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The Influence of Readiness to Use Technology and Creativity on Task Performance: Perspectives from the Fashion Creative Industry in Bandung City Sidharta, Iwan; Suherman, Asep Rochyadi; Najwa, Haritsatun; Pramashela, Merry; Astuti, Riska Yuni
Jurnal Computech & Bisnis (e-journal) Vol. 17 No. 2 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i2.226

It cannot be denied that technology is one of the factors driving business competition. Thus, technological preparation is one of the determining factors in winning business competition. In the creative industry sector, fashion requires a high level of creativity. So, it is necessary to prepare employees to use technology that can increase creativity, which has implications for employee work; this study focuses on predicting the construct of technological readiness that impacts employee creativity and its implications for completing employee assignments in the fashion industry sector in Bandung. The 243 respondents involved with the structural equation-PLS model prediction approach showed different results where the overall construct of technological readiness can increase employee creativity and have implications for performance. The research results indicate that efforts are needed to select innovative, easy, comfortable, and safe technology. So it can speed up work productivity. The results of this research cover the gap in previous research, showing that yet to be research has examined the effect of technological readiness and creativity on increasing employee work in the fashion creative industry.

Customer Purchasing Decisions: The influence of Price and Brand Image: Study in one Muslim industry in Bandung Istikomah, Nur; Sidharta, Iwan; Herawati, Octaviane; Najwa, Haritsatun
Informatics Management, Engineering and Information System Journal Vol. 2 No. 2 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/imeisj.v2i2.365

This research aims to determine the influence of price and brand image on customer purchase decisions. Additionally, this study seeks to analyze the dominant factor between price and brand image affecting customer purchase decisions in the Muslim clothing industry in Bandung. The research focuses on "price and brand image on customer purchase decisions in the Muslim clothing industry in Bandung," involving 89 consumers as the research subjects. Based on the research using path analysis, it is evident that the price variable influences purchase decisions. Furthermore, brand image also affects purchase decisions. The results of the correlation coefficients indicate a strong relationship among all independent variables, namely price and brand image. The conclusion and recommendations based on the research findings suggest paying more attention to price and brand image to enhance customer purchase decisions. The implications of this research highlight the need for businesses to strategically manage their pricing strategies and brand image to attract and retain customers in a competitive market effectively.

Increasing Individual Taxpayer Compliance by Taxpayer Awareness: Study at one of the KPPs in Bandung City Dwiningtyas, Putri Rahayu; Sidharta, Iwan; Najwa, Haritsatun; Herawati, Octaviane
Journal of Economics, Management, and Entrepreneurship Vol. 1 No. 1 (2023): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v1i1.94

The objectives of this study were to ascertain and examine the level of taxpayer awareness, individual taxpayer compliance, and the impact of taxpayer awareness on individual taxpayer compliance at the Pratama Tax Office. The employed data analysis techniques encompassed descriptive analysis and verification analysis. The data collection methodology employed in this study entailed disseminating questionnaires to tax officials at a specific Pratama Tax Office in Bandung City. The sample consisted of 40 individuals who were directly involved in the subject matter under investigation. The study employed the Exhaustive Sampling (Census) technique under Nonprobability Sampling.The research findings revealed that the product-moment correlation analysis yielded a coefficient of 0.860, indicating a highly significant and robust relationship between the variables. The results of the simple linear regression analysis indicate that there is a positive relationship between Taxpayer Awareness and Individual Taxpayer Compliance. The equation derived from the analysis is Y = 8.305 + 0.834X, where Y represents the level of Individual Taxpayer Compliance, and X represents Taxpayer Awareness. The coefficient of determination, which measures the proportion of variance in Individual Taxpayer Compliance (Y) explained by Taxpayer Awareness, is 0.739. This condition indicates that Taxpayer Awareness has a significant influence of 73.9% on Individual Taxpayer Compliance. The remaining 26.1% of the variance in Individual Taxpayer Compliance is attributable to other factors not examined in this study, including tax amnesty, e-filing, tax audits, tax penalties, tax bills, and other relevant variables.

Customer Purchasing Decisions: The influence of Price and Brand Image: Study in one Muslim industry in Bandung Istikomah, Nur; Sidharta, Iwan; Herawati, Octaviane; Najwa, Haritsatun
Informatics Management, Engineering and Information System Journal Vol. 2 No. 2 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of price and brand image on customer purchase decisions. Additionally, this study seeks to analyze the dominant factor between price and brand image affecting customer purchase decisions in the Muslim clothing industry in Bandung. The research focuses on "price and brand image on customer purchase decisions in the Muslim clothing industry in Bandung," involving 89 consumers as the research subjects. Based on the research using path analysis, it is evident that the price variable influences purchase decisions. Furthermore, brand image also affects purchase decisions. The results of the correlation coefficients indicate a strong relationship among all independent variables, namely price and brand image. The conclusion and recommendations based on the research findings suggest paying more attention to price and brand image to enhance customer purchase decisions. The implications of this research highlight the need for businesses to strategically manage their pricing strategies and brand image to attract and retain customers in a competitive market effectively.

Improved compliance of individual taxpayers through tax audit (Study at one of the Primary Service Offices in Bandung) Hasanah, Ai; Najwa, Haritsatun; Nurpadhilah, Siti; Ramadhani, Gita Indah; Putriyani, Risna Amel; Sidharta, Iwan
International Journal of Financial, Accounting, and Management Vol. 4 No. 4 (2023): March
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v4i4.1458

Purpose: This study aims to determine the increase in individual taxpayer compliance through tax audits. Research methodology: The researcher used a cross-sectional survey approach to determine the effect of tax audits on increasing individual taxpayer compliance, so the researchers surveyed tax examiners at one of the primary service offices in Bandung. The questionnaire was deployed in a structured manner and provided to 40 employees closely related to their duties as tax auditors. To test the effect of research variables, the researchers used simple regression analysis techniques to determine the magnitude of the effect of tax audits on individual taxpayer compliance. Results: The results of the study show that there is an effect of tax audits on taxpayer compliance. The results of the study indicate that the implementation of tax audits will be able to increase taxpayer compliance. Limitations: This study only examines the perception of employees who conduct tax audits. In addition, it only uses a small sample and only tests, individual taxpayers, so it cannot generalize the study results. Contribution: This study strengthens previous research and the theoretical basis of compliance in tax studies in Indonesia Novelty: This research complements research on taxpayer compliance that focuses on tax audits so that this research can add to the diversity of individual taxpayer compliance research.

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