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All Journal Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Riset Inovasi
Putri Yuliarman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Permasalahan Perkembangan UMKM Terhadap Perekonomian di Indonesia Asyifah Fauzah Delfira; Putri Yuliarman; Muhammad Baihaqi
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 1 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i1.3184

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in the Indonesian economy, contributing 61.07% to Gross Domestic Product (GDP) and absorbing 97% of the workforce. However, this sector still faces various challenges, both from internal factors such as limited capital, human resources, and access to technology, as well as external factors such as a less conducive business climate, inadequate infrastructure, and technological development. This study uses a qualitative method with a literature study approach to analyze the problems faced by MSMEs and find strategic solutions. The results of the study show that government support, optimization of access to financing, and utilization of digital technology are needed to increase the competitiveness of MSMEs so that they can continue to grow and make a greater contribution to national economic growth.
Pengaruh Komunikasi Antar Budaya Dan Penanganan Keluhan Pelanggan Terhadap Loyalitas Pelanggan Itsqon Wafi Fauzan; Hanna Maria Siagian; Muhammad Baihaqi; Putri Yuliarman; Sri Ningsi Karnance
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.2960

Abstract

This study aims to determine and examine the effect of intercultural communication variables and handling customer complaints on customer loyalty. This research uses quantitative research methods. Data collection in this study was obtained through distributing questionnaires to buyers at MMTC Fruit Market. The sample in this study amounted to 100 respondents. The sampling technique used is non probability sampling. The data analysis used in this study used multiple linear regression. The results of this study concluded that intercultural communication has no partial effect on customer loyalty, with the t test results 0.970 < 1.984 with a significance value of 0.334 > 0.05. Handling customer complaints partially has no effect on customer loyalty, at a significance value of 0.590> 0.05 and a calculated t value of -0.570 < 1.984. Meanwhile, based on the F test that intercultural communication and handling customer complaints have no simultaneous effect on customer loyalty with a sig value of 0.520> 0.05 and a calculated f value of 0.658 < 3.09.
Co-Authors Asyifah Fauzah Delfira Hanna Maria Siagian Itsqon Wafi Fauzan Muhammad Baihaqi Sri Ningsi Karnance