Journal of Social Science and Education Research
Vol. 1 No. 4 (2024): Journal of Social Science and Education Research (In Press)

The Role of Social Media Engagement Mediation in The Influence of Social Media Marketing Activity on Purchase Decisions

Rahmaniyati, Anes Sintya (Unknown)
Roosdhani, Rifqy (Unknown)
Ali, Ali (Unknown)

Article Info

Publish Date
05 Aug 2024

Abstract

This study examines the role of social media engagement mediation on the influence of social media marketing activities on purchasing decisions at My Fodee Shop. The results of the study show that social media marketing activities have a positive and significant effect on purchase decisions. In addition, in the variable Social Media Marketing Activity, there is a stronger positive and significant influence on purchasing decisions through the mediation of Social Media Engagement.

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Journal Info
Journal of Social Science and Education Research
Website

Abbrev

jitir

Publisher

Raudhah Publisher

Subject

Education Languange, Linguistic, Communication & Media Mathematics Other

Description

Journal of Social Science and Education Research is an international open-access journal dedicated to science, social, and advancement of technology and culture. The emphasis is on science principles, management, technologies, and social ...