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Faktor-faktor Penentu Keputusan Pemilihan Shopping Malls Generasi Milenial Walean, Ronny H.; Laoh, Jangs; Kawuwung, Lovimaci Jean
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i1.4429

Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang berkontribusi dalam pemilihan mall berdasarkan perspektif dari kaum milenial. Menggunakan metode deep interview kepada dua belas orang yang termasuk generasi milenial yang terbiasa datang ke mall paling tidak seminggu sekali untuk mengetahui faktor apa yang dapat mempengaruhi generasi milenial dalam pemilihan pusat perbelanjaan, dan beberapa sudut pandang dari generasi milenial ini telah diidentifikasi dengan pengambilan sampel melalui kuesioner skala likert sejumlah 163 responden kepada laki laki dan perempuan. Analisa data menggunakan teknik Exploratory faktor analisis dengan metode Principal Component Analysis dan Menghasilkan 8 faktor yaitu Pelayanan, Faktor Internal, Solusi Satu Atap, Kenyamanan, Ekslusifitas Tempat, Kemudahan Akses, Harga. Pelayanan merupakan faktor yang memiliki nilai cronbach’s Alpha tertinggi dan hasil uji independent t-test menunjukkan bahwa tidak ada perbedaan signifikan antara laki-laki dan perempuan dalam keputusan untuk pergi ke mall berdasarkan perspektif dari kaum milenial. Kata Kunci : ShoppingMalls, Generasi Milenial, Service, Faktor Internal

Analisis Penerapan Sistem Informasi Ppdb Online Dengan Menggunakan Model Kesuksesan Delone Dan Mclean Walean, Ronny H.; Supit, Natalia Cindy Christine
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.4248

Penelitian ini mengusulkan dan menguji sistem informasi PPDB online dengan menggunakan Model Kesuksesan DeLone dan McLean dalam enam variabel yang saling bergantung satu sama lain yaitu kualitas sistem (system quality), kualitas informasi (information quality), kualitas layanan (service quality), penggunaan (use), kepuasan pelanggan (user satisfaction), dan manfaat bersih (net benefits). Secara khusus, penelitian ini menganalisa pengaruh kualitas sistem (system quality), kualitas informasi (information quality), kualitas layanan (service quality) terhadap penggunaan (use) dan kepuasan pengguna (user satisfaction), pengaruh penggunaan (use) dan kepuasan pengguna (user satisfaction) terhadap manfaat bersih (net benefits) pada sistem informasi PPDB online. Data berbasis survei cross-sectional, yang difasilitasi melalui metode online yang dikelola sendiri dalam bentuk formulir google, dilakukan di antara sampel Kepala Sekolah Dasar atau operator sekolah sebagai panitia PPDB sekolah yang telah memanfaatkan layanan sistem informasi PPDB online yang disediakan oleh Dinas Pendidikan Kabupaten Minahasa Utara. Metode sampling yang digunakan adalah random sampling atau penarikan sampel acak. Teknik sampling yang digunakan adalah nonprobability sampling - purposive sampling, yaitu pemilihan sampel yang sesuai dengan kriteria yang telah ditentukan oleh peneliti. Data yang terkumpul dianalisis melalui pemanfaatan teknik Structural Equation Modeling (SEM), memanfaatkan platform perangkat lunak SPSS dan SmartPLS. Hasil temuan dari analisa penerapan sistem informasi PPDB online dengan menggunakan model kesuksesan DeLone dan McLean menunjukkan bahwa terdapat empat hipotesis yang diterima dan lima hipotesis yang ditolak. Hipotesis yang diterima diantaranya kualitas informasi (information quality) berpengaruh positif dan signifikan terhadap penggunaan (use); kualitas layanan (service quality) berpengaruh positif dan signifikan terhadap kepuasan pengguna (user satisfaction); penggunaan (use) berpengaruh positif dan signifikan terhadap kepuasan pengguna (user satisfaction); dan kepuasan pengguna (user satisfaction) berpengaruh positif dan signifikan terhadap manfaat bersih (net benefits). Sedangkan, hipotesis yang ditolak yaitu kualitas sistem (system quality) dan kualitas layanan (service quality) tidak berpengaruh positif dan signifikan terhadap penggunaan (use); kualitas informasi (information quality) dan kualitas sistem (system quality) tidak berpengaruh positif dan signifikan terhadap kepuasan pelanggan (user satisfaction), serta penggunaan (use) tidak berpengaruh positif dan signifikan terhadap manfaat bersih (net benefits). Pada Akhirnya, implikasi dari penelitian ini sebagai bukti keberhasilan dari penerapan sistem informasi PPDB online yang dapat memberikan manfaat bagi organisasi dalam pengelolaan data dengan menggunakan teknologi informasi (TI) yang lebih cepat, akurat, efektif, efisien, transparan, terintegrasi, dan akuntabel serta meningkatkan kinerja sumber daya manusia dalam suatu organisasi yang lebih berkualitas. Kata Kunci: sistem informasi PPDB online, model kesuksesan DeLone dan McLean, kualitas sistem, kualitas informasi, kualitas layanan, penggunaan, kepuasan pengguna, manfaat bersih.

Pengaruh Media Sosial, Kepercayaan, Keterlibatan Konsumen, dan Loyalitas Terhadap Keputusan Pembelian Produk Fashion Skintific Koyongian, Yeane; Walean, Ronny H.; Dungus, Jane
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61541

This study aims to explore the influence of social media, trust, consumer engagement, and loyalty on purchasing decisions of Skintific brand fashion products. With a quantitative approach, primary data was collected through an online survey using a Google Forms questionnaire. A total of 212 respondents, who are active users of social media and Skintific products, completed the questionnaire completely. Data analysis was carried out using SmartPLS 3 software with the SEM PLS method. Most of the respondents were aged 17-25 years old and the majority were women. The results showed that consumer trust had the most significant influence on purchasing decisions (coefficient of 0.476), followed by loyalty (0.350), while the impact of social media was smaller (0.098). Additionally, active consumer engagement contributes greatly to loyalty, as engaged consumers are more likely to be loyal to the brand. These findings underscore the importance of building trust and loyalty through meaningful interactions with consumers. This study recommends that Skintific prioritize transparency and improving product quality to strengthen consumer trust. Additionally, social media integration with comprehensive marketing strategies, loyalty programs, and interactive campaigns can increase consumer engagement and loyalty. This study provides valuable insights for practitioners and academics in understanding consumer behavior in the digital age.

Work-Life Balance as a Mediator of Job Satisfaction among Indonesian Expatriates Mandagi, Deske W.; Gerungan, Citra Adriana; Walean, Ronny H.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4514

Purpose: Expatriate job satisfaction has emerged as a critical topic in the context of increasing global workforce mobilities. This study aims to understand how lifestyle, job security, and work-life balance affect the job satisfaction of Indonesian expatriates living and working in Thailand. Methodology/approach: A quantitative research method was employed. A survey with structured questionnaires was administered to 200 Indonesian expatriates who had worked in Thailand for more than one year. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software to examine the relationships between the factors. Results: The study found that lifestyle, job security, and work-life balance all have a positive and significant impact on job satisfaction. It also showed that work-life balance plays an important role in connecting lifestyle and job security to the overall job satisfaction. Conclusions: Non-financial factors such as a good lifestyle, feeling secure in one’s job, and having a balance between work and personal life are very important for Indonesian expatriates’ job satisfaction. Employers and decision-makers should seriously consider these factors. Limitations: The study only focused on Indonesian expatriates in Thailand who had worked there for more than a year; therefore, the results might not apply to all expatriates or other countries. Contribution: This study provides insights for employers, HR professionals, and policymakers in Indonesia on improving job satisfaction and reducing the need for skilled workers to move abroad. It adds to the fields of international human resource management and expatriate studies.

The Interplay of Social Media Marketing, Brand Trust, Customer Satisfaction and Loyalty Walean, Ronny H.; Rantung, Nancy Margaretha; Mandagi, Deske W.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4519

Purpose: This study aims to understand how social media marketing (SMM) affects customer satisfaction and loyalty in the context of emerging e-commerce markets, with a particular focus on the mediating role of brand tr Purpose: This study aimed to understand how social media marketing (SMM) affects customer satisfaction and loyalty in emerging e-commerce markets, with a particular focus on the mediating role of brand trust. Methodology/approach: This study used a quantitative correlational research design. Data were collected through an online survey of 182 active users of a leading Indonesian e-commerce platform. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results: The study found that SMM had a significant positive impact on brand trust. In turn, brand trust positively influences customer satisfaction and loyalty. Furthermore, brand trust is a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce brands. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital marketplaces. Limitations: This study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to strengthen consumer relationships. This study contributes to a broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets. ust. Methodology/approach: A quantitative correlational research design was used. Data were collected through an online survey of 182 active users of a leading e-commerce platform in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results/findings: The study found that SMM has a significant positive impact on brand trust. In turn, brand trust positively influences both customer satisfaction and customer loyalty. Furthermore, brand trust acts as a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital markets. Limitations: The study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to deepen consumer relationships. It contributes to the broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets.

The Mediating Role of Satisfaction in the Relationship Between Brand Image, Price, Service Quality, and Digital Marketing on Student Loyalty in Higher Education Nomleni, Biliam Abiyut; Walean, Ronny H.; Mandagi, Deske W.
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1978

In the increasingly competitive higher education sector, understanding the determinants of student satisfaction and loyalty is essential for institutional sustainability. This study aims to examine the influence of brand image, price, service quality, and digital marketing on student satisfaction and loyalty in a higher education context. The research was conducted at Universitas Klabat with a sample of 370 students selected through a purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that brand image, price, and service quality have positive and significant effects on student satisfaction, whereas digital marketing does not. Moreover, brand image, price, service quality, and satisfaction do not exert a significant direct impact on student loyalty. Instead, digital marketing demonstrates a positive and significant direct effect on student loyalty. These results highlight the importance of managing brand perception, pricing strategies, and service quality to enhance student satisfaction, while also emphasizing the crucial role of digital marketing in strengthening student loyalty. Additionally, the study reveals that student satisfaction does not serve as a significant mediator in the relationship between the independent variables and student loyalty. This research contributes to the literature by clarifying the distinct roles of satisfaction and digital engagement strategies in shaping loyalty within higher education institutions.

Service Quality and Brand Trust as Determinants of Customer Loyalty: Mediating Role of Customer Satisfaction Prasetiyo, Budi; Walean, Ronny H.; Mandagi, Deske W.
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1995

Service quality and public trust in government institutions have become pivotal themes in modern marketing discourse, particularly as citizens demand greater efficiency and transparency in public service delivery. This study aims to examine the contribution of service quality and brand trust to customer loyalty, with customer satisfaction as a mediating variable, in the context of the One-Stop Integrated Service Center (PTSP) at the Directorate General of Customs and Excise. Employing a quantitative survey design, data were collected from 85 PTSP service users through purposive sampling. The data were analyzed using structural equation modeling (SEM) to test the hypothesized relationships among variables. The results reveal that service quality and brand trust do not have a significant direct effect on user loyalty. However, customer satisfaction mediates the relationship between service quality and customer loyalty. These findings highlight that enhancing service quality remains essential to increasing satisfaction, which, in turn, drives loyalty among public service users. The study contributes to the growing literature on public sector marketing by underscoring the mediating role of satisfaction and by suggesting the development of stronger brand trust strategies to sustain long-term user engagement in government service context.

The Influence of Brand Image, Price, and Service Quality on Customer Loyalty Through Customer Satisfaction Sumarandak, Paula; Walean, Ronny H.
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.1997

This study aims to examine the influence of brand image, price, and service quality on customer loyalty at Bakery UNKLAB, with customer satisfaction as a mediating variable. The research focuses on the Indonesian market context, employing a quantitative survey and collecting data from 216 Bakery UNKLAB customers. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to test the hypothesized relationships. The findings reveal that brand image, price, and service quality significantly contribute to customer satisfaction, which in turn strongly and positively affects customer loyalty. Customer satisfaction also serves as a crucial mediator linking these marketing factors to loyalty. These results offer valuable strategic insights for Bakery UNKLAB management in designing marketing policies that emphasize enhancing satisfaction to strengthen consumer loyalty in a competitive market.

Work-Life Balance as a Mediator of Job Satisfaction among Indonesian Expatriates Mandagi, Deske W.; Gerungan, Citra Adriana; Walean, Ronny H.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4514

Purpose: Expatriate job satisfaction has emerged as a critical topic in the context of increasing global workforce mobilities. This study aims to understand how lifestyle, job security, and work-life balance affect the job satisfaction of Indonesian expatriates living and working in Thailand. Methodology/approach: A quantitative research method was employed. A survey with structured questionnaires was administered to 200 Indonesian expatriates who had worked in Thailand for more than one year. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software to examine the relationships between the factors. Results: The study found that lifestyle, job security, and work-life balance all have a positive and significant impact on job satisfaction. It also showed that work-life balance plays an important role in connecting lifestyle and job security to the overall job satisfaction. Conclusions: Non-financial factors such as a good lifestyle, feeling secure in one’s job, and having a balance between work and personal life are very important for Indonesian expatriates’ job satisfaction. Employers and decision-makers should seriously consider these factors. Limitations: The study only focused on Indonesian expatriates in Thailand who had worked there for more than a year; therefore, the results might not apply to all expatriates or other countries. Contribution: This study provides insights for employers, HR professionals, and policymakers in Indonesia on improving job satisfaction and reducing the need for skilled workers to move abroad. It adds to the fields of international human resource management and expatriate studies.

The Interplay of Social Media Marketing, Brand Trust, Customer Satisfaction and Loyalty Walean, Ronny H.; Rantung, Nancy Margaretha; Mandagi, Deske W.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 6 No 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4519

Purpose: This study aims to understand how social media marketing (SMM) affects customer satisfaction and loyalty in the context of emerging e-commerce markets, with a particular focus on the mediating role of brand tr Purpose: This study aimed to understand how social media marketing (SMM) affects customer satisfaction and loyalty in emerging e-commerce markets, with a particular focus on the mediating role of brand trust. Methodology/approach: This study used a quantitative correlational research design. Data were collected through an online survey of 182 active users of a leading Indonesian e-commerce platform. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results: The study found that SMM had a significant positive impact on brand trust. In turn, brand trust positively influences customer satisfaction and loyalty. Furthermore, brand trust is a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce brands. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital marketplaces. Limitations: This study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to strengthen consumer relationships. This study contributes to a broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets. ust. Methodology/approach: A quantitative correlational research design was used. Data were collected through an online survey of 182 active users of a leading e-commerce platform in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results/findings: The study found that SMM has a significant positive impact on brand trust. In turn, brand trust positively influences both customer satisfaction and customer loyalty. Furthermore, brand trust acts as a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital markets. Limitations: The study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to deepen consumer relationships. It contributes to the broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets.

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