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All Journal Siber International Journal of Education Technology Jurnal Greenation Sosial dan Politik
Zulva, Azka Fatihatuz
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Pengaruh Strategi Inovasi Produk, Harga, dan Kepuasan Pelanggan terhadap Persaingan Perusahan Zulva, Azka Fatihatuz; Ali, Hapzi
Jurnal Greenation Sosial dan Politik Vol. 3 No. 1 (2025): Jurnal Greenation Sosial dan Politik (Februari - April 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgsp.v3i1.241

Abstract

Artikel "Pengaruh Strategi Inovasi Produk, Harga, dan Kepuasan Pelanggan terhadap Persaingan Perusahan" adalah studi pustaka dalam bidang manajemen strategik. Penelitian ini mencoba menjelaskan bagaimana kepuasan pelanggan, harga, dan inovasi produk berpengaruh. Tujuan artikel ini berpengaruh antar variabel akan digunakan dalam penelitian mendatang. Objek riset yaitu Pustaka online, Google Scholar, Mendeley, dan media akademik lainnya menggunakan objek penelitian. Metode penelitian yang menggunakan penelusuran lembaga pustaka berasal dari e-book dan e-journal yang dapat diakses secara publik. Analisis kualitatif deskriptif yang dilakukan pada artikel ini adalah sebagai berikut: Perusahaan yang bersaing dipengaruhi oleh strategi inovasi produk, harga, dan kepuasan pelanggan. Keywords: harga, kepuasan pelanggan, strategi pengembangan produk, persaingan bisnis
SWOT Analysis in Skincare Product Marketing Strategy Efforts to Build Competitive Opportunities of PT. XYZ Zulva, Azka Fatihatuz
Siber International Journal of Education Technology (SIJET) Vol. 2 No. 4 (2025): Siber International Journal of Education Technology (April 2025)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijet.v2i4.217

Abstract

The purpose of this study was to create a successful long-term competitive strategy for PT XYZ, a company engaged in the production and distribution of skin care products. Companies face great difficulties in maintaining competitiveness amid increasingly fierce market competition, changing consumer preferences, and accelerating technological advancements. This study identifies internal (strengths and weaknesses) and external (opportunities and threats) factors that affect business performance and strategy by using a descriptive qualitative approach based on literature studies and SWOT analysis. The results of the analysis show that PT XYZ has strengths in well-known brands, product diversity, and consumer loyalty, but also has weaknesses in labor skills, market segmentation, and product pricing. The growth of e-commerce, customer loyalty, and skincare trends as staples are opportunities, while the abundance of competitors, fluctuations in raw material prices, and rapid technological advancements are major threats. In response to this situation, SO, WO, ST, and WT strategies are implemented by prioritizing digitalization optimization, product innovation, and human resource improvement. It is hoped that the strategy made will increase PT XYZ's competitiveness and sustainability in the national and international markets.  
Co-Authors Hapzi Ali