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All Journal Journal of Social Science and Education Research
Rahmaniyati, Anes Sintya
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Education Languange, Linguistic, Communication & Media Mathematics Other

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The Role of Social Media Engagement Mediation in The Influence of Social Media Marketing Activity on Purchase Decisions Rahmaniyati, Anes Sintya; Roosdhani, Rifqy; Ali, Ali
Journal of Social Science and Education Research Vol. 1 No. 4 (2024): Journal of Social Science and Education Research (In Press)
Publisher : Raudhah Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/yrdbtm90

Abstract

This study examines the role of social media engagement mediation on the influence of social media marketing activities on purchasing decisions at My Fodee Shop. The results of the study show that social media marketing activities have a positive and significant effect on purchase decisions. In addition, in the variable Social Media Marketing Activity, there is a stronger positive and significant influence on purchasing decisions through the mediation of Social Media Engagement.
Co-Authors Ali Ali Roosdhani, Rifqy