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All Journal Manuju : Malahayati Nursing Journal Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Jurnal Malikussaleh Mengabdi
Dwi Wiryawan, I Gusti Ngurah
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Religion Humanities Decision Sciences, Operations Research & Management Environmental Science Health Professions Nursing Public Health Social Sciences Other

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Circular Economy Business Model for Sustainable Practices in The Smart Tourism Village Rafdinal, Wahyu; Kusdibyo, Lusianus; Budhi Septyadi, Chandra; Dwi Wiryawan, I Gusti Ngurah
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.313

Abstract

This study aims to develop a Circular Economy Business Model (CEBM) based on smart tourism for tourist villages that can be effectively applied in the context of sustainable village tourism. The study adopts a qualitative and exploratory approach, focusing on a single case study of a popular tourist village in Indonesia, recognized in the Best Tourism Village list by UNWTO. Data collection involved a combination of systematic review and interviews. The findings demonstrate that implementing a circular economy business model utilizing smart technology can enhance the competitiveness of tourist villages and drive a sustainable and smart value-creation process. Practically, this study provides insights for managers and administrators of tourist villages in implementing a smart tourism-based business model in managing tourist villages. Socially, this study contributes to raising environmental and social awareness and enhancing the welfare of the local community. This study offers new insights into the application of a smart tourism-based circular economy business model in tourist villages, an area that has been limitedly explored.
Implementing Circular Economy Model In Rural Eco-tourism: A Case Study From Bandung Dwi Wiryawan, I Gusti Ngurah; Kusdibyo, Lusianus; Rafdinal, Wahyu; Septyandi, Chandra Budhi
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.322

Abstract

This study examines the implementation of the Circular Economy Business Model (CEBM) in rural eco-tourism through a case study of Cikahuripan Village, Bandung. It explores how circular economy principles can support environmental sustainability, improve waste management, and enhance local economic resilience amid infrastructural, financial, and technological limitations. A qualitative approach was employed using in-depth interviews and focus group discussions involving community leaders, tourism actors, and policymakers. The findings highlight three major barriers, namely ineffective waste handling, weak financial mechanisms to sustain recycling initiatives, and low adoption of digital tools. These constraints undermine the viability of community-based eco-tourism efforts. The study recommends improving infrastructure, providing incentives for eco-friendly enterprises, and expanding digital literacy. Strengthening multi-stakeholder collaboration and encouraging visitor participation in conservation activities are also essential for fostering sustainable tourism in rural areas.
Strategi Digital Marketing untuk Peningkatan Daya Saing Usaha Kos di Kawasan Ciwaruga Dwi Wiryawan, I Gusti Ngurah; Sosianika, Adila; Gunawan, Arie Indra; Senalasari, Widi; Fadhlurrahmah, Sitti Nur Azmi
Jurnal Malikussaleh Mengabdi Vol. 5 No. 1 (2026): Jurnal Malikussaleh Mengabdi, Januari 2026
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v5i1.23054

Abstract

Kawasan Ciwaruga di Kabupaten Bandung Barat merupakan wilayah strategis yang banyak dihuni mahasiswa dari luar daerah. Namun, sebagian besar pemilik kos di kawasan ini belum mampu memaksimalkan potensi pasar tersebut, terutama dalam hal promosi hunian. Mayoritas masih mengandalkan metode konvensional seperti promosi lisan dan grup pesan singkat, sementara target pasar mereka lebih aktif mencari informasi melalui media sosial dan platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing lima usaha kos di Ciwaruga melalui strategi pemasaran digital yang terstruktur dan relevan. Program ini dilaksanakan melalui pendekatan pelatihan dan pendampingan langsung yang melibatkan dosen dan mahasiswa dari Program Studi Manajemen Pemasaran. Tim melakukan identifikasi kebutuhan mitra, menyusun strategi pemasaran berbasis segmentasi, penargetan, dan pemposisian, serta membantu mitra dalam membangun identitas merek, membuka akun media sosial, dan memproduksi konten promosi seperti foto, video, dan testimoni penghuni. Kampanye digital dijalankan melalui unggahan rutin dan iklan berbayar pada platform Instagram dan TikTok, serta integrasi dengan platform pencarian kos. Hasil kegiatan menunjukkan peningkatan signifikan dalam visibilitas digital mitra, meningkatnya interaksi langsung dengan calon penghuni, serta bertambahnya jumlah penghuni baru yang diperoleh melalui promosi daring. Dampak lain dari program ini adalah meningkatnya literasi digital mitra dan tumbuhnya kesadaran akan pentingnya kehadiran digital dalam strategi pemasaran hunian. Luaran yang dihasilkan mencakup akun media sosial aktif, konten promosi digital, logo sebagai identitas usaha, serta laporan evaluasi kinerja promosi. Kegiatan ini memberikan kontribusi nyata dalam menjembatani kebutuhan praktis masyarakat dengan peran edukatif institusi pendidikan tinggi.
Managing Knee Pain Through Acupuncture: Evidence from Bandung Clinical Practice Dwi Wiryawan, I Gusti Ngurah; Chandra, Leny; Wardoyo, Puspo
Malahayati Nursing Journal Vol 8, No 3 (2026): Volume 8 Nomor 3 (2026)
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/mnj.v8i3.24624

Abstract

ABSTRACT Knee joint pain is a common musculoskeletal complaint that may lead to functional limitation and reduced daily comfort. In Indonesia, acupuncture is widely applied as a non-pharmacological therapy; however, reports from routine clinical practice remain limited. Objective: This study aimed to describe the implementation of acupuncture care and its outcomes in managing knee joint pain in an acupuncture therapist practice in Bandung. Methods: This study used a qualitative case study design. A patient with chronic knee joint pain underwent acupuncture treatment biweekly for ten sessions. Data were collected through clinical observation, patient-reported pain intensity measured by the Visual Analogue Scale (VAS), and the documentation of functional changes during treatment. Results: The pain level dropped steadily from VAS 7 at the beginning to VAS 0 at the end. The patient also said that their daily activities were easier whilst there were no negative effects. According to Traditional Chinese Medicine, the problem was cold–damp Bi syndrome, which helped choose the right points and treatment plan. Conclusion: Acupuncture care based on Traditional Chinese Medicine pattern differentiation showed clear pain relief and improved function in knee joint pain, which supports its use in everyday clinical settings. Keywords: Acupuncture, Knee Joint Pain, Cold–Damp Bi Syndrome, Clinical Case.
Co-Authors Arie Indra Gunawan Budhi Septyadi, Chandra Fadhlurrahmah, Sitti Nur Azmi Kusdibyo, Lusianus Leny Chandra Rafdinal, Wahyu Senalasari, Widi Septyandi, Chandra Budhi Sosianika, Adila Wardoyo, Puspo