Article Per Year (5 Year)
p-Index From 2020 - 2025
1.99
P-Index
This Author published in this journals
All Journal Professional : Jurnal Komunikasi dan Administrasi Publik Proceeding SENDI_U Jurnal ASPIKOM NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Jurnal Ilmu Komunikasi Network Media Jurnal Intervensi Sosial dan Pembangunan (JISP) Da'watuna: Journal of Communication and Islamic Broadcasting INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS al-Balagh : Jurnal Dakwah dan Komunikasi
Tri Susanto
universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
PEMASARAN SOSIAL IURAN PUBLIK PADA GERAKAN INDONESIA MENGAJAR MELALUI MEDIA SOSIAL Susanto, Tri; Pawito, Pawito; ., Sudarmo
Proceeding SENDI_U 2016: SEMINAR NASIONAL MULTI DISIPLIN ILMU DAN CALL FOR PAPERS
Publisher : Proceeding SENDI_U

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Komunikasi pemasaran sosial merupakan strategi pemasaran Intangibility product yang ditujukan untuk memenuhikebutuhan organisasi non-profit untuk memasarkan ide-idenya agar dapat merubah perilaku individu dansekelompok orang. Kampanye sosial dilakukan untuk meningkatkan kesadaran dan perilaku masyarakat daribermacam-macam isu yang dihadapi oleh sebuah negara. Kegiatan kampanye sosial #iuRUN dibaca (I-U-RUN)saya-kamu-lari merupakan salah satu upaya gerakan Indonesia Mengajar dalam melakukan promosi iuran publiksebagai salah satu pilar pendanaan gerakan sosial ini. Penelitian ini bertujuan untuk mengetahui danmendeskripsikan strategi komunikasi kampanye sosial #iuRUN dengan pendekatan komunikasi pemasaran sosial.Penelitian ini merupakan penelitian kualitatif dengan strategi studi kasus yang mengambil aktivitas kampanye#iuRUN yang serentak dilakukan di 127 desa, 22 kota besar dan beberapa lokasi di luar negeri yang dilakukan padatanggal 31 Agustus 2014. Data utama diperoleh melalui wawancara mendalam dan observasi. Temuan penelitianmemberikan gambaran Strategi Komunikasi pemasaran sosial yang dilakukan oleh Indonesia Mengajar padakampanye #iuRUN yang menghubungkan interaksi offline yaitu kegiatan berlari serentak dengan interaksi onlineyaitu media sosial sebagai saluran utama dalam pemasaran sosial yang bertujuan membangun brand awarenessterhadap iuran publik, melalui new media informasi yang berikan lebih luas sehingga diharapkan menjangkausasaran target adopter yang lebih jauh. Target adopter Iuran publik merupakan multiplayer yang tidak hanyamenyumbangkan dana namun juga tenaga dan pemikiran dalam usaha memajukan pendidikan di pelosok IndonesiaKata Kunci: Pemasaran Sosial, Indonesia Mengajar, Media sosial.
IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS SINGAPERBANGSA KARAWANG PADA PERSAINGAN ERA DIGITAL Tri Susanto; Wahyu Utamidewi; Reka Prakarsa Nur Muhamad; Satria Ali Syamsuri
Jurnal Muara Ilmu Sosial, Humaniora, dan Seni Vol 3, No 1 (2019): Jurnal Muara Ilmu Sosial, Humaniora, dan Seni
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmishumsen.v3i1.3454

Abstract

Penggunaan teknologi dalam kegiatan public relations sangat dibutuhkan dalam membangun network kepada baik konsumen ataupun relations yang dibutuhkan dalam sebuah institusi/perusahaan, dalam hal ini dikenal dengan istilah cyber Public Relations, yaitu suatu usaha seorang public relations yang menggunakan media internet sebagai sarana publikasinya dalam meningkatkan reputasi baik tingkat nasional maupun internasional. Persaingan yang ketat pada era digital menuntut perguruan tinggi terus bersaing dalam pemenuhan informasi pada khalayak, dalam proses ini Humas Unsika merupakan bagian terpenting dalam kegiatan cyber public relations. Penelitian ini dilakukan dengan metode penelitian kualitatif dengan sifat deskriptif. Dengan tujuan penelitian untuk mengetahui dan menganalisis serta mengevaluasi kegiatan cyber public relations yang telah dilakukan oleh Universitas Singaperbangsa Karawang selama ini semenjak beralih status dari swasta menjadi Negeri. Dalam hal ini kegiatan cyber public relations terkait dengan publikasi online berupa press release, kerjasama, jurnal online, siakad, video maupun penyedia informasi pada situs resmi Universitas Singaperbangsa Karawang. Selain itu faktor pendukung lainnya adalah penggunaan media sosial karena kekuatan media sosial dalam menggalang opini di dunia maya mulai diperhitungkan banyak pihak, tidak mengherankan jika suatu merek institusi dapat dicitrakan secara baik tetapi juga dihancurkan melalui penggalangan opini melalui media sosial. Tetapi, kurang maksimalnya aktifitas cyber PR Unsika membuat Institusi ini cukup sulit bersaing di media internet. Peneliti berharap dengan adanya penelitian ini menjadi tinjauan serta masukan agar humas dapat meningkatkan aktivitas cyber public relations di Universitas Singaperbangsa Karawang dengan baik ke depannya sehingga dapat bersaing dalam tingkat nasional maupun internasional.  The use of technology in public relations is needed for building networks toward consumers or important relations in an institution / company, in this case known as cyber Public Relations, an effort by public relations to utilize internet media as a mean of publicity in improving good reputation both nationally and internationally. Intense competition in the digital era requires universities to compete in sharing information to the public. In this process the Unsika Public Relations is the most important part in cyber public relations. This research was conducted using qualitative research method with descriptive nature. The aim of this research is to find out, analyze, and evaluate cyber public relations activities carried out by the University of Singaperbangsa Karawang so far after having its status changed from a private university to public university. In this case, cyber public relations activities related to online publications are in the form of press releases, cooperation, online journals, news, videos, and information provision on the official site of the University of Singaperbangsa Karawang. Meanwhile, another supporting factor is the use of social media for its capability to rally a certain opinion has begun to be taken into account by many parties. It is not surprising that an institutional brand can either be well-perceived, or ill-perceived through the gathering of opinions on social media. However, the lack of Unsika cyber PR activities hinders this university from competing on the internet media. The researchers hope that this research serves as a review and a suggestion for public relations to increase cyber public relations activities at the University of Singaperbangsa Karawang in the future to allow it to compete on national and international levels.
THE MESSAGE OF PEACE FROM THE VILLAGE: DEVELOPMENT OF RELIGIOUS HARMONY FROM NGLINGGI VILLAGE Tri Susanto; Sumardjo; Sarwititi Sarwoprasodjo; Rilus A. Kinseng
al-Balagh : Jurnal Dakwah dan Komunikasi Vol. 7 No. 1 (2022): June 2022
Publisher : Fakultas Ushuluddin dan Dakwah UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/albalagh.v7i1.5016

Abstract

Indonesia is a country with diverse religions, making it the world's most multicultural, plural, and heterogeneous country. The actual conditions are still not in line with the ideals, as conflicts between religious communities are common. Tolerance between religious communities is a perennial issue, owing to the diversity of religions among Indonesians, which leads to religious conflicts. Therefore, in managing the plurality of society, tolerance, equality, and cooperation are needed in social life, resulting in harmony. This study aims to determine the process of developing messages of tolerance and harmony, as well as the promotion process as a role model for other villages. This qualitative research with a case study approach taked the informants from employees of the Nglinggi village office, Klaten Regency, Indonesia. Data was collected using interviews, observations, and documentation to promote tolerance messages that had been built in other villages. The study's results demonstrate that the development of messages of harmony disseminated through the media related to religious community tolerance has a positive impact on other villages as literacy and promotion to build tolerance between religious communities can be applied to other villages.
The Influence of Using the Shopeepaylater Payment Feature on Impulse Buying Behavior Azzindani, M. Nabil; Tayo, Yanti; Susanto, Tri
International Journal of Education, Information Technology, and Others Vol 7 No 3 (2024): International Journal of Education, information technology   and others (IJEIT)
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13688956

Abstract

The research entitled “The Effect of Using the ShopeePayLater Payment Feature on Impulse buying Behavior” is a quantitative study that aims to determine the effect of using the ShopeePayLater payment feature on impulse buying behavior. This study uses a survey method. The sampling technique in this study used purposive sampling technique. The data collection technique used a questionnaire which was processed with SPSS. It is hoped that this research will be useful for developing theories related to impulse buying behavior and the use of ShopeePaylater. As well as being a source of information and adding insight so that you can be wiser in using payment methods. Apart from being a reference for further research, this research is also useful as an information provider for ShopeePaylater product and service developers. Based on the results of the study, it shows that there is an effect of the ShopeePayLater payment method on the impulse buying behavior of ShopeePayLater users of Singaperbangsa University students. The reason is because the ease of the transaction process and supported by attractive promos, such as free shipping, discounted prices, and cashback promos, can easily attract them to make purchases. This is included in irrational purchases or without thinking about the use value of the products they buy. Suggestions for ShopeePayLater users to be wiser and consider carefully the function/usefulness of the items they will buy. Should buy goods that are really needed in order to avoid impulse buying behavior.
Strategi Komunikasi Humas Polres Karawang dalam Upaya Penanganan Berita Hoax di Media Sosial Rahmania, Adinda; Nayiroh, Luluatu; Susanto, Tri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.4357

Abstract

This study aims to determine the communication strategy used by the public relations police of the city of Karawang (Humas Polres Karawang) in dealing with hoaxes on social media. Hoax news is still a national problem that occurs among the public, such as the case of widespread social media coverage that occurred in Karawang in October 2022 related to security disturbances. The research method used is a qualitative method with a case study approach. The research data were obtained through observation, interviews with the Kasubsi Pensat Polres Karawang and documentation. The results of the research show that the planning and management carried out by public relations of the subregional police Karawang in dealing with fake news is identifying news by conducting research to find facts and opinions that are developing in the community about circulating cases. Then, the data found is confirmed through messages in the form of video content and captions containing news value. After that, it was communicated to the public through the official social media police of the city of Karawang (Polres Karawang). Another effort is to conduct socialization to provide education to the public through social media by creating content that is packaged in a fun way. The subregional police Karawang through the Bhabinkamtibmas line of the sector police (Polsek) also carry out humanist-based visits and patrols using local languages ​​so that they are easily accepted by the community by inserting messages to the public not to be consumed by negative issues. Keywords: Hoax; Communication Strategy; Public Relations; POLRI.
Strategi Public Relations Dalam Membangun Brand Image Melalui Media Sosial Pada Afsha Official Choerotun Nisa, Arriza Indah; Susanto, Tri
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 4 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v3i4.5071

Abstract

This study aims to determine the public relations strategy in building brand image through Instagram social media at Afsha Official. This research uses a qualitative approach with a constructivism paradigm. Using the Case Study method, and data collection techniques by means of interviews, observation and documentation. Based on the results of this study, it discusses the public relations strategy in building brand image through Instagram social media at Afsha Official which is carried out by the marketing and business development division. The strategy that is carried out refers to the theory of public relations mix from Thomas L. Harris, namely publication, events, community involvement, information or image, lobbying and negotiation, and social responsibility. Research Contribution, namely the discussion in this journal focuses on the Public Relations Mix strategy at the religious equipment company, namely Afsha Official, so that the problems at that location are different from other locations that have been studied. Penelitian ini bertujuan untuk mengetahui strategi pubic relations dalam membangun brand image melalui media sosial instagram pada Afsha Official. Penelitian ini menggunakan pendekatan kualitatif dengan paradigma konstruktivisme. Menggunakan metode studi kasus, dan teknik pengumpulan data dengan cara wawancara, observasi dan dokumentasi. Hasil penelitian ini membahas strategi public relations dalam membangun brand image melalui media sosial Instagram pada Afsha Official yang dilakukan oleh Divisi Marketing dan Business Development. Strategi yang dijalankan mengacu pada teori Bauran Public Relations dari Thomas L. Harris yaitu publikasi, program acara, membuat berita, hubungan dengan komunitas, menginformasikan atau memberitahukan citra, lobi dan negosiasi, dan tanggung jawab sosial. Kontribusi Penelitian yaitu pembahasan pada jurnal ini berfokus pada strategi Bauran Public Relations di Perusahaan alat ibadah yaitu Afsha Official sehingga permasalahan di lokasi tersebut berbeda dengan lokasi lain yang sudah pernah diteliti.
IMPLEMENTASI CYBER PUBLIC RELATIONS UNIVERSITAS BUANA PERJUANGAN KARAWANG DALAM PROMOSI KULIAH (STUDI DESKRIPTIF KUALITATIF PADA PUBLIC RELATIONS DAN MARKETING UNIVERSITAS BUANA PERJUANGAN KARAWANG) Amalia, Cinta; Tayo, Yanti; Susanto, Tri
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 12 (2024): NUSANTARA : JURNAL ILMU PENGETAHUAN SOSIAL
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i12.2024.5086-5092

Abstract

Penelitian ini bertujuan untuk mendeskripsikan strategi Cyber PR yang diterapkan oleh Universitas Buana Perjuangan (UBP) Karawang dalam mempromosikan program kuliah dan meningkatkan jumlah pendaftar. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, serta dokumentasi. Informan yang diwawancarai dalam penelitian ini meliputi staf hubungan masyarakat dan marketing Universitas Buana Perjuangan Karawang, serta mahasiswa yang telah mendaftar melalui jalur promosi digital. Analisis data dilakukan dengan metode reduksi data, dan keabsahan data diperoleh melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa Universitas Buana Perjuangan Karawang telah menerapkan strategi Cyber PR yang mencakup empat elemen utama sesuai dengan teori Holtz, yaitu Strategic, Integrated, Targeted, dan Measurable. Pada aspek Strategic, Universitas Buana Perjuangan Karawang merencanakan promosi melalui platform media sosial yang populer seperti Instagram, TikTok, dan YouTube. Pada aspek Integrated, Universitas Buana Perjuangan Karawang menggunakan media digital secara terpadu untuk menyebarkan informasi yang konsisten di berbagai platform. Pada aspek Targeted, kampanye promosi Universitas Buana Perjuangan Karawang disesuaikan dengan platform digital yang paling sesuai dengan target audiensnya, seperti calon mahasiswa reguler dan mahasiswa karyawan. Sedangkan pada aspek Measurable, Universitas Buana Perjuagan Karawang secara aktif mengukur efektivitas kampanye digital melalui engagement rate dan kunjungan situs web. Implementasi Cyber PR di Universitas Buana Perjuagan Karawang terbukti efektif dalam meningkatkan minat calon mahasiswa baru, dengan adanya peningkatan interaksi di media sosial serta respon positif dari calon pendaftar.
Analisis Framing Pemberitaan Fatwa MUI tentang Boikot Produk Pro Israel di Media Kompas.com dan Republika.co.id Ningrum, Gusmiana Cahya; Yusuf, Eka; Susanto, Tri
Jurnal Intervensi Sosial dan Pembangunan Vol 6, No 1 (2025): SOCIAL INCLUSION
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jisp.v6i1.21705

Abstract

This research aims to understand how the framing analysis of the MUI's fatwa on the prohibition of pro-Israel products in the online media Kompas.com and Republika.co.id, displayed from November 10-19, 2023, is conducted. The theory used in this research is the framing analysis model by Zhongdang Pan and Gerald M. Kosicki, which consists of four structural devices: syntactic, script, thematic, and rhetorical. The results of this study indicate that there are differences in perspectives in framing news between Kompas.com and Republika.co.id. This can be seen as Kompas.com presents news that is neutral in nature and does not lean towards one side. Meanwhile, Republika.co.id in its reporting appears to be more pro-government, as in the fifth news article, Republika.co.id presents an invitation to join the boycott of pro-Israel products, with several entrepreneurs changing their raw materials. Keywords: Fatwa Haram, MUI, Boycott of Pro-Israel Products, Framing Analysis by Zhongdang Pan and Gerald M. Kosicki
Kredibilitas sebagai Kontruksi Sosial Komunikasi dalam Mempengaruhi Komunikator pada Organisasi Zalvi, Muhammad Azriel Ar Syahlaf; Abidin, Zainal; Susanto, Tri
Jurnal Intervensi Sosial dan Pembangunan Vol 6, No 1 (2025): SOCIAL INCLUSION
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jisp.v6i1.21426

Abstract

This study analyzes the effect of the communicator credibility of the Chairman of BEM FISIP UNSIKA 2023 on board performance. Communicator credibility is measured through expertise, trustworthiness, and attractiveness. Using a quantitative approach and simple linear regression analysis on 58 board members, the results indicate that trustworthiness significantly influences performance, while expertise and attractiveness do not have a significant impact. These findings emphasize that effective leadership in student organizations is primarily determined by the board’s trust in its leader rather than other factors. The recommendation for student organization leaders is to build trust through transparent communication, responsiveness, and active engagement in organizational dynamics.Keywords: Communicator credibility, board performance, trustworthiness, leadership, student organization
Pengaruh Konten TikTok @pandawaragroup Terhadap Perilaku Zero Waste Pengikutnya Yumna, Salsabila; Dharta, Firdaus Yuni; Susanto, Tri
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 12 No 1 (2025): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v12i1.8422

Abstract

The background of this research is the large amount of plastic waste that has not been managed properly, thus there is a need for media intervention to influence the community to reduce plastic waste. Content promoted on social media, especially TikTok, can serve as a medium to educate the public about environmental issues occurring in Indonesia. This study aims to determine the extent of the influence of TikTok content exposure from Pandawara Group on its followers' zero-waste behavior, assessed through frequency, intensity, and duration. This research employs a descriptive quantitative method with questionnaires as the research instrument. The population of this study is a 11.9 million followers of the TikTok account Pandawara Group. A total of 100 respondents were selected as the sample, using Slovin's formula. The results of the study prove that In the frequency and intensity variables there was a significant influence while the duration variable had no effect, Next, based on the results of the determination coefficient test, the R-Square value found was 0.181. So, it can be concluded that 18% of the zerowaste behavior of Pandawara Group followers is influenced by exposure to TikTok content @pandawaragroup.
Co-Authors Amalia, Cinta Azzindani, M. Nabil Choerotun Nisa, Arriza Indah Firdaus Yuni Dharta Handini, Handini Irwanto Irwanto Istiyanto, S Bekti Leksono, Cinta Rasca Mayasari Mayasari, Mayasari Nayiroh, Luluatu Ningrum, Gusmiana Cahya Nurhalizah, Siti Pawito Pawito Rahmania, Adinda Reka Prakarsa Nur Muhamad Rilus Kinseng Satria Ali Syamsuri Sudarmo . Sumardjo Tayo, Yanti Utamidewi, Wahyu Yani Tri Wijayanti Yumna, Salsabila Yusuf, Eka Zainal Abidin Zalvi, Muhammad Azriel Ar Syahlaf