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Customer Purchasing Decisions: The influence of Price and Brand Image: Study in one Muslim industry in Bandung Istikomah, Nur; Sidharta, Iwan; Herawati, Octaviane; Najwa, Haritsatun
Informatics Management, Engineering and Information System Journal Vol. 2 No. 2 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/imeisj.v2i2.365

This research aims to determine the influence of price and brand image on customer purchase decisions. Additionally, this study seeks to analyze the dominant factor between price and brand image affecting customer purchase decisions in the Muslim clothing industry in Bandung. The research focuses on "price and brand image on customer purchase decisions in the Muslim clothing industry in Bandung," involving 89 consumers as the research subjects. Based on the research using path analysis, it is evident that the price variable influences purchase decisions. Furthermore, brand image also affects purchase decisions. The results of the correlation coefficients indicate a strong relationship among all independent variables, namely price and brand image. The conclusion and recommendations based on the research findings suggest paying more attention to price and brand image to enhance customer purchase decisions. The implications of this research highlight the need for businesses to strategically manage their pricing strategies and brand image to attract and retain customers in a competitive market effectively.

Increasing Individual Taxpayer Compliance by Taxpayer Awareness: Study at one of the KPPs in Bandung City Dwiningtyas, Putri Rahayu; Sidharta, Iwan; Najwa, Haritsatun; Herawati, Octaviane
Journal of Economics, Management, and Entrepreneurship Vol. 1 No. 1 (2023): Journal of Economics, Management, and Entrepreneurship
Publisher : P3M, STIE Pasundan, Bandung, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jeme.v1i1.94

The objectives of this study were to ascertain and examine the level of taxpayer awareness, individual taxpayer compliance, and the impact of taxpayer awareness on individual taxpayer compliance at the Pratama Tax Office. The employed data analysis techniques encompassed descriptive analysis and verification analysis. The data collection methodology employed in this study entailed disseminating questionnaires to tax officials at a specific Pratama Tax Office in Bandung City. The sample consisted of 40 individuals who were directly involved in the subject matter under investigation. The study employed the Exhaustive Sampling (Census) technique under Nonprobability Sampling.The research findings revealed that the product-moment correlation analysis yielded a coefficient of 0.860, indicating a highly significant and robust relationship between the variables. The results of the simple linear regression analysis indicate that there is a positive relationship between Taxpayer Awareness and Individual Taxpayer Compliance. The equation derived from the analysis is Y = 8.305 + 0.834X, where Y represents the level of Individual Taxpayer Compliance, and X represents Taxpayer Awareness. The coefficient of determination, which measures the proportion of variance in Individual Taxpayer Compliance (Y) explained by Taxpayer Awareness, is 0.739. This condition indicates that Taxpayer Awareness has a significant influence of 73.9% on Individual Taxpayer Compliance. The remaining 26.1% of the variance in Individual Taxpayer Compliance is attributable to other factors not examined in this study, including tax amnesty, e-filing, tax audits, tax penalties, tax bills, and other relevant variables.

Customer Purchasing Decisions: The influence of Price and Brand Image: Study in one Muslim industry in Bandung Istikomah, Nur; Sidharta, Iwan; Herawati, Octaviane; Najwa, Haritsatun
Informatics Management, Engineering and Information System Journal Vol. 2 No. 2 (2024): Informatics Management, Engineering and Information System Journal
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to determine the influence of price and brand image on customer purchase decisions. Additionally, this study seeks to analyze the dominant factor between price and brand image affecting customer purchase decisions in the Muslim clothing industry in Bandung. The research focuses on "price and brand image on customer purchase decisions in the Muslim clothing industry in Bandung," involving 89 consumers as the research subjects. Based on the research using path analysis, it is evident that the price variable influences purchase decisions. Furthermore, brand image also affects purchase decisions. The results of the correlation coefficients indicate a strong relationship among all independent variables, namely price and brand image. The conclusion and recommendations based on the research findings suggest paying more attention to price and brand image to enhance customer purchase decisions. The implications of this research highlight the need for businesses to strategically manage their pricing strategies and brand image to attract and retain customers in a competitive market effectively.

Exploring the Impact of Inquisitiveness on Technology Adoption and Creativity on Work Efficiency: Insights from the Fashion Creative Industry in Bandung, Indonesia Sidharta, Iwan; Suherman, Asep Rochyadi; Herawati, Octaviane; Astuti, Riska Yuni; Andyandi, Pebrio Tri
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 2 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/wgqee227

Technology plays a vital role in addressing key challenges in the fashion industry, including high personalization, environmental sustainability, and increased productivity. The aim of this study is to explore the impact of technological advancements on innovation in the fashion industry, particularly among SMEs in Indonesia. Additionally, this research will investigate Curiosity, technology readiness, creativity, and employee performance enhancement in the creative fashion industry. This research employs a survey approach in the creative fashion industry sector in Bandung City. Respondents consist of employees with a minimum of 1 year of experience in fashion companies in Bandung City, selected through simple random sampling. Out of 322 respondents, data is tested for the proposed research model. The validity and reliability of the instruments will be tested for the first-order and second-order models. Structural analysis and Structural Equation Modeling are utilized to generate a valid research model prediction. The findings confirm that Curiosity significantly influences technology readiness and creativity in the Bandung fashion industry. The intrinsic drive to seek additional information stimulates innovation and employee performance. Individuals with a strong sense of curiosity tend to be more prepared to embrace technology, enhance creativity, and demonstrate superior task performance. The profound impact of Curiosity on Technology Readiness and Creativity towards task performance demonstrates a complex aspect of originality. Employee performance, involving behavior and actions in task completion, is closely linked to these factors. Curiosity encourages exploration of new technologies, innovative thinking, and creative approaches to tasks. Employees who exhibit curiosity, technology readiness, and creativity tend to excel in their work, bringing new perspectives, innovative solutions, and high engagement in the Bandung fashion industry. The limitations of this study include the need for further research to explore the long-term effects of Curiosity, technology readiness, and creativity on task performance. Future studies could investigate the role of other factors such as organizational support and individual motivation in shaping employee performance in the creative fashion industry. Subsequent research could deepen the understanding of specific industry contexts, delve further into leadership, or explore the intersection of individual and organizational factors on performance outcomes.

The Influence of Green Transformational Leadership and Stress on Psychological Well-Being and Quality of Life within Microfinance Institutions in Bandung City Resawati, Retno; Rinawati, Nenny; Megawati, Imelda; Herawati, Octaviane; Annisa, Dhea Bunga; Andyandi, Pebrio Tri
Jurnal Computech & Bisnis (e-journal) Vol. 18 No. 2 (2024): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/dgc78x02

Technology plays a vital role in addressing key challenges in the fashion industry, including high This study investigates the relationship between psychological well-being, quality of life, and green transformational leadership among Bandung City's financial institution's staff members. Using a non-parametric approach and SEM PLS technique, data from 276 randomly selected respondents were used to analyze the impact of inspiring leaders and an environmentally friendly work environment on individuals' Psychological Well-Being and their assessment of their quality of life. The results showed a positive relationship between psychological well-being and quality of life and between psychological well-being and green transformational leadership. This research aims to promote sustainable human resource management practices and policies by offering insightful information.

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