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p-Index From 2020 - 2025
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All Journal Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Indonesian Journal of Small Scale Farming
Anak Agung Sagung Devi Suamba Pradnyandari
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science

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Destination Brand Awareness, Association, and Image in Building Agrotourism Destination Brand Equity Anak Agung Sagung Devi Suamba Pradnyandari; Dwi Putra Darmawan; Gede Mekse Korri Arisena
Jurnal Ecoment Global Vol. 10 No. 1 (2025): Edisi April 2025
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i1.5302

Abstract

Abstract   Objective: Destination brand equity is a collection of assets and liabilities of a brand that add or subtract value from a product or service to a company or its customers. Destination brand equity plays a significant role in the characteristics and segmentation of tourist destinations and in increasing tourist loyalty and revenues derived from the destination. Three variables can influence destination brand equity: destination brand awareness, association, and image. This study aims to determine destination brand equity, namely, destination brand awareness, destination brand association, destination brand image, and destination brand equity. Design/Methods/Approach: This study uses a library research method with three main stages: 1) Planning a literature review by determining the research topic through journal searches and academic discussions. 2) Conducting a literature review by collecting and analyzing literature sources related to coffee farmers' income, welfare levels, and food security. 3) Reporting a literature review, namely compiling the results of literature findings systematically based on themes and patterns found in the literature. Findings: This study emphasizes the importance of destination brand awareness, association, and image in building destination brand equity. Originality/Value: This study offers a new perspective on understanding destination brand equity by comprehensively highlighting the role of destination brand awareness, destination brand association, and destination brand image. With a systematic literature study approach, this study contributes to developing a conceptual framework that can be used for further research and provides insight for practitioners in tourism destination management strategies. Practical/Policy implications: Company management recommendations should focus on destination brand awareness, destination brand association, and destination brand image in building the company's destination brand equity. The limitations of this study lie in the limited scope of variables, so further research is needed to obtain other variables with in-depth discussions.   Keywords:Brand; Awareness; Association; Image; Equity
Circular Economy in the Agricultural Sector I Gede Mekse Korri Arisena; Anak Agung Sagung Devi Suamba Pradnyandari
INDONESIAN JOURNAL OF SMALL SCALE FARMING Vol. 2 No. 1 (2026): Volume 2, Number 1, 2026 (in press)
Publisher : Faculty of Agriculture Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/ijoss.2026.v02.i01.p04

Abstract

BACKGROUND AND OBJECTIVES The circular economy has become a key issue in recent years, seen as capable of addressing economic and environmental challenges while simultaneously fostering the creation of a sustainable ecosystem. The Indonesian government has begun adopting this concept in its 2020 - 2024 development plan, with the agricultural sector as one of the areas with significant potential for its application. This study aims to describe the circular economy concept and its relevance to agriculture, identify the potential and challenges of its implementation in Indonesia, and formulate strategic recommendations. METHODSA literature review of academic sources and policy documents to gain a comprehensive understanding of the circular economy implementation model and approach in the agricultural sector. FINDINGSThis study reveals that implementing a circular economy in the agricultural sector has significant potential to increase resource efficiency, reduce waste, and improve environmental sustainability. However, various challenges remain, including limited access to financing, inadequate infrastructure, weak agricultural extension services, and insufficient business support. Comparisons with international practices, such as China's zero-waste city initiative and Europe's integrated food model, demonstrate that regulatory frameworks, technological innovation, and stakeholder collaboration are key drivers of circular economy adoption in agriculture. CONCLUSIONBased on these findings, the successful implementation of a circular economy in agriculture requires strengthened regulations, financial and technological support, and cross -sector collaboration, as demonstrated by international practice. With these steps, the agricultural sector can transform into a more resilient, sustainable system capable of maintaining ecological balance and food security.
Co-Authors DWI PUTRA DARMAWAN Gede Mekse Korri Arisena