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Grow Up Branding Assistance: Improving the Business Competition System of MSME Local Tempe Products in Ponorogo Aziz Kurniawan; Nizomul Mulki; Muhammad Fajar Hamijar; May Shinta Retnowati
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v4i1.3172

Abstract

Ponorogo is one of the areas where the majority of people like to consume tempe. Tempe is a local product dish that is favorite of the Ponorogo People. The village of Bangunrejo is one of the villages where many of its residents produce tempe, one of which is Mr. Aji's “Tempe Balap”. Tempe balap still maintains the quality of tempe with a leaf wrapping system, but thus the branding of Tempe Balap is not known by many people. The mentoring program carried out by the service team is aimed at helping the people of Bangunrejo Village in improving MSMEs and improving the quality of sales and competitiveness of the community. The method used is Environmental Scanning (ES) with a Thematic approach. The existence of ES as a management strategy so that it can optimize the potential possessed by partners. The intended partners in this program are Tempe MSMEs in Bangunrejo Village. The results of the mentoring carried out during this program show that the potential possessed by Tempe Balap can be optimized by introducing products massively to the public through the existing product growth up branding so that it has an impact on increasing purchases after the presence of branding labels in tempeh packaging. From this stage of service, strategic factors can emerge to develop the potential of local tempe products, as well as the results of monitoring and evaluation are able to bring out a significant development impact of the profits obtained by Tempe Balap MSMEs.
Tradisi Tahfizh Al-Qur’an di Kampus Pesantren: Studi Living Qur’an di Zona Qur’an Universitas Darussalam Gontor Muhamad Redho Al Faritzi; Ahmad Qolbi Zidan Johnderose; Muhammad Fajar Hamijar
Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam Vol. 15 No. 2 (2025): Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/liwauldakwah.v15i2.6279

Abstract

The tradition of memorising the Qur'an is one form of active reception by the Muslim community in reviving the Qur'an. At Darussalam Gontor University (UNIDA), this practice is carried out intensively through the Qur'an Zone community under the auspices of Markaz al-Qur'an. This study aims to examine the forms of students' reception of the Qur'an in the daily memorisation tradition in this community. Using a qualitative approach with the Living Qur'an paradigm, data was collected through observation, in-depth interviews, and document analysis. The results show that the tahfizh tradition in the Qur'an Zone is not only a memorisation activity, but also a practice of spiritual and intellectual awareness. The forms of student reception are evident in: (1) the interpretation of memorisation as a form of emotional and intellectual exercise through joint murāja‘ah; (2) collective discipline built through daily schedules, talaqqī, and weekly evaluations; (3) the internalisation of Qur'anic values in academic ethos, such as linking memorisation with time management, perseverance in learning, and self-control; and (4) the strengthening of religious identity through a culture of tadabbur and the habit of additional worship. These findings indicate that the integration of tahfizh in a pesantren-based university environment contributes significantly to the holistic character formation of students, combining spiritual, academic, and social development simultaneously.