Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK)
Vol. 2 No. 1 (2025): IDENTIK - Januari

Analisis Tren Perkembangan E-Commerce di Asia Tenggara Menggunakan Data Google Trends

Gulo, Famoboro (Unknown)
Halawa, Serius (Unknown)
Telambanua, Aldin Noverman (Unknown)

Article Info

Publish Date
31 Jan 2025

Abstract

This research analyzes e-commerce development trends in Southeast Asia using Google Trends data from 2015 to 2023, incorporating digital payment systems evolution, generational shopping behaviors, and COVID-19 impacts. Results indicate substantial growth variations across countries, with notable differences in digital payment adoption and consumer preferences. The study reveals that e-commerce growth is driven by mobile commerce adoption, social media integration, and digital payment infrastructure development (Wong & Huang, 2019). Our findings provide strategic insights for e-commerce stakeholders and policymakers in navigating the region's dynamic digital marketplace.

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Journal Info
Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK)
Website

Abbrev

identik

Publisher

CV. Sinar Howuhowu

Subject

Religion Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Engineering

Description

Jurnal Ilmu Ekonomi, Pendidikan dan Teknik (IDENTIK) ini menerbitkan artikel penelitian dalam bidang Ilmu Ekonomi, Sejarah Ekonomi, Ekonomi Terapan, Bisnis dan Keuangan, Ekonomi Lingkungan dan Ekologi, Ekonomi Islam, Ekonomi Kesehatan, Ekonomi Fiskal, Ekonomi Moneter, Ekonomi Politik, Akuntansi, ...