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All Journal Bincang Sains dan Teknologi Jurnal Genesis Indonesia
Maria Joy Casano Iglesia
Camarines Sur Polytechnic Colleges
Humanities Computer Science & IT Education Electrical & Electronics Engineering Energy Engineering Social Sciences Transportation

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What is the Impact of AI Agents and Agentic AI in the Field of Marketing Management? Maria Joy Casano Iglesia; Rai Rake Setyawan
Bincang Sains dan Teknologi Vol. 4 No. 03 (2025): Bincang Sains dan Teknologi
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/bst.v4i03.1878

Abstract

The rapid advancement of artificial intelligence (AI) has transformed marketing management from a predominantly human-centered decision-making domain into a hybrid ecosystem where intelligent agents and agentic AI systems increasingly assume autonomous roles. This opinion-based article critically examines the impact of AI agents and agentic AI on marketing management, emphasizing their transition from decision-support tools to semi- and fully autonomous decision-makers. Drawing on contemporary literature, this study argues that AI agents reshape strategic, operational, and relational dimensions of marketing by automating complex decisions, enabling agentic personalization, and redefining marketer–consumer relationships. Using a conceptual framework grounded in autonomy theory and the marketing mix, the article synthesizes existing research to highlight opportunities, risks, and managerial implications. The findings suggest that while agentic AI enhances efficiency, scalability, and responsiveness, it simultaneously raises ethical, governance, and consumer autonomy concerns. This article contributes to marketing management scholarship by integrating classic and emerging perspectives on AI agents into a coherent analytical narrative relevant for researchers and practitioners.
The Impact of the U.S.-China Tariff War on International Trade Maria Joy Casano Iglesia; Zafar Khan; Ifta Firdausa Nuzula
Jurnal Genesis Indonesia Vol. 4 No. 02 (2025): Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/jgi.v4i02.957

Abstract

This study aims to analyze the trade flows (imports, exports, and re-exports) of the world's two largest economies, namely China and the United States, during the period 2020 to 2023. Trading data is measured in USD units and includes three main types of trading flows. The visualization results show that China consistently maintains a trade surplus, with the value of exports always exceeding imports every year. In contrast, the United States shows a trade deficit trend, with the value of imports significantly higher than exports and re-exports. In addition, the role of re-exports in the trade structure of the United States showed a significant contribution, although not enough to balance the deficit. These findings provide important insights for global economic analysis and international trade policy, especially in the context of the dynamics of economic relations between the two superpowers.
Beyond Formal Wellness Programs: Informal Social and Spiritual Resources in Employee Well-Being at a Philippine Higher Education Institution Ma. Francia Dechavez; Maria Joy Casano Iglesia
Jurnal Genesis Indonesia Vol. 5 No. 03 (2026): Articles in Press - Jurnal Genesis Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.jgi.002443

Abstract

Employee well-being programs are commonly evaluated according to the activities institutions formally provide. Such an approach may overlook resources that employees develop through everyday relationships, personal meaning, and support beyond formal organizational arrangements. This study examined employee well-being in a Philippine higher education institution, focusing particularly on an apparent mismatch between employees’ reported well-being and the institution’s formal wellness provision. An explanatory sequential mixed-methods design was employed. The quantitative phase involved 215 regular teaching and non-teaching employees who completed a validated survey assessing physical, emotional, social, and spiritual well-being and institutional well-being activities. The qualitative phase involved semi-structured interviews with 10 purposively selected employees, followed by thematic analysis. Quantitative findings showed high overall well-being (M = 3.42), driven particularly by social (M = 3.73) and spiritual well-being (M = 3.67), whereas physical (M = 3.06) and emotional well-being (M = 3.20) were moderate. This pattern contrasted with the institutional provision: formal activities were perceived as predominantly physical, while structured social, emotional, and spiritual initiatives were less developed or less consistent. Qualitative findings helped explain this paradox. Employees described supportive collegial relationships even in the absence of systematic social programs and reported finding spiritual resources outside formal institutional provision. Conversely, participation in physical activities was constrained by workload and scheduling despite their greater institutional visibility. These findings suggest that employee well-being cannot be inferred directly from the number or visibility of formal wellness activities. Informal relational resources and extra-institutional sources of meaning may substantially complement formal provision. Higher education institutions should therefore strengthen formal support without displacing the informal social relationships and personally meaningful resources that already sustain employees.
Co-Authors Ifta Firdausa Nuzula Ma. Francia Dechavez Rai Rake Setyawan Zafar Khan