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All Journal Jurnal Dimensi Community Engagement and Emergence Journal (CEEJ)
Rahmat, Amri Nur
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions

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PERAN MEDIATOR WORK ENGAGEMENT: PENGARUH WORK – LIFE BALANCE TERHADAP TURNOVER INTENTION Sjahruddin, Herman; Arsanti, Galuh; Mahmud, Mahmud; Hijaz, Zulkifly; Rahmat, Amri Nur; Alam, Syamsul
JURNAL DIMENSI Vol 14, No 1 (2025): JURNAL DIMENSI (MARET 2025)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v14i1.7559

Abstract

Work-life balance is stated as a crucial factor in influencing employee well-being and retention. While an imbalance between work demands and personal life can trigger stress, fatigue, and ultimately, turnover intention, the causality does not always have a direct effect. The role of work engagement as a mediator is very important. This research was conducted on 150 millennial generation employees in Makassar City, the questionnaire was distributed via google form. There were 21 questionnaires that were declared defective, leaving 129 questionnaires. Determination of the data analysis unit was carried out using a purposive technique where sampling was drawn using certain considerations, including the age range of 29-44 years and being married and working. Data analysis used SmartPLS (partial least square) 4.0 software. The results of the study prove that the better the work-life balance, the higher the level of employee involvement and enthusiasm for their work, that work-life balance provides significant positive results on work engagement. Improvements in work-life balance trigger employees' desire to quit their jobs, that work-life balance has a significant positive effect on turnover intention. The higher the employee engagement towards their work becomes a response to the high intention of employees to resign. The better the work-life balance, the higher the turnover intention through high employee work engagement.
Kepuasan Pembaca Sebagai Mediator Strategis Kinerja Pemasaran Media Digital Rahmat, Amri Nur; Alam, Syamsul
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8853

Abstract

Transformasi digital menjadi agenda strategis bagi industri media, khususnya dalam menghadapi percepatan digitalisasi pasca pandemi. Namun, keberadaan di ranah daring tidak selalu berbanding lurus dengan pencapaian kinerja pemasaran. Penelitian ini mengkaji pengaruh transformasi digital dan efisiensi operasional terhadap kinerja pemasaran, dengan kepuasan pembaca sebagai variabel mediasi. Studi dilakukan pada Bisnis Indonesia Perwakilan Makassar, unit regional dari media nasional Bisnis Indonesia Group. Data diperoleh melalui survei daring terhadap 100 pembaca aktif sulawesi.bisnis.com dan dianalisis menggunakan metode PLS-SEM. Hasil menunjukkan bahwa transformasi digital dan efisiensi operasional berpengaruh positif signifikan terhadap kinerja pemasaran. Kepuasan pembaca terbukti sebagai mediator parsial yang memperkuat pengaruh kedua variabel tersebut. Efek tidak langsung melalui kepuasan lebih besar dibandingkan efek langsung, menandakan pentingnya strategi digital dan operasional yang berorientasi pada pengalaman pengguna. Temuan ini mempertegas bahwa keberhasilan pemasaran media digital ditentukan oleh sinergi kapabilitas internal dan kepuasan pembaca, serta menyoroti kontribusi baru bahwa orientasi pada pengalaman pengguna menjadi elemen strategis dalam memperkuat daya saing media regional di era digital.
Co-Authors Arsanti, Galuh Hijaz, Zulkifly Mahmud Mahmud Sjahruddin, Herman Syamsul Alam, Syamsul