Article Per Year (5 Year)
p-Index From 2020 - 2025
3.055
P-Index
This Author published in this journals
All Journal Jurnal Riset Bisnis dan Investasi Jurnal Riset dan Inovasi Pembelajaran Tafkir: Interdisciplinary Journal of Islamic Education Journal of Tourism Sustainability Journal of Marketing Innovation International Journal of Applied Sciences in Tourism and Events Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Sinergi Abdimas: Jurnal Pengabdian Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM)
Rafdinal, Wahyu
Unknown Affiliation
Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Predicting Tourists’ Behaviour Towards Smart Tourism: The Case in Emerging Smart Destinations Novianti, Syifaa; Susanto, Eko; Rafdinal, Wahyu
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.30

Abstract

This paper aims to investigate the tourist behaviour towards smart tourism in the case of emerging smart destinations. The extended model of theory of planned behaviour (TPB) is proposed as a tool to predict the relationship between applying smart tourism technology and tourist behaviour in selecting and visiting the destination. Using the city of Bandung, Indonesia as a case study, data was collected using a structured questionnaire from 524 domestic tourists in several emerging smart destinations. The confirmatory factor analysis was utilised to test the construct validity and reliability of the model, while Partial Least Squares (PLS) modelling was employed to assess the hypotheses developed. The results show that the extended TPB model can reasonably predict the tourist behaviour towards smart tourism, suggesting its applicability to emerging smart destinations. Smart tourism technology directly affects tourists’ attitude, subjective norms, and tourists perceived behavioural control, resulting in their travel intention. Also, their planned behaviour mediates the relationship between smart tourism technology and tourist decision in selecting and visiting destinations. Identifying predictors of tourist behaviour towards smart tourism provides a more accurate forecast of tourist demand, thereby enabling policymakers to tailor and implement a more comprehensive smart tourism planning and development
Information adoption on social Media: How does it affect travel intention? Lessons from West Java Rafdinal, Wahyu; Setiawati, Lina; Rachman, Annisa
Journal of Tourism Sustainability Vol. 2 No. 1 (2022): Volume 2 Number 1 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i1.33

Abstract

The ability of social media in today's digital age has been significantly developed because it has become a very important communication tool to connect with others or to know good information about products or services. One of the products that consumers adopt on social media is travel products. But information about tourist destinations on social media is not enough to be adopted by consumers to visit intention. Thus, this study aims to identify the influence of user-generated content (UGC) on social media using the information adoption model through argument quality, source credibility, perceived usefulness, and information adoption in increasing travel intention to the tourist destination in West Java. This research has conducted by accepting travel information related to social media using a sample of 404 respondents. The survey was conducted using online questionnaires and processed using the SmartPLS application for testing models and hypotheses. The results of this study showed that the entire relationship of variables showed positive results to travel intention. Information from social media through the quality of information and credibility of information plays a significant role in influencing travel intention.
Model Loyalitas Merek pada Teh Kemasan di Indonesia Rafdinal, Wahyu; Putri, Yuliarni; Ridhaningsih, Fitria
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 2 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i2.1923

Abstract

Ruang lingkup penelitian ini adalah pengaruh kesadaran merek, citra merek, nilai pelanggan dan kepuasan terhadap loyalitas merek. Sampel dalam penelitian ini sebanyak 200 responden. Teknik analisis data yang digunakan yaitu Structure Equation Model (SEM). Hasil penelitian menunjukan bahwa kepuasan berpengaruh signifikan terhadap loyalitas merek. Kepuasan memediasi pengaruh nilai pelanggan dan citra merek terhadap lotalitas merek. Nilai pelanggan dan citra merek berpengaruh signifikan terhadap kepuasan. Kemudian, kesadaran merek berpengaruh terhadap citra merek. Hasil penelitian ini membuktikan peran penting kepuasan dalam meningkatkan loyalitas merek. Selain itu, nilai pelanggan dan citra merek juga memberikan peran dalam meningkatkan kepuasan. Awal dari pengaruh-pengaruh tersebut adalah kesadaran merek. Hasil penelitian ini memberikan pengetahuan bahwa kepuasan, nilai pelanggan, citra merek, dan kesadaran merek merupakan factor penting dalam mempengaruhi loyalitas merek.
Analisis Perilaku Belanja Online Selama Masa Pandemi COVID-19 Hardiyanto, Nugroho; Indra Gunawan, Arie; Rafdinal, Wahyu; Afif, Nur Choirul
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2246

Abstract

Belanja online saat ini menjadi fenomena yang menarik di Indonesia. Data menunjukkan perkembangan yang sangat pesat terjadi dari segi konsumen online, apalagi ketika masa pandemi covid-19. Dengan banyaknya jumlah konsumen yang tidak bisa melakukan aktifitas sehari-hari atau karantina dirumah, menjadikan peningkatan yang signifikan pada belanja online. Mempelajari perilaku konsumen perlu dilakukan karena berkaitan dengan keputusan pembelian. Tentunya hal ini menjadi penting untuk mengetahui perilaku pembeli online selama masa pandemi COVID-19. Penelitian ini menggunakan teknik analisis structure equational model – Partial least square. Jumlah sampel dalam penelitian ini adalah 300 sampel. Hasil penelitian ini menunjukan bahwa perilaku belanja online pada masa Pandemi COVID-19 dipengaruhi oleh factor persepsi pribadi seperti kepercayaan, kenyamanan, kemudahan, dan keamanan. Penelitian ini dapat memberikan manfaat bagi perusahaan atau toko online dalam menarik konsumen untuk berbelanja selama pandemic Covid-19
Sikap Pada Iklan Media Sosial Instagram dan Kesadaran Merek Terhadap Niat Pembelian Pada Generasi Y dan Z Mulyawan, Iwan; Saefuloh, Deddy; Wijaya, Hasna; Rafdinal, Wahyu
Jurnal Riset Bisnis dan Investasi Vol. 6 No. 3 (2020): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v6i3.2248

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas iklan di Instagram dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Selain itu penelitian ini juga membentuk model iklan yang efektif dalam meningkatkan kesadaran merek dan niat pembelian produk untuk konsumen generasi Y dan Z. Penelitian ini menggunakan sampel 200 pengguna aktif Instagram yang pernah membeli suatu produk melalui Instagram. Partial least square diterapkan untuk menguji hubungan antara niat pembelian, kesadaran merek, sikap, informatif, menghibur, gangguan, dan kredibilitas. Hasil penelitian ini menunjukan bahwa iklan yang informatif dan menghibur dapat mempengaruhi kesadaran merek. Iklan yang kredibel, informatif, dan menghibur mempengaruhi niat pembelian. Penelitian ini memberikan manfaat bagi pelaku usaha dalam pememanfaatan platform sosial media Instagram, sebagai media iklan mereka sehingga investasi yang dihabiskan dapat menerima hasil yang diinginkan. Melalui temuan dari penelitian ini, para pelaku usaha dapat meningkatkan daya saingnya melalui pemanfaatan sosial media Instagram secara efektif.
Peran Kesiapan Teknologi Dalam Minat Menggunakan Aplikasi Pembayaran Seluler Di Masa Pandemi Covid-19 Senalasari, Widi; Rafdinal, Wahyu; Qisthi, Agri
Jurnal Riset Bisnis dan Investasi Vol. 7 No. 1 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i1.2266

Abstract

Penelitian ini bertujuan untuk menganalisis minat penggunaan aplikasi pembayaran seluler dalam masa pandemi Covid-19 dengan menggunakan model TRI dan TPB. Data dikumpulkan dari 200 pengguna aplikasi pembayaran seluler di Indonesia. Teknik analisis data yang digunakan yaitu SEM-PLS. Hasil penelitian membuktikan bahwa semua konstruk TPB yaitu sikap, norma subjektif, dan kontrol prilaku yang dirasakan berpengaruh signifikan terhadap minat penggunaan aplikasi pembayaran seluler. TRI berpengaruh terhadap sikap. TRI tidak berpengaruh secara langsung terhadap minat penggunaan aplikasi pembayaran seluler, tetapi berpengaruh melalui sikap. Hasil dari penelitian ini akan membantu penyedia layanan aplikasi pembayaran seluler dan pembuat kebijakan dalam merencanakan layanan dan meningkatkan niat penggunaan aplikasi pembayaran seluler pada masa pandemi Covid-19. Penelitian ini adalah yang pertama secara empiris mengguji model TPB dan TRI untuk menjelaskan adopsi dan minat menggunakan aplikasi pembayaran seluler pada masa pandemi Covid-19. Hasil penelitian akan menambah pengetahuan yang ada tentang literatur aplikasi pembayaran seluler pada masa pandemi.
The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price Asrilsyak, Sharnuke; Putri, Yuliarni; Sayuti, Abdul Malik; Septyandi, Chandra Budhi; Rafdinal, Wahyu
Jurnal Riset Bisnis dan Investasi Vol. 7 No. 2 (2021): Jurnal Riset Bisnis dan Investasi
Publisher : Jurnal Riset Bisnis dan Investasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jrbi.v7i2.2909

Abstract

This study aims to analyze the factors which influence an individual in making a purchase in online stores. It investigates the factors of technology acceptance (theory of acceptance model), personal (lifestyle and trust), product quality, and price in an online store. There are 180 who have bought products in the online stores. The data analysis technique used is the Structural Equation Model based on Partial Least Square. The results prove that from the technology acceptance explained by TAM indicates that only perceived usefulness significantly influential toward attitude. Then, it also denotes that attitude, product quality, price, lifestyle, and trust can influence purchase decisions in the online store applications by explaining the relation among technology acceptance models, personal factors (lifestyle and trust), product quality, and price.
Penerapan Inovasi Proses dan Pemasaran melalui Keselarasan Strategi Bisnis pada UMKM Kabupaten Bandung Barat Purnama, Putri Dewi; Setyowati, Tri; Rafdinal, Wahyu; Muhammad, Rahma Nadzila; Kusumastuti, Endah Dwi
Sinergi Abdimas Jurnal Pengabdian Masyarakat Vol 3 No 2 (2024): Sinergi Abdimas Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi & Bisnis Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/siabdi.v3i2.13077

Abstract

The community service activities aim to encourage micro, small and medium enterprises (MSMEs) in West Bandung Regency to increase their sales through the implementation of process and marketing innovations. The implementation of this innovation is also carried out by paying attention to the alignment of business strategy. This is implemented to create increased profits through the implementation of innovation and increased sales. The training participants were 32 MSME actors from representatives of 16 sub-districts in West Bandung Regency. The training material for these activities is the application of process innovation and marketing innovation, which includes the application of accounting and bookkeeping theory by processing journal entries, processing ledgers, and preparing financial reports through the SIAPIK application; application of material for determining cost of goods sold (COGS) and practice of calculating COGS; managing business assets; and application of digital marketing materials. Training and mentoring methods, as well as practical simulations are used in this activity. Practical simulation consists of financial recording and bookkeeping, as well as calculating the cost of goods sold (COGS). Meanwhile, data collection for activity uses interviews and questionnaires. Questionnaire data were analyzed using qualitative and quantitative approaches. Evaluation of the completion of this activity is assessing whether there is an increase in competency before and after the training, and assessing the practice of working on questions in the training, as well as the results of mentoring by creating MSME profiles, accounting and bookkeeping records, as well as COGS calculations. Evaluation measurements activity is carried out by giving questionnaires to participants to assess the implementation of activities which include elements of resource persons and training materials. The result of this activity is an increase in participants' understanding of the training theory presented by the presenters.
Exploring Students’ Continuence Intention Toward Artificial Intelligence Sosianika, Adila; Rafdinal, Wahyu; Amalia, Fatya Alty
Jurnal Riset dan Inovasi Pembelajaran Vol. 4 No. 3 (2024): September-December 2024
Publisher : Education and Talent Development Center Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/jrip.v4i3.2027

Abstract

Various forms of Artificial intelligence (AI), including machine-driven AI, cognitive AI, and emotional AI, collaborate to provide numerous advantages in marketing research and help marketers develop effective strategies. This study applied the Technology Acceptance Model (TAM) to explore the aspects impelling students' ongoing intention to make advantages of AI in marketing research. To meet the study's objectives, this research used quantitative methods to identify AI applications in marketing research. A questionnaire survey was distributed to 200 student respondents to collect data. The collected data is examined using Importance Performance Map Analysis (IPMA). The study assesses the significance of AI in marketing research among students, revealing that attitude significantly impacts the committed to keep utilizing AI. Positive attitudes are strongly linked to continued usage, with perceived usefulness being the most critical factor, suggesting users find AI enhances their experiences. Acceptance of AI is also influenced by perceived ease of use, system, information, and service quality, as well as attitude. The results indicate that efficient system operation, improved information quality, and high-quality systems and services foster positive perceptions and preferences for AI. The results of this study offer valuable insights for educators in higher education, guiding them on effective strategies to encourage their students to utilize AI in a responsible manner, particularly within the realm of marketing research.
Circular Economy Business Model for Sustainable Practices in The Smart Tourism Village Rafdinal, Wahyu; Kusdibyo, Lusianus; Budhi Septyadi, Chandra; Dwi Wiryawan, I Gusti Ngurah
Journal of Consumer Studies and Applied Marketing Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jcsam.v3i1.313

Abstract

This study aims to develop a Circular Economy Business Model (CEBM) based on smart tourism for tourist villages that can be effectively applied in the context of sustainable village tourism. The study adopts a qualitative and exploratory approach, focusing on a single case study of a popular tourist village in Indonesia, recognized in the Best Tourism Village list by UNWTO. Data collection involved a combination of systematic review and interviews. The findings demonstrate that implementing a circular economy business model utilizing smart technology can enhance the competitiveness of tourist villages and drive a sustainable and smart value-creation process. Practically, this study provides insights for managers and administrators of tourist villages in implementing a smart tourism-based business model in managing tourist villages. Socially, this study contributes to raising environmental and social awareness and enhancing the welfare of the local community. This study offers new insights into the application of a smart tourism-based circular economy business model in tourist villages, an area that has been limitedly explored.
Co-Authors Amalia, Fatya Alty Arie Indra Gunawan Budhi Septyadi, Chandra Butar-butar, Diana Florenta Dwi Wiryawan, I Gusti Ngurah Eko Susanto Endah Dwi Kusumastuti, Endah Dwi Gaffar, Mohammad Rizal Hardiyanto, Nugroho Hazma, Hazma Juniarti, Cahaya Kusdibyo, Lusianus Lina Setiawati Mardan Umar Muhammad Syaiful Nurasman Muhammad, Rahma Nadzila Mulyawan, Iwan Norhan, Mohammad Najib Bin Nur Choirul Afif Pratami, Eggi Indriani Purnama, Putri Dewi Putri, Yuliarni Qisthi, Agri Rachman, Annisa Ridhaningsih, Fitria Rivan Sutrisno S, Waway Qodratulloh Saefuloh, Deddy Saepul Anwar Sayuti, Abdul Malik Senalasari, Widi Septyandi, Chandra Budhi Septyandi, Chandra Budi Sesunan, Yunia Silvia Setyowati, Tri Sharnuke Asrilsyak Simanjuntak, Jerry Marmen Sosianika, Adila Syifaa Novianti Wibisono, Nono Wijaya, Hasna YAYAN FIRMANSYAH, YAYAN