Article Per Year (5 Year)
p-Index From 2020 - 2025
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This Author published in this journals
All Journal Journal of Dialogos TechTalent & Business Review
Sandi, Eric Krisna
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Economics, Econometrics & Finance Social Sciences Other

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Interpersonal Communication in Improving Leadership Skills Sandi, Eric Krisna; Cindrakasih, RR Roosita
Journal of Dialogos Vol. 2 No. 1 (2025): Journal of Dialogos - February
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/6w9rgg76

Abstract

This study aims to analyze the role of interpersonal communication in improving leadership skills and identify factors that influence its effectiveness. Good communication helps leaders build trust, increase motivation, and strengthen relationships with the team. The research method used is the Systematic Literature Review (SLR), by collecting and analyzing studies from academic databases such as Google Scholar, Scopus, and ScienceDirect. The literature analyzed includes aspects of communication in leadership, such as listening skills, providing feedback, and utilizing technology. The results of the study indicate that effective interpersonal communication contributes to improving leadership skills, building team loyalty, and creating a productive work environment. The identified barriers include lack of leader communication skills, differences in communication styles, and work environment disruptions. Therefore, strategies such as communication training, an open organizational culture, and adaptation of digital communication are needed. In conclusion, good interpersonal communication is the main foundation of effective and influential leadership. By mastering the right communication skills, leaders can improve the effectiveness of decision making and encourage the achievement of organizational goals more efficiently.
Local Culture-Based Marketing Strategy: A Study of Companies in the Archipelago Sandi, Eric Krisna
TechTalent & Business Review Vol. 1 No. 1 (2025): TTBR-April 2025
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i1.3

Abstract

Local culture-based marketing is increasingly becoming an important strategy for companies operating in the Indonesian archipelago, a region rich in cultural diversity and traditions. This article explores how companies in the Indonesian archipelago are adopting and implementing local culture-based marketing strategies to enhance their appeal and connect with consumers. This research uses a case study approach to several companies that have successfully integrated local culture elements into their marketing strategies. Key findings suggest that local culture-based marketing not only strengthens brand identity but also enhances customer loyalty by creating strong emotional resonance. However, these companies also face challenges in balancing globalization and locality, and ensuring that local culture approaches are applied authentically and sensitively. This article suggests that a deep understanding of local culture and active engagement with the community can be key to success in a culture-based marketing strategy.
Co-Authors RR Roosita Cindrakasih