Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal International Journal of Management and Business Economics Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal Of Business And Entrepreneurship Research Jurnal Intelek Dan Cendikiawan Nusantara
Zidny Ilma Hasan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Fear of Missing Out and Social Media Usage as Catalysts for Entrepreneurial Interest through Entrepreneurial Motivation Zidny Ilma Hasan; Muhammad Aqshel Revinzky
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 3 No 1 (2025): Volume 3, Issue 1, January 2025
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v3i1.565

Abstract

This study aims to analyze the effect of the Ear of Missing Out (FOMO) phenomenon and the social media usage on entrepreneurial interest through entrepreneurial motivation in students of the Faculty of Economics and Business, Universitas Padjadjaran. FOMO that develops in the digital era through social media can affect the way students view entrepreneurial opportunities, both positively and negatively. This study used a quantitative approach with Proportional Random Sampling technique, involving 112 respondents from various study programs at the Faculty of Economics and Business Universitas Padjadjaran. Data were collected using a digital-based closed questionnaire with a Likert scale, which was then analyzed using the SPSS version 23 application, through descriptive statistical analysis, classical assumption tests, and path analysis. The results of this study are expected to provide insight into the relationship between FOMO, social media, motivation, and entrepreneurial interest, and contribute to the development of strategies to increase entrepreneurial interest among students. It is expected that the results of this study can encourage students to be more active in entrepreneurship as agents of change, create new jobs, and have a positive impact on the local and national economy.
Entrepreneurship Education and Academic Support: Understanding Their Impact on Entrepreneurial Motivation and Interest Muhammad Aqshel Revinzky; M Chairul Ihsan; Cattleya Rejito; Zidny Ilma Hasan; Adhadian Akbar
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6656

Abstract

This research aims to examine the influence of entrepreneurship education and academic support on students' interest in entrepreneurship at the Faculty of Economics and Business, Universitas Padjadjaran, with entrepreneurial motivation as a mediating variable. This research uses a quantitative approach with a survey design. The research population was all students from the Faculty of Economics and Business, Universitas Padjadjaran, and the sample used was 109 students. The research results show that entrepreneurship education and academic support have a positive effect on students' entrepreneurial interest. Entrepreneurial motivation is proven to mediate the influence of entrepreneurship education and academic support on entrepreneurial interest. This research provides implications for teaching staff and lecturers to be more optimal in directing and guiding students in developing interest in entrepreneurship. By improving the quality of entrepreneurship education and comprehensive academic support, it is hoped that it can increase students' motivation and interest in entrepreneurship. For further research, efforts will be made to deepen and expand this research both in terms of variables and development of research methods.
Beyond the Transaction: AI's Role in Shaping Customer Engagement and Loyalty Kurnia Khafidhatur Rafiah; Cattleya Rejito; Zidny Ilma Hasan
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1005

Abstract

This qualitative study explains how Artificial Intelligence technology, specifically chatbots and recommendation systems, impact customer engagement and loyalty on online shopping sites in Indonesia, particularly Shopee. Based on in-depth interviews with 25 users, this study examines customer experiences, attitudes, and behaviors. Chatbots have been shown to provide valuable functional engagement by providing quick and efficient answers to simple questions, such as order status and product details. However, their inability to handle complex issues and lack of human interaction mean that users still prefer to interact with humans for more complex issues. On the other hand, AI-powered recommendation systems are highly effective at triggering behavioral and affective engagement. Such one-to-one product recommendations not only impact purchasing decisions and product discovery but also provide the customer with a feeling of being "understood" by the platform, positively affecting customer loyalty. Altogether, the integration of the two technologies enables Customer Relationship Management (CRM) initiatives through its effectiveness and personalization, resulting in greater customer loyalty levels.
ANALISIS KANVAS MODEL BISNIS UNIT USAHA MIKRO KECIL MENENGAH Camelia Rizki Agrina; Zidny Ilma Hasan; Raden Rifqi Dwisanto; Desty Hapsari Kirana; Syifa Nathania Yarham
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 3 (2024): JUNI - JULI 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peran signifikan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mendorong perekonomian Indonesia tidak bisa diabaikan. UMKM tidak hanya menciptakan lapangan kerja tetapi juga berkontribusi pada pendapatan nasional melalui pajak badan usaha. Studi ini berfokus pada analisis model bisnis dari UMKM spesifik, Ketan Susu Bang Zul, menggunakan kerangka Business Model Canvas (BMC). Ketan Susu Bang Zul, didirikan oleh seorang mahasiswa selama pandemi COVID-19, telah menunjukkan kemampuan untuk memanfaatkan peluang pasar di pusat pendidikan Jatinangor. Melalui pengumpulan data kualitatif dan wawancara, studi ini mengungkap dinamika operasional bisnis, tantangan, dan strategi yang diterapkan oleh Ketan Susu Bang Zul untuk mempertahankan dan meningkatkan kehadirannya di pasar. Temuan utama menyoroti pentingnya media sosial dalam pemasaran, kebutuhan untuk memahami aliran pelanggan, dan potensi ekspansi bisnis. Studi ini diakhiri dengan rekomendasi strategis untuk meningkatkan keterlibatan pelanggan, mengoptimalkan manajemen sumber daya, dan meningkatkan efisiensi operasional bagi UMKM di sektor F&B.
Co-Authors Adhadian Akbar Camelia Rizki Agrina Cattleya Rejito Desty Hapsari Kirana Kurnia Khafidhatur Rafiah M Chairul Ihsan Muhammad Aqshel Revinzky Raden Rifqi Dwisanto Syifa Nathania Yarham