Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Bisnis RANGGUK: Jurnal Pengabdian Kepada Masyarakat
syafrul, syafrul antoni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF DIGITAL MARKETING, HALAL LABELING AND BUSINESS CAPITAL ON FRANCHISE MSME REVENUE syafrul, syafrul antoni; rani, rani puspita sari
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 22 No. 1 (2025)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v22i1.23191

Abstract

Abstract: This study aims to analyze the influence of digital marketing, halal labeling, and capital on the income of franchise Micro, Small, and Medium Enterprises (MSMEs). In the digital era, marketing through online platforms is increasingly important for MSMEs to reach a wider range of consumers. In addition, halal labels are an important factor, especially in markets with a majority Muslim consumer, which can influence trust and purchasing decisions. Capital is also an important variable in supporting business operations and development. The research method in this study is quantitative. Using primary data derived from the results of questionnaire answers distributed by researchers to franchise MSME actors in Sungai TFull City. The research sample uses the slovin formula with a sample of 30 MSME actors. This study found that Digital Marketing had an effect on the development of franchise MSMEs in Suangai TFull City, while halal labeling and business capital did not have a significant effect on the income of franchise MSMEs in Sungai TFull City. In conclusion, franchise MSMEs who want to increase their income are advised to optimize their digital marketing strategies and pay attention to the aspect of halal labeling, in addition to managing capital effectively. Keywords: Digital marketing, Halal labeling, Business Capital, Revenue, MSME Franchise.
Pelatihan Literasi Digital Berbasis Moderasi Beragama Pada Generasi Milenial Kota Sungai Penuh Dan Kabupaten Kerinci Karim, M; Syafrul, Syafrul Antoni; Pranata, Revo; Hanifa, Alia
RANGGUK: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2023): RANGGUK: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's diverse society demands a tolerant attitude. However, it is a paradox in Indonesia's diverse society that the emergence of intolerant attitudes, radicalism and extremism, especially those targeting the millennial generation, is very worrying, for this reason it is necessary to build a moderate understanding. From this background, researchers are interested in examining socio-culturally based religious moderation in the millennial generation in the city of Sungaifull and Kerinci district. This has a serious impact on their behavior in social and state life, such as producing a millennial generation that is less tolerant, even tends to be radical, and in some cases is involved in terrorist organizations. The results of the service imply the belief that the millennial generation has a big responsibility in equipping them with a moderate attitude. In many cases, the millennial generation attending educational institutions has been exposed to radical views because their teachers or religious teachers teach the concept of anti-tolerance for certain reasons. This service uses the Participatory Action Research (PAR) method, where the actors act as facilitators or companions. This aims to encourage the management of educational institutions in Sungai Penuh City and Kerinci Regency to promote and encourage the millennial generation and their alumni to develop a moderate Muslim mindset.
Co-Authors Hanifa, Alia Karim, M Pranata, Revo rani, rani puspita sari