Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal Administration, Business & Organization
Gustia, Rima
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Pengaruh Manfaat, Kemudahan dan Promosi Terhadap Daya Guna Aplikasi E-Money Bagi Konsumen di Kota Cimahi, Indonesia Gustia, Rima
International Journal Administration, Business & Organization Vol 2 No 1 (2021): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The perpose of this study completing the Final Semester Examination of the Business Research Methods and Projects course. What will be discussed is about the mini research that the author has carried out for the last three months. The discussion will focus on analyzing the effect of benefits, convenience, and promotion on the effectiveness of e-money applications for consumers in the city of Cimahi. The research is based on the results that the authors get from a survey of 105 respondents to the Cimahi City community sample. As is generally known, applications for using e-money are increasingly widespread and busy being used by people today since the pandemic. That is what underlies the author to conduct this research. The author wants to know whether the benefits and conveniences provided and the promotions carried out by these applications have a major effect on the usability of the e-money application itself for consumers. Keywords: e-money, electronic payment, usability JEL Classification: C12, L14, L15,
Co-Authors