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The Dynamic of Women Entrepreneurs, Environmental Awareness, and Family Welfare: A Green Economy Perspective Mirandha Ariesca Riana; Jannah, Mardiatul; Arizahni, Keisyah Rifqah; Sary , Cherry Arma
SENTRALISASI Vol. 14 No. 2 (2025): May
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v14i2.4000

Abstract

This study aims to analyze the impact of strengthening the potential of women entrepreneurs on family welfare, with environmental awareness as a moderating variable within the green economy perspective. An explanatory quantitative method was used, employing purposive sampling involving 200 women entrepreneurs in Indonesia engaged in sustainable business practices. Data were collected through surveys and analyzed using SmartPLS, including validity and reliability tests, classical assumption tests (multicollinearity, heteroscedasticity, normality), and moderated regression analysis. The findings indicate that strengthening the potential of women entrepreneurs has a positive and significant impact on family welfare, and environmental awareness enhances this relationship. The practical implications of this study highlight the importance of integrating sustainability values into women entrepreneurs’ empowerment to sustainably improve family welfare. The theoretical implications contribute to the literature on women’s entrepreneurship and the green economy. However, this study has limitations, as it does not measure other variables that may affect family welfare. Future research is recommended to include more contextual variables and involve a broader population.
Optimasi Konsep Community Based Tourism Dalam Membangun Potensi Ekowisata Desa Tabo-Tabo Melalui Pelatihan Kewirausahaan Riana, Mirandha Ariesca; Fitriyani, Fitriyani; Endang, Andi Hutami; Jannah, Mardiatul; Arizahni, Keisyah Rifqah; Sary , Cherry Arma
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi Januari - Maret
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i1.5018

Abstract

Kegiatan pengabdian ini bertujuan untuk mengembangkan potensi ekowisata Desa Tabo-Tabo melalui optimasi konsep Community Based Tourism (CBT) dan penguatan kewirausahaan masyarakat. Metode yang digunakan meliputi sosialisasi, pelatihan, workshop, pendampingan, dan monitoring. Fokus kegiatan adalah pada peningkatan keterampilan manajemen produksi, perencanaan bisnis menggunakan Business Model Canvas (BMC), pemasaran digital melalui media sosial dan marketplace, serta membangun branding. Hasil pengabdian menunjukkan peningkatan signifikan dalam pemahaman masyarakat terkait manajemen usaha, pemasaran digital, serta branding dan desain kemasan produk lokal. Produk lokal Desa Tabo-Tabo kini dapat dijangkau oleh pasar yang lebih luas melalui platform digital sehingga dapat meningkatkan potensi ekonomi masyarakat. Keberlanjutan program dipastikan melalui monitoring dan pendampingan pasca pelatihan.