Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Humanities and Social Studies
Thalib, Mochammad Rayyan
Unknown Affiliation
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact Of Product Knowledge And Brand Image On Purchasing Decisions Of Le Minerale In Surabaya Thalib, Mochammad Rayyan; Wardani, Nuruni Ika Kusuma
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 1 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.11328

Abstract

Environmental pollution caused by the accumulation of plastic waste, which is difficult to recycle, is a growing concern. Le Minerale offers bottled drinking water made from Polyethylene Terephthalate (PET), which, in addition to being free of BPA, is also highly recyclable. Furthermore, Le Minerale has been subjected to a black campaign from competitors in the market, particularly Aqua, the market leader in bottled water. This research seeks to investigate the effect of Product Knowledge and Brand Image on purchasing decisions for Le Minerale. A quantitative approach was used, employing an ordinal scale and Likert weighting technique, with a sample of 90 respondents. The study utilized a non-probability sampling method, specifically purposive sampling. Data analysis was conducted using the PLS (Partial Least Square) program. The results reveal that both product knowledge and brand image have a positive and significant influence on purchasing decisions for Le Minerale.
Co-Authors Nuruni Ika KW