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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Innovation in Management, Accounting and Business
Prihatini, Tatik
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Inovasi Pengembangan Produk Parfum Dalam Menyusun Rencana Bisnis Parfum DOFU Yang Berkelanjutan Hartawa, Putra Widi; Sari, Endah Puspita; Wiarsa, Yunita; Putra, Varhan Ardiansyah Widya; Fardhika, Novta; Musthofa, Mohammad Dendy; Prihatini, Tatik
Journal of Innovation in Management, Accounting and Business Vol. 4 No. 1 (2025)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v4i1.1146

Abstract

Penelitian ini bertujuan untuk menganalisis strategi keberlanjutan yang diterapkan oleh DOFU dalam industri parfum, dengan fokus pada inovasi produk, kemasan, dan pengalaman pelanggan. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui studi kasus untuk memahami bagaimana DOFU mengintegrasikan keberlanjutan dalam operasionalnya. Hasil penelitian menunjukkan bahwa DOFU berhasil mengembangkan produk berkualitas tinggi yang ramah lingkungan, memanfaatkan teknologi canggih, serta membangun hubungan kuat dengan konsumen dan komunitas. Kesimpulannya, DOFU tidak hanya sukses di pasar, tetapi menciptakan dampak positif terhadap lingkungan dan masyarakat, menjadikannya pemimpin dalam bisnis parfum berkelanjutan.
CRISIS LEADERSHIP: THE ART OF NAVIGATING ORGANIZATIONAL CHANGE DURING THE COVID-19 PANDEMIC Prihatini, Tatik; Iswati, Sri; Suaedi, Falih
Jurnal Aplikasi Manajemen Vol. 20 No. 4 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.04.18

Abstract

Organizational transformation is one of the steps leaders can take to survive and adapt to the current situation. Organizations that do not transform in a certain period will be left behind, even collapse, because of the dynamic nature of consumers and markets. Trans- formation is driven by internal factors such as the need for efficiency, revenue enhancement, and increasing employee prosperity. Meanwhile, external factors that trigger transformation include competition with competitors, technological advancement, and demand for adaptation to consumer needs and desires changes. Leaders have many references to adopt for navigating transformation in the normal situation. However, they have few references on navigating transformation in the Covid-19 pandemic situation. The Covid-19 pandemic has implied implementing a remote working system to minimize viral transmission. Such a system poses many challenges to leaders and employees as they have never practiced it. Failure of the leaders to navigate transformation will seriously harm the organization and even lead to collapse. The present study aims to identify some applicable competencies for leaders in navigating organizational transformation during the pandemic. This study used a qualitative method with semi-structured interviews as the data collection technique. The thematic analysis was conducted to analyze responses from interview questions. 14 informants were involved in this study. They consisted of general and senior managers transforming the pandemic situation. The results of this study revealed four major competencies, namely task competencies, human relation competencies, adaptive competencies, and virtual competencies in navigating transformation during the pandemic situation.
Co-Authors Endah Puspita Sari Falih Suaedi Fardhika, Novta Hartawa, Putra Widi Musthofa, Mohammad Dendy Putra, Varhan Ardiansyah Widya Sri Iswati Wiarsa, Yunita