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All Journal Economics and Digital Business Review Bussman Journal : Indonesian Journal of Business and Management Journal of Social And Economics Research Jurnal Multidisiplin West Science Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Zidny Ilma Hasan
Universitas Padjadjaran
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Analisis Penerimaan Implementasi Co-firing di PLN Group dengan Pendekatan Modified TAM 3 (Modified Technology Acceptance Model 3) Muhammad Ainul Fahmi; Sunarko; Yonanda Cahya; Zidny Ilma Hasan
Jurnal Multidisiplin West Science Vol 2 No 06 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v2i6.390

Abstract

Pemerintah Indonesia berkomitmen untuk mengurangi emisi Gas Rumah Kaca (GRK) sesuai Nationally Determined Contributions (NDC) sebanyak 29% dari kemampuan sendiri dan 41% dari bantuan Internasional dibandingkan skenario Business as Usual (BaU) pada tahun 2030. Untuk mendukung rencana pemerintah dalam menurunkan emisi Gas Rumah Kaca maka PT PLN mengimplementasi teknologi co-firing pada PLTU. Co-firing merupakan proses penambahan biomassa sebagai bahan bakar pengganti parsial ke dalam boiler batubara dengan atau tanpa melakukan modifikasi. Biomassa mempunyai beberapa keunggulan di antaranya dapat diperbarui, sehingga dapat digolongkan energi yang berkesinambungan. Oleh karena itu, perlu dilakukan penelitian tentang analisis implementasi Co-firing pada PLTU di PT PLN untuk mengetahui bagaimana penggunaan teknologi Co-firing akan menerima teknologi tersebut menggunakan pendekatan modified TAM 3. Pengujian Outer Model dan Inner Model digunakan untuk menguji dan menganalisis data dari instrumen penelitian menggunakan aplikasi SMART PLS 3.29 Berdasarkan hasil temuan penelitian, dapat diketahui bahwa dari 5 hipotesis penelitian, ditemukan 3 hipotesis penelitian yang diterima dan 2 lainnya ditolak.
STRATEGI SOCIAL MEDIA MARKETING DAN CONTENT MARKETING TERHADAP BRAND IMAGE PERUSAHAAN (NONNA KITCHEN) Zidny Ilma Hasan
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 2 (2023): Bussman Journal | Mei - Agustus 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i2.165

Abstract

This study aims to examine the role of social media marketing and content marketing in shaping brand image in Nonna Kitchen. This study used quantitative methods. Data was collected through a survey with the help of questionnaires and instant messaging media distributed to 120 people who had visited Nonna Kitchen.  The data obtained is then processed to test the hypothesis using the help of smartPLS 3.3.0 software. Analysis of quantitative data showed that the two hypotheses tested were significantly supported by the data. This study found important points through the results of the analysis of questionnaire instruments, namely social monitoring strategy and easy to understand content are the main factors in shaping Nonna Kitchen's brand image.
Analisis Faktor Green Purchase Decision Pada Alternatif Reusable Botol Di Convenience Store: Sebuah Model Persamaan Struktural Muhammad Ainul Fahmi; Zidny Ilma Hasan; Maghfur Rozudin; Iqbal Ridho Juliandri
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.611

Abstract

Plastik memang menjadi isu penting dalam masyarakat modern. Mereka pernah dielu-elukan sebagai simbol kemajuan dan kenyamanan, tetapi penggunaan dan pembuangannya yang meluas telah menciptakan krisis dalam masyarakat pasca-modern kita. Hal tersebut lah yang terjadi pada penggunaan botol plastik. Dalam beberapa tahun terakhir, telah terjadi peningkatan kesadaran akan dampak lingkungan dari plastik sekali pakai, termasuk botol plastik. Banyak orang, terutama anak muda, telah menggunakan botol yang dapat digunakan kembali yang terbuat dari bahan seperti kaca, baja tahan karat, aluminium atau reusable bottle plastic tumblr. Oleh karena itu, pada penelitian ini bertujuan untuk mengetahui Green Purchasing Decision dari pembelian alternatif reusable botol plastik di Covenience Store di Indonesia. Hasil survey dari responden diolah menggunakan SEM PLS modelling. Hasil penelitian menunjukan bahwa faktor Green Marketing, Advertisement, Packaging, Price, Brand Loyalty, Environmental Concern, Green Perceived Benefits, Green Perceived Quality, Green Awareness of Price, Green Willingness to Purchase, dan Green Future Estimation mempengaruhi Green Purchasing Decision pada alternatif reusable botol plastic di Convenience Store di Indonesia.
PENGARUH VISUAL APPEAL KONTEN INFLUENCER FASHION TERHADAP IMPULSIVE BUYING DAN PLANNED BUYING GENERASI Z DI TIKTOK SHOP DENGAN FOMO SEBAGAI MEDIATOR Afifah Zahrah Y.; Zidny Ilma Hasan
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1435

Abstract

Perkembangan social commerce melalui TikTok Shop telah menggeser pola konsumsi Generasi Z, di mana keputusan pembelian tidak lagi sepenuhnya rasional, tetapi semakin dipengaruhi oleh stimulus visual dan faktor psikologis. Penelitian ini bertujuan menganalisis pengaruh visual appeal konten influencer fashion terhadap dual buying behavior Generasi Z di TikTok Shop dengan Fear of Missing Out (FOMO) sebagai variabel mediasi melalui integrasi Stimulus–Organism– Response (SOR) Model dan Dual Process Theory. Penelitian menggunakan pendekatan kuantitatif melalui survei kuesioner terhadap 204 responden Generasi Z yang pernah terpapar konten influencer @bellaclrs_, dengan analisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa visual appeal berpengaruh positif dan signifikan terhadap FOMO serta kedua tipe perilaku pembelian. FOMO juga berpengaruh positif dan signifikan serta berperan sebagai mediator parsial dalam hubungan antara visual appeal dan perilaku pembelian. Temuan ini mengindikasikan bahwa FOMO tidak selalu mendorong keputusan impulsif, tetapi pada tingkat tertentu juga dapat mengaktifkan pemrosesan reflektif yang mengarah pada planned buying. Secara keseluruhan, penelitian ini memperkuat pemahaman mengenai peran stimulus visual dan mekanisme psikologis dalam membentuk variasi respons pembelian Generasi Z di TikTok Shop.
The Influence of Brand Awareness on Purchase Decision With Social Media as an Intervening Variable: Penelitian Zidny Ilma Hasan; Efti Novita Sari; Meli Siagawati; Muhammad Robby Reynaldy AlFaridzie; Sari Utami
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7731

Abstract

The evolution of digital technology has transformed how consumers interact with brands and make purchasing decisions. This study aims to analyze the impact of brand awareness on purchase decisions, with social media serving as an intervening (mediating) variable. A quantitative approach was employed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Data were collected via an online survey targeting respondents who are active social media users and have previously purchased products online. The analysis is expected to demonstrate that brand awareness has a positive and significant effect on purchase decisions, both directly and indirectly through social media engagement. The role of social media as an intervening variable strengthens the relationship between brand awareness and the consumer's final purchasing decision. The practical implications of this study offer strategic guidance for marketers on optimizing social media content to bridge the gap between brand awareness and actual purchasing behavior.
User Experience Analysis of the Pertamina Investment Information System Using UEQ and Open-Ended Responses Raditya Fausta Rizki; Zidny Ilma Hasan
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13268

Abstract

The Pertamina Investment Information System (SIIP) is an internal enterprise application supporting project and investment management across PT Pertamina (Persero) Holding and six main Subholdings. Field observations and official internal meeting minutes identified recurring issues involving information accessibility, duplicate work, manual validation, and system response time. This study evaluates SIIP using the User Experience Questionnaire (UEQ) and optional scale-specific open-ended responses. A quantitative approach supported by qualitative data was applied to 62 active SIIP users. The 26-item UEQ measured Attractiveness, Perspicuity, Efficiency, Dependability, Stimulation, and Novelty. Quantitative data were analyzed using UEQ Data Analysis Tool version 14 and supported by Pearson item-to-total correlations and Cronbach's alpha in SPSS, while open-ended responses were grouped into recurring issue categories. Attractiveness obtained the highest mean (1.312), followed by Stimulation (0.927) and Novelty (0.907), whereas Perspicuity (-0.181), Dependability (-0.573), and Efficiency (-0.935) were weaker. At the dimension level, Attractiveness was 1.31, Hedonic Quality 0.92, and Pragmatic Quality -0.56. Benchmarking classified Attractiveness and Novelty as Above Average, Stimulation as Below Average, and Perspicuity, Efficiency, and Dependability as Bad. The results indicate a positive overall impression of SIIP but weak pragmatic quality, suggesting that development should prioritize clearer information, streamlined workflows, stronger validation and data-status feedback, and improved system stability.
Co-Authors Afifah Zahrah Y. Iqbal Ridho Juliandri Maghfur Rozudin Meli Siagawati Muhammad Ainul Fahmi Muhammad Robby Reynaldy AlFaridzie Raditya Fausta Rizki Sari Utami Sari, Efti Novita Sunarko Yonanda Cahya