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All Journal Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK)
Telambanua, Aldin Noverman
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Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering

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Analisis Tren Perkembangan E-Commerce di Asia Tenggara Menggunakan Data Google Trends Gulo, Famoboro; Halawa, Serius; Telambanua, Aldin Noverman
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik Vol. 2 No. 1 (2025): IDENTIK - Januari
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/identik.v2i1.243

Abstract

This research analyzes e-commerce development trends in Southeast Asia using Google Trends data from 2015 to 2023, incorporating digital payment systems evolution, generational shopping behaviors, and COVID-19 impacts. Results indicate substantial growth variations across countries, with notable differences in digital payment adoption and consumer preferences. The study reveals that e-commerce growth is driven by mobile commerce adoption, social media integration, and digital payment infrastructure development (Wong & Huang, 2019). Our findings provide strategic insights for e-commerce stakeholders and policymakers in navigating the region's dynamic digital marketplace.
Co-Authors Gulo, Famoboro Halawa, Serius