Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Acuity : Journal of English Language Pedagogy, Literature and Culture Journal Sport Science, Healt and Tourism of Mandalika (Jontak)
Nanda Alifia
Unknown Affiliation
Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health

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The Realization of Assertive and Directive Speech Acts in Apple’s Instagram Captions Nanda Alifia; Widhiyanto; Bahri, Saeful
Acuity: Journal of English Language Pedagogy, Literature and Culture Vol. 10 No. 3 (2025): Acuity: Journal of English Language Pedagogy, Literature and Culture
Publisher : LPPM Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35974/acuity.v10i3.3950

Abstract

This research aims to analyze assertive and directive speech acts in “Apple” official account captions on Instagram using Searle’s theory related to environmental topics, particularly those promoting nature. With the increasing role of social media in corporate communication, companies like Apple have leveraged platforms such as Instagram to engage with their audience and raise awareness of important environmental. By examining the language used in Apple's captions, this study aims to explore how the company employs various communication strategies to influence public attitudes and encourage positive behavior toward environmental sustainability. Through a descriptive qualitative approach, 56 speech acts from the 44 captions were analyzed. The most frequently used speech act by Apple’s captions on Instagram is assertive acts, which are used 50 times and they are asserting (38%), stating (28%), informing (22%), describing (8%), claiming and giving opinion (2%) then directive acts only 6 times. It is utilized to inform, motivate, and provoke thought among followers. From the whole result, this research highlights the role of social media in shaping consumer perceptions and fostering environmental responsibility. The findings provide valuable insights into the effectiveness of language as a tool for building trust and ongoing communication to drive environmental action Keywords: Instagram, pragmatic, speech act
ANALISIS TINGKAT KEBUGARAN JASMANI SISWA KELAS VI DI SD BAITU ILMIN SURABAYA Nanda Alifia; Sunanto; Sri Hartatik; Dewi Widiyana Rahayu
Journal Sport Science, Health and Tourism of Mandalika (Jontak) e-ISSN 2722-3116 Vol. 7 No. 1 (2026)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jontak.vi.5826

Abstract

This research aims to analyze the physical fitness level of sixth-grade students at SD Baitul Ilmin Surabaya using the Indonesian Student Fitness Test (TKSI) Phase C instrument. Physical fitness is a crucial aspect in supporting optimal growth and academic readiness. The research method employed was descriptive quantitative with a survey approach, involving all 18 sixth-grade students as a total sampling. Data were obtained through direct measurement of the five TKSI Phase C test items. The results indicate that the students' physical fitness level is dominated by the Moderate category (50.00%). There is an equal proportion in the Good (22.22%) and Less (22.22%) categories, while 5.56% of students fall into the Very Less category, and 0% in the Very Good category. These findings suggest that the students' fitness profiles are not yet optimal and require special attention. It is recommended that schools and physical education teachers implement sustainable physical intervention programs to improve students' physical fitness to support their health and learning quality.
The Realization of Assertive and Directive Speech Acts in Apple’s Instagram Captions Nanda Alifia; Widhiyanto; Bahri, Saeful
Acuity: Journal of English Language Pedagogy, Literature and Culture Vol. 10 No. 3 (2025): Acuity: Journal of English Language Pedagogy, Literature and Culture
Publisher : LPPM Universitas Advent Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35974/acuity.v10i3.3950

Abstract

This research aims to analyze assertive and directive speech acts in “Apple” official account captions on Instagram using Searle’s theory related to environmental topics, particularly those promoting nature. With the increasing role of social media in corporate communication, companies like Apple have leveraged platforms such as Instagram to engage with their audience and raise awareness of important environmental. By examining the language used in Apple's captions, this study aims to explore how the company employs various communication strategies to influence public attitudes and encourage positive behavior toward environmental sustainability. Through a descriptive qualitative approach, 56 speech acts from the 44 captions were analyzed. The most frequently used speech act by Apple’s captions on Instagram is assertive acts, which are used 50 times and they are asserting (38%), stating (28%), informing (22%), describing (8%), claiming and giving opinion (2%) then directive acts only 6 times. It is utilized to inform, motivate, and provoke thought among followers. From the whole result, this research highlights the role of social media in shaping consumer perceptions and fostering environmental responsibility. The findings provide valuable insights into the effectiveness of language as a tool for building trust and ongoing communication to drive environmental action Keywords: Instagram, pragmatic, speech act
Co-Authors Dewi Widiyana Rahayu Saeful Bahri Sri Hartatik Sunanto W, Widhiyanto Widhiyanto