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All Journal Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat (JHP2M)
Anwar, Nur Inayah
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Humanities Education Library & Information Science Social Sciences Other

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Inovasi Popcorn Jagung sebagai Strategi Membangun Jiwa Kewirausahaan Mahasiswa dalam PKKM Hamid, Abdurahman; Saputra, Andika; Satrina, Satrina; Ummat, Khaeratul; Anwar, Nur Inayah
Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat Vol. 4 No. 1 (2025): Volume 04 Nomor 01 (April 2025)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jhp2m.v4i1.6924

Abstract

In the modern era, students are expected not only to excel academically but also to develop a strong entrepreneurial spirit. Innovation plays a crucial role in addressing economic challenges by creating job opportunities and driving sustainable economic growth. The Kampus Merdeka Competition Program (PKKM) serves as a platform for students to enhance their entrepreneurial skills through innovation based on local potential. One promising business opportunity is the innovation of popcorn made from corn, a widely cultivated crop in Indonesia that remains limited to conventional products. PopCrunch is introduced as an innovative solution featuring unique flavors, attractive packaging, and a digital marketing strategy targeting young consumers. This article explores how popcorn can serve as an effective means to foster entrepreneurship among students through PKKM, while also analyzing its business potential to inspire students in establishing small businesses with promising growth prospects.
Co-Authors ANDIKA SAPUTRA Hamid, Abdurahman Satrina, Satrina Ummat, Khaeratul