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All Journal JATI (Jurnal Mahasiswa Teknik Informatika) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Putri Adisti, Kirana
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Computer Science & IT Economics, Econometrics & Finance

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IMPLEMENTASI SISTEM DASHBOARD UNTUK VISUALISASI DATA MONITORING PENAGIHAN DENGAN MENGGUNAKAN GOOGLE LOOKER STUDIO Putri Adisti, Kirana; Nugraha, Isna
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 9 No. 2 (2025): JATI Vol. 9 No. 2
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v9i2.12744

Abstract

Penelitian ini bertujuan untuk meningkatkan efisiensi monitoring penagihan melalui implementasi sistem dashboard berbasis Google Looker Studio di PT XYZ. Permasalahan utama yang dihadapi perusahaan adalah keterpisahan database antara proforma invoice dan invoice aktual yang menyebabkan kesulitan dalam pemantauan data secara real-time. Kondisi ini menyebabkan pada keterlambatan identifikasi masalah terkait penagihan, sehingga menghambat efisiensi proses kerja secara keseluruhan. Penelitian ini mengembangkan sistem dashboard yang dapat menyajikan data monitoring penagihan secara visual dan interaktif. Sistem dashboard dirancang untuk menyajikan data monitoring secara visual dan interaktif dengan integrasi real-time, mempermudah identifikasi masalah, dan mendukung pengambilan keputusan. Metode yang digunakan mencakup wawancara, pengumpulan data historis, analisis kebutuhan, serta perancangan desain visual dashboard dengan menggunakan elemen visual seperti grafik, tabel, dan indikator kinerja. Hasil penelitian menunjukkan bahwa sistem dashboard menggunakan Google Looker Studio meningkatkan efisiensi monitoring penagihan di PT XYZ. Dashboard real-time mempermudah pengambilan keputusan, menyajikan data visual interaktif, dan mengintegrasikan proforma invoice dan invoice aktual untuk mengatasi keterpisahan database. Fitur peringatan membantu mengantisipasi keterlambatan pembayaran. Meski terdapat keterbatasan data dan waktu evaluasi, sistem ini efektif dalam monitoring penagihan. Dari penelitian ini didapatkan kesimpulan berupa sistem dashboard dengan menggunakan google looker studio dapat membantu proses monitoring penagihan dengan efektif melalui data yang terintegrasi secara real-time.
Analysis of the Effect of 4P Marketing Mix on Word of mouth, Purchasing Decisions and Repurchase Intention Putri Adisti, Kirana; Waluyo, Minto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4715

Abstract

This research aims to analyze the influence of the 4P marketing mix—product, price, promotion, and place—on Word of Mouth (WOM), purchase decisions, and repurchase intention among consumers of Kopi Keliling Surabaya. The study employed a quantitative approach using Structural Equation Modeling (SEM) with Maximum Likelihood estimation, involving 140 respondents who had made at least one purchase of Kopi Keliling products. The findings indicate that price and promotion significantly affect WOM and purchase decisions. However, the product and place variables were excluded from the final model due to multicollinearity issues and failure to meet validity criteria. WOM was found to have a significant impact on purchase decisions, while purchase decisions significantly influenced repurchase intention. In contrast, price and promotion did not show a direct significant effect on repurchase intention. The simultaneous regression equations suggest that promotion plays the most dominant role in shaping WOM, purchase behavior, and future repurchase interest. These results offer strategic insights for Kopi Keliling Surabaya in improving its marketing effectiveness by focusing on strong promotional activities and value-based pricing strategies. This study contributes to the understanding of marketing mix application in mobile coffee businesses and helps guide managerial decision-making in a competitive, dynamic, and consumer-driven market environment.
Co-Authors Minto Waluyo Nugraha, Isna