqi Dwisanto
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 4 No. 2 (2025): September
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v4i2.4183

Abstract

This research aims to map the effectiveness of algorithms in digital content strategy across different industries and platforms through a systematic literature review of 50 selected articles published between 2016-2025. The focus of the review includes algorithmic personalisation, consumer engagement, ethical considerations, and recent technology trends. The results of the thematic analysis show that AI-based personalisation-through recommendation engines, predictive analytics, and generative AI-consistently improves content relevance, engagement, retention, conversion, and brand loyalty in sectors such as e-commerce, social media, and luxury branding. However, issues of privacy, algorithmic transparency, bias and the risk of content homogeneity remain significant challenges affecting user trust. Variations in effectiveness across industries and platforms indicate the need to customise strategies based on cultural context, demographic and technical characteristics of the platform. New trends such as influencer integration, real-time adaptive marketing and generative AI-based content show great potential, but require ethical governance and rigorous empirical testing. This study confirms the importance of balancing the benefits of algorithmic personalisation with privacy protection, content diversity and transparency to ensure the sustainability of digital marketing strategies in a dynamic ecosystem
Proyek Optimalisasi Media Sosial Instagram dalam Meningkatkan Konversi Konsumen Warung Tilu Nini Jessica Lois Simamora; Yusandrina Farisha; Raden Rifqi Dwisanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9007

Abstract

Warung Tilu Nini is a local culinary business that serves Indonesian home cooking with a traditional yet modern concept. In facing the challenges of limited physical space and low levels of social media interaction, this project aims to optimize digital marketing strategies through the Instagram platform to increase consumer conversion. The methods used are direct observation, interviews, and analysis of social media insight data before and after the campaign. The strategies designed include creating relevant visual content, utilizing Instagram features such as Reels and Stories, and collaborating with local micro-influencers. The results of implementing this strategy show a significant increase in the number of followers, engagement rates, and interactions that drive sales conversions, especially for takeaway and catering services. These findings prove that targeted social media optimization can be an effective solution in encouraging the growth of culinary MSMEs in the digital era.
Proyek Optimalisasi Media Sosial Instagram dalam Meningkatkan Konversi Konsumen Warung Tilu Nini Jessica Lois Simamora; Yusandrina Farisha; Raden Rifqi Dwisanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9007

Abstract

Warung Tilu Nini is a local culinary business that serves Indonesian home cooking with a traditional yet modern concept. In facing the challenges of limited physical space and low levels of social media interaction, this project aims to optimize digital marketing strategies through the Instagram platform to increase consumer conversion. The methods used are direct observation, interviews, and analysis of social media insight data before and after the campaign. The strategies designed include creating relevant visual content, utilizing Instagram features such as Reels and Stories, and collaborating with local micro-influencers. The results of implementing this strategy show a significant increase in the number of followers, engagement rates, and interactions that drive sales conversions, especially for takeaway and catering services. These findings prove that targeted social media optimization can be an effective solution in encouraging the growth of culinary MSMEs in the digital era.
Co-Authors Camelia Rizki Agrina Desty Hapsari Kirana Jessica Lois Simamora Joval Ifghaniyafi Farras Syifa Nathania Yarham Yusandrina Farisha Zidny Ilma Hasan