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All Journal Jurnal Vokasi Jurnal Akuntansi dan Keuangan Catimore: Jurnal Pengabdian Kepada Masyarakat
Mustika, Venna Maulida
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Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemanfaatan Platform Media Sosial sebagai Digital Marketing untuk Meningkatkan Penjualan Pelaku UMKM di Desa Paya Bili Maulida, Intan; Aula, Rahmiatul; Febriansyah, Sutan; Rista, Lia; Mustika, Venna Maulida
Catimore: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Catimore: Jurnal Pengabdian kepada Masyarakat
Publisher : LSM Catimore dan Sahabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56921/cpkm.v4i1.258

Abstract

The purpose of this study is to analyze how social media platforms can be used as a digital marketing tool to increase sales for small and medium enterprises (MSMEs) in Paya Bili Village. With the development of digital technology, social media has become one of the most effective ways to promote products and reach a wider consumers, even in the retail sector. This research uses a qualitative approach with a case study methodology, where data is collected through interviews with MSME players, silent observation, and content analysis of social media platforms used by MSME players in the area. The research findings show that the use of social media platforms such as Facebook, Instagram, and WhatsApp can increase product visibility, increase sales, and streamline transactions. However, some limitations, such as limited availability of digital devices and internet access, are still an obstacle.
Green Credit, Bank Social Responsibility Dan Kinerja Keuangan Perbankan di Indonesia Mustika, Venna Maulida; Putri, Shara Amelia; Wahyuni, Sri; Sari, Dewi Maya
Jurnal Akuntansi dan Keuangan Vol. 13 No. 1 (2025): Jurnal Akuntansi dan Keuangan: Maret 2025
Publisher : Department of Accounting, Faculty of Economics & Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jak.v13i1.18170

Abstract

The study aims to examine the relationship between green credit, bank social responsibility, and the financial performance of banks in Indonesia. Green credit refers to loans provided by banks to sectors that contribute to sustainable development and the environment. Bank social responsibility includes activities conducted by banks to support social and environmental sustainability. This research involves collecting secondary data from banking financial statements and sustainability reports of banks in Indonesia for the year 2022. The data is analyzed using Multiple Regression Analysis. The results show that green credit, proxied by CAR (Capital Adequacy Ratio) and LDR (Loan to Deposit Ratio), is found to affect the financial performance of banks, while ROA (Return on Assets) does not have an effect. Meanwhile, bank social responsibility, proxied by IER (Investment Efficiency Ratio), is found not to affect the financial performance of banks in Indonesia.
Sosialisasi Pemberdayaan Ibu Rumah Tangga Kuta Glumpang Dalam Pengolahan Ikan Mustika, Venna Maulida; Rozaliana, Rozaliana; Darni, Surya; Almunadiya, Almunadiya
Jurnal Vokasi Vol 9, No 2 (2025): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v9i2.7307

Abstract

Mitra dalam kegiatan pengabdian ini adalah masyarakat pesisir Desa Kuta Glumpang yang mayoritas berprofesi sebagai nelayan, namun belum memiliki keterampilan dalam mengolah hasil tangkapan laut, khususnya ikan tuna, menjadi produk bernilai tambah, sehingga perkembangan UMKM di desa ini masih sangat rendah. Kegiatan ini bertujuan untuk meningkatkan pengetahuan dan keterampilan masyarakat, khususnya para istri nelayan, dalam pengolahan hasil laut guna mendorong terbentuknya UMKM yang mandiri dan berkelanjutan. Metode yang digunakan meliputi sosialisasi untuk memberikan pemahaman awal, pelatihan teknis pengolahan ikan tuna, serta pendampingan dalam manajemen usaha dan pemasaran produk. Hasil yang diharapkan dari kegiatan ini adalah meningkatnya kreativitas dan kemampuan teknis masyarakat dalam pengolahan hasil laut, terbentuknya UMKM baru, terciptanya lapangan kerja, serta peningkatan pendapatan ekonomi keluarga secara berkelanjutan
Co-Authors Almunadiya, Almunadiya Darni, Surya Dewi Maya Sari Febriansyah, Sutan Maulida, Intan Putri, Shara Amelia Rahmiatul Aula Rista, Lia Rozaliana Rozaliana Sri Wahyuni