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All Journal Jurnal Inovasi Ilmu Sosial dan Politik Journal of Authentic Research
Pahrudin
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Earth & Planetary Sciences Education Public Health Social Sciences Other

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Institutional strengthening in village ecotourism development Suhendri; Helena, Dida; Pahrudin
Jurnal Inovasi Ilmu Sosial dan Politik (JISoP) Vol 5 No 1 (2023)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jisop.v5i1.19798

Abstract

This study aims to explore village institutions in managing the tangkas lake ecotourism in Muaro Jambi Regency, Jambi Province. This research is based on ecotourism, which is being studied by many researchers as responsible tourism towards socio-economic and environmental sustainability. In addition, institutions in ecotourism management that should be oriented towards the people's economy are often confronted with the interests of a few people. Therefore, based on the objectives of this study, a qualitative method was used with a descriptive exploratory approach to obtain an overview of the findings to answer the research questions. While the primary research data obtained through observation, interviews, and documentation. Then the secondary data will go through a review of documents, literature, social media, or others according to the research objectives. The results of the study show that leadership and coordination have been developed quite well, which were initiated directly by the village government. Partnerships that are built in complementary synergies so that they become the basis for developing potential based on academic knowledge. Meanwhile, Lake Tangkas ecotourism promotion facilities have utilized social media with websites and Facebook to Instagram. However, the village government is too structurally involved with policy makers ranging from the village head to the village secretary, while the strategic position of the community can be more dominant. The university carries out dharma service but does not significantly influence the development and contribution of the tangkas lake ecotourism management institution.
Pengaruh Influencer Marketing, Kualitas Produk, Online Payment Security, dan Ulasan Konsumen terhadap Keputusan Pembelian di Marketplace TikTok Shop Adriani, Siska Nur; Pahrudin; Riswanto, Agus
Journal of Authentic Research Vol. 5 No. 2 (2026): May
Publisher : LITPAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/jar.v5i2.6346

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing, Kualitas Produk, Online Payment Security, dan Ulasan Konsumen terhadap Keputusan Pembelian pada pengguna Marketplace TikTok Shop di Kabupaten Lombok Timur, baik secara parsial maupun simultan. Latar belakang penelitian ini didasari oleh fenomena meningkatnya adopsi TikTok Shop sebagai platform social commerce di Indonesia serta masih adanya inkonsistensi hasil penelitian terdahulu mengenai pengaruh keempat variabel tersebut terhadap keputusan pembelian, khususnya jika dikaji secara bersamaan dalam satu model. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi penelitian adalah masyarakat Lombok Timur yang pernah berbelanja di TikTok Shop, dengan sampel yang diambil menggunakan teknik purposive sampling sebanyak 159 responden. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, dan data dianalisis menggunakan teknik analisis regresi linier berganda dengan bantuan program SPSS versi 25, meliputi uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa Influencer Marketing tidak berpengaruh signifikan terhadap Keputusan Pembelian (sig. 0,612; B = 0,030), Kualitas Produk tidak berpengaruh signifikan terhadap Keputusan Pembelian (sig. 0,066; B = 0,118), sedangkan Online Payment Security (sig. 0,001; B = 0,243) dan Ulasan Konsumen (sig. 0,001; B = 0,221) masing-masing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dengan Online Payment Security sebagai variabel yang paling dominan. Secara simultan, keempat variabel independen berpengaruh signifikan terhadap Keputusan Pembelian (F hitung = 23,297; sig. 0,000) dengan kontribusi pengaruh sebesar 36,1%, sedangkan sisanya 63,9% dipengaruhi oleh variabel lain di luar model penelitian ini. Hasil penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pelaku usaha dan pengelola TikTok Shop dalam meningkatkan keamanan transaksi dan pengelolaan ulasan konsumen guna mendorong keputusan pembelian.
Co-Authors Adriani, Siska Nur Agus Riswanto Helena, Dida Suhendri