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All Journal Devotion: Journal of Research and Community Service Journal Of Engineering Sciences (Improsci) Indonesian Journal of Economics, Business, Accounting, and Management
Zulfikar, Muhamad
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Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences

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Proposed Marketing Strategy to Increase Sales Turnover at Retail Store X Using SWOT and QSPM Analysis Zulfikar, Muhamad; Sukapto, Paulus
Jurnal Improsci Vol 1 No 5 (2024): Vol 1 No 5 April 2024
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/improsci.v1i5.237

Abstract

Toko Retail X, a retail store, provides a variety of daily needs. The Southeast Sulawesi province's Baubau City is home to Toko Retail X, which was formed in 2010. Toko Retail X has been around recently. As a result of Toko Retail X's strategy of constantly adding new products, it is believed that the reduction in profitability results from a need for more knowledge about internal and external elements that affect the business environment. Several techniques were used in the study process, such as the QSPM (quantitative strategic planning matrix), SWOT strategy matrix, and analysis of Toko Retail X's internal and external elements. Toko Retail X's advantages and disadvantages are among the identified internal factors. Porter's Five Forces Model, Toko Retail X prospects and threats, and the IE matrix are among the external aspects identified to ascertain the company's current situation. The SWOT and QSPM strategy matrices will also be utilized to develop and choose corporate strategies. Toko Retail X's position in Region II, where this position signifies growth and build, is indicated by the research results. This means that the developed strategy can concentrate on product development to increase the applications of the product, market penetration to grow the existing businesses, and market development to reach new markets with our current products. The eleven options that make up the final approach have been given a ranking. Developing social media to showcase Toko Retail X's details and answer customer inquiries about the products they wish to purchase is the highest ranking.
Evaluasi E-Service Quality Pengguna Aplikasi Shopee di Kota Cirebon Zulfikar, Muhamad; Purnama, Nursya’bani
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 1 No 6 (2023): Volume 1, No. 6, 2023
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v1i6.33

Abstract

Latar belakang penelitian adalah saat ini konsumen melakukan penilaian pada kualitas pelayanan ketika berbelanja secara online, merupakan cara untuk menentukan kepuasan pembelian, dan meningkatkan strategi pemasaran dan penjualan mereka agar dapat menarik lebih banyak konsumen untuk menjadi pelanggan setia. Tujuan penelitian ini adalah untuk mengetahui evaluasi e-service quality pengguna aplikasi shopee di Kota Cirebon. Jenis penelitian yang digunakan adalah survey. Lokasi penelitian ini ada di Kota Cirebon. Teknik pengumpulan data dilakukan menggunakan kuesioner. Sampel penelitian terdiri 112 orang. Teknik analisis data penelitian ini dilakukan menggunakan uji validitas, uji reliabilitas dan analisis SERVPERF dengan alat bantu software IBM SPSS Statistics 25. Berdasarkan temuan penelitian yang dilakukan pada pelanggan Shopee yang mengevaluasi kualitas layanan elektronik mereka menggunakan teknik SERVPERF, dapat dikatakan bahwa responden memiliki pendapat yang baik tentang praktik kualitas layanan elektronik yang digunakan oleh Shopee.
Postponement of Debt Payment Obligations as an Effort to Save Concurrent Creditors’ Rights to Debtors Engaged in Investment Zulfikar, Muhamad
Devotion : Journal of Research and Community Service Vol. 4 No. 6 (2023): Devotion: Journal of Research and Community Service
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v4i6.497

Abstract

This study aims to analyze how legal protection for creditors who invest in companies engaged in investment, then the creditors experience losses due to the failure of the promised payment by the debtor within the specified time, so that the creditor files a PKPU application. This research was conducted using normative legal research methods. Based on the analysis of this problem, the PKPU process can be a solution to save the rights of concurrent creditors who have a very disadvantaged position if the debtor is declared bankrupt. Bankruptcy has the potential to be used as a shortcut for debtors to escape their obligation to pay debts. The existing regulations are also not enough to provide protection for concurrent creditors, especially for the existence of conditions of helplessness of concurrent creditors.
Co-Authors Paulus Sukapto Purnama, Nursya’bani