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Circular Economy Business Model for Sustainable Practices in The Smart Tourism Village Rafdinal, Wahyu; Kusdibyo, Lusianus; Budhi Septyadi, Chandra; Dwi Wiryawan, I Gusti Ngurah
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.313

Abstract

This study aims to develop a Circular Economy Business Model (CEBM) based on smart tourism for tourist villages that can be effectively applied in the context of sustainable village tourism. The study adopts a qualitative and exploratory approach, focusing on a single case study of a popular tourist village in Indonesia, recognized in the Best Tourism Village list by UNWTO. Data collection involved a combination of systematic review and interviews. The findings demonstrate that implementing a circular economy business model utilizing smart technology can enhance the competitiveness of tourist villages and drive a sustainable and smart value-creation process. Practically, this study provides insights for managers and administrators of tourist villages in implementing a smart tourism-based business model in managing tourist villages. Socially, this study contributes to raising environmental and social awareness and enhancing the welfare of the local community. This study offers new insights into the application of a smart tourism-based circular economy business model in tourist villages, an area that has been limitedly explored.
Implementing Circular Economy Model In Rural Eco-tourism: A Case Study From Bandung Dwi Wiryawan, I Gusti Ngurah; Kusdibyo, Lusianus; Rafdinal, Wahyu; Septyandi, Chandra Budhi
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.322

Abstract

This study examines the implementation of the Circular Economy Business Model (CEBM) in rural eco-tourism through a case study of Cikahuripan Village, Bandung. It explores how circular economy principles can support environmental sustainability, improve waste management, and enhance local economic resilience amid infrastructural, financial, and technological limitations. A qualitative approach was employed using in-depth interviews and focus group discussions involving community leaders, tourism actors, and policymakers. The findings highlight three major barriers, namely ineffective waste handling, weak financial mechanisms to sustain recycling initiatives, and low adoption of digital tools. These constraints undermine the viability of community-based eco-tourism efforts. The study recommends improving infrastructure, providing incentives for eco-friendly enterprises, and expanding digital literacy. Strengthening multi-stakeholder collaboration and encouraging visitor participation in conservation activities are also essential for fostering sustainable tourism in rural areas.