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Analisis Kewirausahaan dalam Pengembangan Rencana Bisnis UMKM Kuliner: Studi Kasus Pada UMKM Kuliner di Kota Sidoarjo Putra, Andri Nusantara; Mubarok, M. Dzulfahmi; Karyanto, Frendika Eko; Ridlo, Muhammad; Setyagraha, Javan Agustian; Setiyawan, Iskandar; Rahmawati, Imelda Dian
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 1 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i1.29095

Abstract

The purpose of this study is to evaluate the role of entrepreneurship in creating business plans for culinary UMKM in Sidoarjo City and to identify the key success factors for culinary business owners. This study employs a qualitative descriptive approach, which involves 50 culinary UMKM operating for more than two years. Data were collected through in-depth interviews and direct observations, focusing on product innovation, digital marketing, financial strategy, location selection, and risk management. The research results indicate that the most influential factors in the success of culinary businesses in Sidoarjo are digital marketing and product innovation. Through thematic analysis and data triangulation, it was found that UMKM entrepreneurs are generally proactive and innovative in adapting to market trends and leveraging digital marketing to reach consumers. Other factors, such as financial strategy and location selection, also support business sustainability. This study is expected to provide practical guidance for aspiring entrepreneurs in developing successful and sustainable culinary business plans
The Role of Training, Certification, and Employee Education in Improving Employee Performance Putra, Andri Nusantara; Sriyono; Setiyono, Wisnu Panggah
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 2 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

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Abstract

Training, certification, and education play a crucial role in improving employee performance at the Asam-Asam Power Plant (PLTU Asam-Asam), as these three aspects enhance the competencies, skills, and knowledge required to address the company's operational challenges. The study aims to determine the influence of training, certification, and education on improving employee performance at PLTU Asam-Asam. This research employs a quantitative method with a hypothesis testing design to examine the causal relationship between the variables of Training, Certification, Education, and Employee Performance at PLTU Asam-Asam. It uses saturated sampling techniques and data analysis through SEM-PLS to test the validity, reliability, and influence among variables. The analysis shows that training has the highest influence, with a beta coefficient of 0.396 and a t-statistic value of 4.588, followed by certification with a beta coefficient of 0.240 and a t-statistic value of 2.482, and education with a beta coefficient of 0.233 and a t-statistic value of 2.543. These human resource development programs are deemed effective, with respondents' average perceptions of the training, certification, and education variables at 4.47, 4.46, and 4.48, respectively, on a Likert scale. The study also notes that the model's Goodness of Fit value of 0.583 indicates a good model fit, while the Q² predictive relevance value of 0.466 demonstrates the model's predictive capability in explaining the influence of independent variables on employee performance.