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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Publikasi Ekonomi dan Akuntansi
Moh. Fakhri Siddiqi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Implementasi Akad Ba’I Al Muqayyadah Dalam Menigkatkan Kepercayaan Konsumen Pada Transaksi Tukar Tambah HP Bekas Moh. Fakhri Siddiqi; Saifuddin; Makkiyatul Umaroh
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 01 (2025): JIEI : Vol.11, No. 01, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

This study discusses the implementation of the Bai' al-Muqayyadah contract in used cellphone exchange transactions at the Difa Cell Besuk counter. This contract is used to ensure that transactions run according to sharia principles, such as justice, honesty, and transparency, and avoid elements of usury and gharar. This study aims to analyze the mechanism for assessing cellphone conditions, the negotiation process, applicable laws, and the challenges faced in implementing this sharia contract. The approach used is qualitative with a case study method. Data were obtained through direct observation, interviews with related parties, and document analysis. The results of the study are expected to provide guidance for business actors and consumers in conducting used cellphone exchanges in an Islamic and economical manner, as well as contributing to Islamic economic literature related to the implementation of sharia contracts in daily transactions.
Analisis Strategi Pemasaran Digital untuk Peningkatan Penjualan UMKM di Kecamatan Paiton Khotibul Umam; Moh. Fakhri Siddiqi
Jurnal Publikasi Ekonomi dan Akuntansi Vol. 5 No. 2 (2025): Mei: Jurnal Publikasi Ekonomi dan Akuntansi (JUPEA)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jupea.v5i2.7829

Abstract

This study aims to analyze the application of digital marketing strategies in increasing sales for Micro, Small, and Medium Enterprises (MSMEs) in Paiton Subdistrict, Probolinggo Regency, as well as to identify the factors that support and hinder their implementation. The study employed a descriptive qualitative method using a case study approach on three MSMEs: UUS Hassanah Hijab/QIQI Hijab, AZ Cell, and Virgin. Data were collected through semi-structured interviews, observations, and documentation, then analyzed using the Miles and Huberman interactive model, which includes data reduction, data presentation, and drawing conclusions. Data validity was tested through triangulation of sources, techniques, and time. The results show that MSME operators have understood the concept of digital marketing and developed their competencies independently. The platforms utilized include TikTok, Shopee, Facebook, Lazada, Tokopedia, Instagram, and WhatsApp Business, with strategies such as posting visual content, promotions, product information updates, and live streams. The implementation of these strategies has been shown to increase sales volume, revenue, market reach, and the number of customers. Supporting factors include easy internet access and high social media usage, while the main challenges include changes in platform algorithms, business competition, limited internet connectivity, and the challenge of maintaining creativity and consistency in promotional content.
Co-Authors Khotibul Umam Makkiyatul Umaroh Saifuddin