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All Journal Arus Jurnal Sosial dan Humaniora Journal Of World Science MES Management Journal Jurnal Multidisiplin Indonesia
Pratama Hafidz, Gilang
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Pengaruh Brand Love terhadap Brand Loyalty yang dimediasi Self Esteem dan Social Influence Pratama Hafidz, Gilang; Astuti, Siti Aulia
Jurnal Multidisiplin Indonesia Vol. 2 No. 3 (2023): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v2i3.182

Abstract

Emosional seorang konsumen memiliki peran penting dalam strategi pemasaran yang dapat dimanfaatkan oleh perusahaan untuk menciptakan hubungan yang baik antara konsumen dan pelanggan dalam membentuk suatu loyalitas. Tujuan dari penelitian ini untuk mendorong peningkatan penjualan dengan mementingkan peran hubungan suatu merek dan konsumen secara emosional melaui Brand Love terhadap Brand Loyalty yang dimediasi Self Esteem dan Social Influence. Jenis penelitian ini kuantitatif dengan teknik purposive sampling yang disebarkan melalui kuesioner kepada 180 responden konsumen pengguna Iphone berusia 15 – 39 tahun yang berada di wilayah Jabodetabek. Analisis data primer dilakukan dengan metode Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukan bahwa semua hipotesis yang berisi tujuh hipotesis yang diajukan dapat diterima. Untuk membuat pemasaran merek menjadi lebih efektif, para pemasar perlu menyadari komponen emosional yang konsumen dapatkan setelah memakai produk tersebut. Emosional tersebut dapat menciptakan adanya Brand Loyalty yang dapat menjadi inovasi untuk kesuksesan jangka panjang. Berdasarkan temuan penelitian ini dapat disimpulkan bahwa Brand Love pada Self Esteem seorang konsumen akan semakin terbangun dengan memperkuat hubungan antara merek dan konsumen dengan cara membuat identitas merek yang unik dan menonjol serta memberikan pengalaman positif yang mengesankan pada konsumen setiap kali mereka menggunakan produk tersebut. Mediasi Self Esteem memiliki pengaruh yang lebih besar dibanding SNI dalam hal pembelian produk
The Effect of Sales-Oriented, Customer-Oriented and Seller Performance on Venon Brand Sales Performance in Indonesia Ardiwiriyanata, Ardiwiriyanata; Pratama Hafidz, Gilang
Journal of World Science Vol. 2 No. 2 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i2.229

Abstract

This study explores how individual sales abilities affect sales-oriented and customer-oriented sales behavior. The population in this study is the B2B sales of the hair care industry. This research uses quantitative. Research methods to determine the Validity and reliability of each statement used in the questionnaire, this study tested the factor analysis method. To determine the level of significance and interrelationships between each variable used, the structural equation model (SEM) analysis method was used. Data was collected using an online questionnaire survey method via Google Forms. Except for the Competitive Intensity variable. ISC has a positive and significant effect on SO, and SO can significantly affect SP. Individual Sales Capability and Customer-Oriented Selling Behavior have a significant influence but have a negative direction. CO has a significant influence but has a negative direction on SP. Competitive intensity does not moderate the relationship between SO and Sales Performance. Furthermore, CI moderated the relationship between CO and SP. This research shows the importance of onboarding on customers in sales performance. Customer oriented sales behavior can play an important role in improving sales performance, especially in situations where market competition is getting tougher.
Pengaruh Pengalaman, Kepuasan dan Niat Word Of Mouth Terhadap Loyalitas Pelanggan di Bank Digital Setyaningrum, Dessy; Pratama Hafidz, Gilang
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1026

Abstract

Customer satisfaction in digital banking plays an important role in ensuring the sustainability of banking services. Satisfied customers tend to continue using the service and recommend it to others, which can expand the customer base. This study aims to analyze the relationship between customer experience, customer satisfaction, and word of mouth intention in influencing customer loyalty. This study uses a quantitative approach with a purposive sampling method, involving 240 digital bank customer respondents in JABODETABEK. Data collection was carried out through questionnaires, and data analysis used the Structural Equation Modeling (SEM) method. The results of the study indicate that customer experience, customer satisfaction and word of mouth intention have a positive and significant influence on customer loyalty. However, this study has limitations, such as only focusing on the customer perspective without considering external factors such as government regulations and technological developments that can affect customer loyalty. Therefore, further research is recommended to use a longitudinal method to analyze changes in customer behavior over time and consider external variables that can moderate the relationship between experience, satisfaction, and intention to share recommendations with customer loyalty.      
Hubungan Organizational Culture, Transformational Leadership terhadap Job Performance Karyawan melalui Job Satisfaction pada PT X Elicia, Ega; Muniroh; Pawenary; Pratama Hafidz, Gilang
Arus Jurnal Sosial dan Humaniora Vol 6 No 1: April (2026)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v6i1.2362

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh organizational culture dan transformational leadership terhadap job performance karyawan dengan job satisfaction sebagai variabel mediasi pada sub-sektor pengelola kawasan industri. Menggunakan metode kuantitatif dengan teknik purposive sampling terhadap 130 karyawan tetap, data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa organizational culture merupakan faktor yang paling dominan dan memiliki kontribusi paling besar dalam memengaruhi tingkat kepuasan kerja serta pencapaian kinerja karyawan dibandingkan variabel lainnya. Temuan ini mengonfirmasi bahwa job satisfaction berperan sebagai mediator krusial yang menghubungkan efektivitas organizational culture dan transformational leadership dalam mendorong produktivitas kerja. Implikasi dari penelitian ini menegaskan bahwa perusahaan pada sub-sektor pengelola kawasan industri harus memprioritaskan penguatan nilai-nilai, norma, dan praktik kerja yang konsisten untuk menciptakan lingkungan kerja yang stabil dan produktif bagi sumber daya manusia dalam jangka panjang.
Co-Authors Ardiwiriyanata, Ardiwiriyanata Astuti, Siti Aulia Elicia, Ega Muniroh Pawenary, Pawenary Setyaningrum, Dessy