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Rahmahwaty
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Journal : JISE

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Analisa Kemudahan, Knowledge dan Security terhadap Quick Response Indonesia Standard (Qris) pada UMKM di Kota Bandar Lampung : QRIS, UMKM, KEMUDAHAN, PENGETAHUAN DAN KEAMNAN Fatimah, Dian Ayu; Rahmahwaty; Prastya, Hendra
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 3 No 2 (2023): Journal Of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v3i2.106

Abstract

ABSTRAK UMKM sangat berkontribusi dalam pertumbuhan ekonomi di Indonesia pasca Covid-19 dengan tujuan menumbuhkan ekonomi stabil dan berkelanjutan. Perkembangan UMKM juga harus bisa mengimbangi kemajuan teknologi, khususnya mengenai kemudahan layanan pembayaran digital. Oleh sebab itu, penelitian ini bertujuan untuk menganlisa factor kemudahan, knowledge dan security terhadap QRIS pada UMKM. Jenis penelitian ini adalah kuantitatif, dengan metode pengumpulan data berasal dari kuisioner dan diolah menggunakan SPSS dalam Regresi Linier Berganda. Data penelitian berasal dari UMKM Kota Bandar Lampung yang terdaftar di BPS. Hasil penelitian secara parsial menunjukan bahwa variabel Kemudahan, Knowledge berpengaruh positif dan signifikan terhadap keputusan penggunaakn QRIS sedangkan variabel Security tidak berpengaruh terhadap keputusan penggunaan QRIS
Pengaruh Harga, Relationship Marketing dan Suasana Kafe terhadap Customer Loyalty pada Café Kopi Legend Bandar Lampung Gusnawan, Akasa; Astuti, Sri Yuli; Rahmahwaty
JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION Vol 4 No 1 (2024): Journal of Interdisciplinary Science And Education
Publisher : STIES ALIFA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70371/jise.v4i1.255

Abstract

This study aims to determine the effect of price, relationship marketing and café atmosphere on customer loyalty at Legend Bandar Lampung coffee café. Customer Loyalty will provide great benefits for a business. Customer Loyalty is shown by customers who make purchases repeatedly. This research is a quantitative research with research conducted for one full month at Coffee Legend café and obtained 98 samples that have been calculated with solvin techniques. Analysis technique using multiple linear regression tests with the help of SPSS Version 22. The results of the study stated that price has a negative and significant influence on Customer Loyalty, relationship marketing has a positive but not significant influence on Customer Loyalty and the last is the café atmosphere has a positive and significant influence on Customer Loyalty
Co-Authors Anwari, Addini Alifa Astuti, Sri Yuli Ekawati, Farida Fatimah, Dian Ayu Gusnawan, Akasa Margaretta Indarti, Sahaji Prastya, Hendra Refki Ferdiansyah Riani, Novi Rosita, Pratiwi Dian