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All Journal Southeast Asia Journal of Graduate of Islamic Business and Economics El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara Journal on Economics, Management and Business Technology Journal of Ekonomics, Finance, and Management Studies
Raden Rifqi Dwisanto
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Journal : El-Mal: Jurnal Kajian Ekonomi

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Proyek Optimalisasi Media Sosial Instagram dalam Meningkatkan Konversi Konsumen Warung Tilu Nini Jessica Lois Simamora; Yusandrina Farisha; Raden Rifqi Dwisanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9007

Abstract

Warung Tilu Nini is a local culinary business that serves Indonesian home cooking with a traditional yet modern concept. In facing the challenges of limited physical space and low levels of social media interaction, this project aims to optimize digital marketing strategies through the Instagram platform to increase consumer conversion. The methods used are direct observation, interviews, and analysis of social media insight data before and after the campaign. The strategies designed include creating relevant visual content, utilizing Instagram features such as Reels and Stories, and collaborating with local micro-influencers. The results of implementing this strategy show a significant increase in the number of followers, engagement rates, and interactions that drive sales conversions, especially for takeaway and catering services. These findings prove that targeted social media optimization can be an effective solution in encouraging the growth of culinary MSMEs in the digital era.
Co-Authors Camelia Rizki Agrina Desty Hapsari Kirana Jessica Lois Simamora Joval Ifghaniyafi Farras Syifa Nathania Yarham Yusandrina Farisha Zidny Ilma Hasan