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All Journal MULTIPLE: Journal of Global and Multidisciplinary JEBD
Albertus Bintang Pramudya
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Penggunaan Iklan Digital Untuk Memperluas Pasar Dan Meningkatkan Daya Saing Usaha Kecil Dan Menengah (UMKM) Albertus Bintang Pramudya; Rizky Mubarak
urn:multiple://2988-7828multiple.v3i39
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia masih tergolong rendah, terutama akibat keterbatasan dalam strategi pemasaran. Salah satu solusi yang dapat diterapkan adalah meningkatkan kemampuan pemasaran digital bagi pelaku UMKM agar dapat menjangkau pasar yang lebih luas. Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat keterampilan pemasaran digital UMKM, khususnya dalam mempromosikan produk keripik singkong. Kegiatan ini dilakukan melalui penyuluhan, pelatihan, dan pendampingan secara bertahap selama dua bulan dengan pendekatan partisipatif. Materi yang diberikan mencakup pengenalan pemasaran digital, pembuatan konten promosi, serta pemanfaatan media sosial dan platform e-commerce. Hasilnya menunjukkan bahwa mitra UMKM telah memahami konsep pemasaran digital serta mampu menggunakan internet sebagai media promosi secara efektif. Dengan peningkatan ini, pelaku UMKM diharapkan dapat mengembangkan jangkauan pasar, meningkatkan omzet penjualan, serta memperkuat daya saing mereka dalam industri yang semakin kompetitif.
Pengaruh Pelatihan, Tunjangan, Dan Lingkungan Kerja Terhadap Kinerja Karyawan PT. Sumber Alfaria Trijaya, Tbk Albertus Bintang Pramudya; Dimas Syahlevi; Roy Ade Melandry; Yesika Putri Kasi
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to explore and understand the influence of training, employee benefits, and the work environment on the performance of employees at PT. Sumber Alfaria Trijaya, Tbk (Alfamart) using a qualitative descriptive approach. In the context of the increasingly competitive retail industry, companies must continuously improve the quality of their human resources. Therefore, this research focuses on how training programs enhance employee competencies, how benefits affect motivation and loyalty, and how physical and non-physical work environments impact employee comfort and productivity. Data were collected through in-depth interviews, direct observations in the workplace, and document analysis. The findings indicate that ongoing and relevant training significantly improves individual skills and work efficiency. Benefits such as performance incentives and transportation allowances serve as strong motivators that enhance job satisfaction and retention. Meanwhile, a supportive work environment—both physically safe and socially harmonious—creates a positive workplace culture that fosters higher employee engagement and productivity. These three factors are interrelated and collectively influence employee performance. The study suggests that management should emphasize a holistic and human-centered HR strategy to optimize employee performance and organizational success.
Co-Authors Dimas Syahlevi Rizky Mubarak Roy Ade Melandry Yesika Putri Kasi