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All Journal Jurnal Intervensi Sosial dan Pembangunan (JISP)
Zalvi, Muhammad Azriel Ar Syahlaf
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Religion Humanities Social Sciences

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Kredibilitas sebagai Kontruksi Sosial Komunikasi dalam Mempengaruhi Komunikator pada Organisasi Zalvi, Muhammad Azriel Ar Syahlaf; Abidin, Zainal; Susanto, Tri
Jurnal Intervensi Sosial dan Pembangunan Vol 6, No 1 (2025): SOCIAL INCLUSION
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jisp.v6i1.21426

Abstract

This study analyzes the effect of the communicator credibility of the Chairman of BEM FISIP UNSIKA 2023 on board performance. Communicator credibility is measured through expertise, trustworthiness, and attractiveness. Using a quantitative approach and simple linear regression analysis on 58 board members, the results indicate that trustworthiness significantly influences performance, while expertise and attractiveness do not have a significant impact. These findings emphasize that effective leadership in student organizations is primarily determined by the board’s trust in its leader rather than other factors. The recommendation for student organization leaders is to build trust through transparent communication, responsiveness, and active engagement in organizational dynamics.Keywords: Communicator credibility, board performance, trustworthiness, leadership, student organization
Co-Authors Tri Susanto Zainal Abidin