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All Journal International Journal of Engineering, Science and Information Technology Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Muflihah, Euis
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Mapping Marketing Communication Using Digital Media Muflihah, Euis; Fadhillah, Jihan; Setiawan, Adi
International Journal of Engineering, Science and Information Technology Vol 5, No 2 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i2.855

Abstract

Digital marketing communications mapping involves analyzing marketing messages spread across various digital platforms. To gain a better understanding of customer behavior. The purpose of this research is to identify articles that examine the role of marketing communication mapping products using digital media and provide an understanding of mapping marketing as a creative approach to marketing. Additionally, this research seeks to present and explain mapping studies relevant to the theme. Similarity Visualization (Vosviewers) is an application used in this study to combine qualitative methodologies with bibliometric techniques. In order to find articles through Publish or Perish, users entered keywords like search engine marketing, influencers, affiliates, advantages, disadvantages, display advertising, customers, social media, digital media, and digital channels. A total of 604 articles were found, which VosViewer then processed. The analysis results suggest that scientific mapping and the potential for further research on mapping marketing could serve as reference variables for future academics in their articles.
Menuju Zero Stunting 2024 Melalui Penyuluhan Demo Masak Bagi Ibu dengan Baduta Solikin, Ahmad; Rahmat, Krisdiana; Maulidina , Puspita; Vaiz Inayah, Tyas; Muflihah, Euis
Jurnal Pintar Abdimas Vol 1 No 2 (2021): Volume 1 Nomor 2 Tahun 2021
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

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Berdasarkan data Kementerian Kesehatan, angka stunting di Indonesia pada tahun 2023 tercatat sebesar 21,5%, hanya menurun 0,1% dari tahun 2022 yang sebesar 21,6%. Faktor-faktor penyebab stunting meliputi gizi buruk, lingkungan tidak sehat, kesehatan ibu yang kurang, pendidikan gizi yang minim, kesadaran masyarakat rendah, serta faktor sosial ekonomi. Pengabdian masyarakat ini bertujuan menurunkan angka stunting di Desa Jambar melalui peningkatan pengetahuan ibu yang memiliki baduta dengan pemberian informasi dan contoh makanan bergizi melalui kegiatan demo masak. Program dilaksanakan melalui Kuliah Kerja Nyata (KKN) Universitas Swadaya Gunung Jati di Desa Jambar, Kecamatan Nusaherang, Kabupaten Kuningan, yang memiliki 60 kasus stunting. Intervensi melibatkan demo masak dengan bantuan ahli gizi dan bidan, menargetkan ibu-ibu dengan baduta. Sebanyak 60 peserta menghadiri demo masak pada 5 September 2024, meliputi ahli gizi, bidan desa, pengurus posyandu, ibu hamil, dan ibu baduta. Menu MPASI seimbang dengan komposisi nasi (55gr), sayuran (20gr), minyak (7,5gr), hati ayam (55gr), dan garam (0,1gr) berhasil didemonstrasikan dan diadopsi ke dalam Program Makanan Tambahan (PMT) lokal. Demo masak berhasil memberikan edukasi gizi praktis menggunakan bahan terjangkau dan mudah didapat, mencapai 100% keterlibatan peserta dan berkontribusi pada tujuan zero stunting 2024.
Co-Authors Fadhillah, Jihan Maulidina , Puspita Rahmat, Krisdiana Solikin, Ahmad Vaiz Inayah, Tyas Wiwik Handayani